dealer with car shoppers

We drive trust so you can close deals

From acquiring inventory to generating new service and sales opportunities, let the #1 most trusted third-party automotive brand help you grow your business.

Eyes on your brand and feet through your dealers’ doors

Partnering with Kelley Blue Book combines your OEM’s goals, Cox Automotive data, and trusted marketing to influence consumer behavior, increase consideration and ultimately drive sales.

Market-reflective values to help you mitigate risk

Kelley Blue Book provides comprehensive, up-to-date data so you can monitor your collateral risk and ensure your loan origination amounts are in line with current vehicle values.

Build more trusted value into your automotive software products

Integrate the values consumers trust and dealerships rely on. Kelley Blue Book offers developers the full spectrum of value types required to meet the precise needs of the automotive and finance space.

Consumers trust Kelley Blue Book,
so they’ll trust you

72%
of new vehicle buyers use Kelley Blue Book tools to research and shop for vehicles. ?
#1
Consumers say KBB.com is the site they trust most for accurate vehicle prices. ?
84%
of used car shoppers use Kelley Blue Book tools during their shopping process. ?
2021 best buy awards ribbon logo
Kelley Blue Book Brand Image Awards 2021
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2021 best buy awards ribbon logo

This comprehensive award program highlights the top model in vehicle segments most relevant to new car shoppers. See which models won and find out how you can leverage this award in your marketing efforts.

Kelley Blue Book Brand Image Awards 2021

The Kelley Blue Book Brand Image Awards recognize automakers and their dealers who excel in creating and maintaining brand attributes that create excitement about their products.

Kelley Blue Book Dealer Resources Icon

Stay current on the latest automotive industry trends and news from Kelley Blue Book.

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