Kelley Blue Book®
Trusted Advisor Program

On Your Site

Enhancing your website for a more comprehensive online shopping experience

Kelley Blue BookSM Instant Cash Offer

Puts the trust back into trade-in and sell-for-cash discussions

  • When visiting your website, customers answer a series of questions that generates an Instant Cash Offer for their vehicle applicable toward a trade-in, or to redeem for cash.
  • You decide whether to resell the trade-in on your lot, sell it at auction or sell it to us for the Instant Cash Offer amount.?

Kelley Blue Book® Price Advisor

Designed to ease price negotiations

  • Having the Price Advisor directly on your website can quickly put your online and in-store customers on the same page as your sales team when it comes to new and used vehicle pricing.
  • This in turn helps your sales team focus more on customer needs, vehicle features and options plus things that differentiate your dealership — all helping the conversation become faster, more informational and more enjoyable.


Trusted Blue Book® Trade-in Values

  • Helps you capture a lead and support a two-fold transaction: trade-in and purchase.
  • Quickly shows your customers the Kelley Blue Book® Trade-In Value and Trade-In Range for their current vehicle.

Ratings & Reviews and Awards Content

Keep consumers engaged on your website

  • Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one-stop shopping experience.
  • You can select from and customize different views of Expert Ratings, Expert Reviews, Consumer Ratings and Consumer Reviews from, plus highlight Kelley Blue Book Annual Awards.

Kelley Blue Book® Price Advisor Report

Confidence in vehicles, dealership and deal

  • A comprehensive report that includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version.
  • This configurable product allows you to display trusted content about your vehicles and dealership, including: vehicle history reports, crash test ratings, customer reviews/ratings and social media feeds about your dealership.

The most frustrating aspects of car shopping for consumers

69% percent

of all consumers who trade in or sell their vehicle use Kelley Blue Book to determine the value

For more information on the Trusted Advisor Program please fill out this form.

For more information on the Trusted Advisor Program please fill out this form.