We are excited to announce new integrations between the Kelley Blue Book Instant Cash Offer and our Private Seller Ad program to bring additional traffic to your dealership. This new consumer opportunity is called the Vehicle Purchase Program.
The Instant Cash Offer option will be displayed prominently throughout the Private Seller Ad purchase process. While placing their ad, Consumers will be presented the option to run an Instant Cash Offer on their vehicle, and via email communications after their ad is live.
In addition, consumers who choose to place a Private Seller Ad for their vehicle will be offered the opportunity for a refund on their Private Seller Ad if they use an Instant Cash Offer to sell their vehicle to a participating dealer. Depending on which site they place their Private Seller Ad, either Kelley Blue Book or Autotrader will refund the amount they spent on their Private Seller Ad.
This program will give your dealership the chance to connect with private seller consumers who would not normally intend to utilize a dealership for the sale of their vehicle.
This will help drive more offers to your showroom, increase access to in-demand inventory for your lot, and provide the opportunity for additional trade-ins.