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Kelley Blue Book is the #1 most trusted third-party automotive brand, providing objective guidance and vehicle valuations to car shoppers and the automotive industry for nearly 100 years.

With trade-in solutions, vehicle valuation tools, and digital marketing and advertising opportunities, Kelley Blue Book connects consumers, automotive dealers, manufacturers and the companies that serve them to drive results.

Dealer Marketing Solutions

Present your inventory to a huge audience of car and truck buyers – just as they are actively determining what to buy and who to buy from.

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OEM Solutions

KBB.com offers engaging turn-key and custom advertising opportunities providing advertisers with precision-targeted, cross-platform solutions.

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Banks and Credit Unions

Maximize your loan origination opportunity, mitigate portfolio risk and remarket vehicles with confidence.

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Service Department Advertising

Capture more service business from consumers scheduling their service and repair appointments on KBB.com.

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Specialized Advertising
Specialized Advertising

Advertising solutions for motorcycle, 3rd party agencies and auto-related products and services.

More Industry Solutions

KBB.com offers solutions for the Insurance industry, App developers, Web publishers and State Governments.

Vehicle Values

Find out how KBB.com is providing enhanced vehicle valuations that provide the most objective, frequently updated, market-driven, and reliable new and used car prices.

Why KBB.com?

Our car shopping audience is actively in-market, with nearly 49% planning to purchase in the next 90 days. Over half of all new and used vehicle buyers visit KBB.com, with close to 182 million trade-in reports generated per year. Connect and maximize your exposure with this highly-engaged audience you can’t reach anywhere else.

The Power of KBB.com

Every month, over 19 million consumers visit KBB.com® to shop for a new or used car, determine car values, and conduct research. Since 1926, Kelley Blue Book, The Trusted Resource®, has provided car buyers and sellers with the new and used vehicle information and car value data they need to complete their vehicle transactions with confidence. Read More

How will KBB.com help you connect with car shoppers? By advertising your brand on the #1 automotive website and targeting local car shoppers at the right place and at the right time. We provide consumers with all the vehicle data information they need and the trusted trade-in values necessary in making their purchase decision.

Kelley Blue Book understands car shoppers and has developed a suite of innovative Internet marketing solutions and services that provide classified listings, advertising, lead generation, inventory control and data syndication to dealers, OEMs and businesses to help them connect with in-market shoppers. Hide