Instant Sellers.

Turn lookers into instant bookers.

Too many people think about selling, but never pull the trigger. Kelly Blue Book® Instant Cash Offer (KBB ICO) helps your dealership convert lookers into instant bookers, giving you a reliable stream of used cars ready for appraisal and purchase.

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“We have a common denominator, and that’s Kelley Blue Book, and for a customer to submit that lead through KBB, speaks volumes.”

David El’Attrache

Southwest Nissan

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Look-To-Book

Turn consideration into cars.

KBB Instant Cash Offer makes it easy for consumers to say yes now:

Online appraisals
in minutes

Instant Cash Offers
they can trust

Streamlined from
website to lot

Turn casual lookers into instant sellers.

Lower cost-to-acquire

Consumers trust KBB value, reducing negotiation and protecting margins.

Fast, reliable pipeline

Each new deal fuels future revenue opportunities: service, resale, trade-ins.