Reaching Consumers

Kelley Blue Book Commercials

Price Advisor Commercial

The focus of our new TV commercial "We Wrote the Book" is to promote the role Kelley Blue Book plays in alleviating price pressure and aligning both shopper and dealer expectations when it comes to buying or selling a car. This national campaignprovides guidance and confidence into how much prospective car buyers should pay for their next vehicle.

KBB.com Instant Cash Offer Commercial

This TV commercial shows consumers how easy it is to use the Instant Cash Offer, and is the first introduction of the product to consumers via mass media. The objective of the TV commercial is to create awareness and generate demand for the Instant Cash Offer product among both franchise and independent dealers.

Social Media Efforts

Kelley Blue Book Media Calendar

  • Our robust media campaign will drive more traffic than ever before.
  • TV and Radio placements will connect you with millions of in-market car shoppers.
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Reaching nearly 120 Million adults in the U.S.

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9 out of 10 adults in the U.S. will see our commercials

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Adults will see our commercials more than 24 times

Media Calendar

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