Kelley Blue Book®
Trusted Advisor Program

On Your Site

Enhancing your website for a more comprehensive online shopping experience

Kelley Blue BookSM Instant Cash Offer

Puts the trust back into trade-in and sell-for-cash discussions

  • When visiting your website, customers answer a series of questions that generates an Instant Cash Offer for their vehicle applicable toward a trade-in, or to redeem for cash.
  • You decide whether to resell the trade-in on your lot, sell it at auction or sell it to us for the Instant Cash Offer amount.?

Kelley Blue Book® Price Advisor

Designed to ease price negotiations

  • Having the Price Advisor directly on your website can quickly put your online and in-store customers on the same page as your sales team when it comes to new and used vehicle pricing.
  • This in turn helps your sales team focus more on customer needs, vehicle features and options plus things that differentiate your dealership — all helping the conversation become faster, more informational and more enjoyable.


Trusted Blue Book® Trade-in Values

  • Helps you capture a lead and support a two-fold transaction: trade-in and purchase.
  • Quickly shows your customers the Kelley Blue Book® Trade-In Value and Trade-In Range for their current vehicle.

Ratings & Reviews and Awards Content

Keep consumers engaged on your website

  • Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one-stop shopping experience.
  • You can select from and customize different views of Expert Ratings, Expert Reviews, Consumer Ratings and Consumer Reviews from, plus highlight Kelley Blue Book Annual Awards.

Kelley Blue Book® Price Advisor Report

Confidence in vehicles, dealership and deal

  • A comprehensive report that includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version.
  • This configurable product allows you to display trusted content about your vehicles and dealership, including: vehicle history reports, crash test ratings, customer reviews/ratings and social media feeds about your dealership.

The most frustrating aspects of car shopping for consumers

69% percent

of all consumers who trade in or sell their vehicle use Kelley Blue Book to determine the value

See how the Trusted Advisor Program can be integrated into a dealership website like yours.

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