We drive trust so you can drive deals.

From acquiring inventory to generating new service and sales opportunities, let the #1 most trusted third-party automotive brand help you grow your business.

Find out How

Eyes on your brand. Feet through your dealers’ doors.

Partnering with Kelley Blue Book combines your OEM’s goals, Cox Automotive data, and trusted marketing to influence consumer behavior, increase consideration and ultimately drive sales.

Explore OEM Solutions

Market-reflective values to help you mitigate risk.

Kelley Blue Book provides comprehensive, up-to-date data so you can monitor your collateral risk and ensure your loan origination amounts are in line with current vehicle values.

Learn More Here

Build more trusted value into your automotive software products.

Integrate the values consumers trust and dealerships rely on. Kelley Blue Book offers developers the full spectrum of value types required to meet the precise needs of the automotive and finance space.

Find Out More
I’M LOOKING TO:

Dealer Solutions

Inventory & Trade-In Solutions

Acquire the inventory you need while improving margins. Our trusted trade-in tools build consumer confidence throughout the car-buying journey.

Explore Trade-In Solutions

Service Department & Vehicle Advertising

Reach service-ready consumers and in-market car shoppers with advertising solutions that aims to keep service bays full and sales floors busy.

Explore Service & Vehicle Advertising

Valuation & Management Tools

Build car shoppers’ trust in your dealership through transparency with Kelley Blue Book® Values.

Explore Valuation & Management Tools

Solutions for Industry Partners

OEM Advertising

Influence consumer behavior, increase consideration and ultimately drive sales with campaigns driven by unparalleled data.

Explore OEM Solutions

Finance Industry Solutions

Mitigate your collateral risk and ensure your loan origination amounts are in line with current vehicle values.

Explore Solutions for Finance

Software & App Developer Solutions

Build more value into your automotive software products using vehicle values that consumers trust and the automotive marketplace relies on.

Explore Solutions for Software & Apps

Consumers trust Kelley Blue Book,
so they’ll trust you.

72%
of new vehicle buyers use Kelley Blue Book tools to research and shop for vehicles. ?
#1
Consumers say KBB.com is the site they trust most for accurate vehicle prices. ?
84%
of used car shoppers use Kelley Blue Book tools during their shopping process. ?
  • Kelley Blue Book Values

    The most trusted and recognized name in valuations just got even better.

    See how Kelley Blue Book’s latest innovations bridge the gap between consumers and clients.

    Learn More

  • Keeping it fresh. Values, that is.

    We update our values weekly so they never fall behind current retail and wholesale transactions and macroeconomic data.

  • Get a 360-degree view, 365 days a year.

    We analyze data from 250+ wholesale and retail sources, including over 100,000 auction transactions each week, meaning values constantly reflect current market trends. With that kind of comprehensive look at the market, you’ll get the whole picture.

  • Access data with a local context.

    To better meet buyers’ (and sellers’) needs locally, we produce values based on 134 granular geographic regions.

This comprehensive award program highlights the top model in vehicle segments most relevant to new car shoppers. See which models won and find out how you can leverage this award in your marketing efforts.

Meet the Winners  

The Kelley Blue Book Brand Image Awards recognize automakers and their dealers who excel in creating and maintaining brand attributes that create excitement about their products.

Meet the Winners  

Stay current on the latest automotive industry trends and news from Kelley Blue Book.

Kelley Blue Book Resources