Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.
Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.
| Advertising Opportunity | Cox Automotive, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), In-Market Auto Shoppers |
| Ad Type | Custom, Video |
| Platform | Smart TV |
| Marketing Objectives | Awareness, Broad Reach, Consideration, Conversion |
| Program Goals | Audience Targeting, Brand Awareness, Consideration, In-Market Reach |
| Availability | 2023 |
