Kelley Blue Book®
Trusted Advisor Program

On Our Sites

Connecting & Autotrader shoppers to your website and dealership

Dealer Differentiator

Dealer Differentiator sets your listings apart from other dealer listings by making shoppers aware that you use pricing transparency for trade-in and purchase price.

  • Badging on your and Autotrader listings indicates your participation in the Trusted Advisor Program.
  • Search Results Page link takes the shopper to "Why Consider This Dealer" pop-up message that describes to consumers how they can benefit from your pricing transparency.

3 out of 4 and Autotrader shoppers buy within 6 months

Find out how to become a Trusted Advisor Program Participating Dealer

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