Instant Sellers.

Turn Lookers into instant bookers.

Too many people think about selling, but never pull the trigger. Kelly Blue Book® Instant Cash Offer (KBB ICO) helps your dealership convert lookers into instant bookers, giving you a reliable stream of used cars ready for appraisal and purchase.

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Look-To-book

Build your
own inventory pipeline.

Kelly Blue Book® Instant Cash Offer turns your website into a 24/7 inventory sourcing engine.

Take a Self-Guided Demo

Explore B2B Kelley Blue Book with an interactive demo at your own pace.

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Connect With a Sales Rep

Complete this form to get a demo and connect with a sales representative.

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Put Instant Cash Offer to Work for Your Dealership

Turn consideration into cars.

KBB Instant Cash Offer makes it easy for consumers to say yes now:

Online appraisals
in minutes

Instant Cash Offers
they can trust

Streamlined from
website to lot

Turn casual lookers into instant sellers.

Lower cost-to-acquire

Consumers trust KBB value, reducing negotiation and protecting margins.

Fast, reliable pipeline

Each new deal fuels future revenue opportunities: service, resale, trade-ins.

Proven Dealership Solutions

  • Rebecca Sveda

    “For us to say that we’re using Kelley Blue Book, it gives us instant credibility.”

    Marketing Director

    Gilchrist Automotive Group 

  • David El’Attrache

    “I wouldn’t be doing business with Stacy if I didn’t trust her.”

    General Manager

    Southwest Nissan

  • Ralph Fast

    “When we can leverage a partner like Kelley Blue Book® and use a product like Instant Cash Offer…

    General Manager

    Team Nissan