OEM Business Rules Master

Ad Solution Also Known As Primary Point of Contact Funnel Supersection SKU Platform Advertiser Pages Segments Duration Ad Type Geography Ad Serving Ad Size Lead Time AB+ Pre-defined Ad Book Products Ad Book Product Name Upgrade Advertiser Priority Bundling Requirement CPO Collapse When Unsold
API (Custom Ad Templates) Ad Content API, Ad API Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Offsite, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National All available pages None Dependent on ad product Dependent on ad product National, DMA Site-served, agency tracking tags optional 300x250, 300x600, 472x250, 540x250, 728x90, 970x250 (collapsed sizes 970x66 or 970x90) 25 business days CAMG | 2020 Audience | AXO | Cuecard KBB | Run Of | ROS – Premium | Desktop | *SIZE*,
KBB | Run Of | ROS – Premium | Mobile | *SIZE*,
KBB | Run Of | ROS – Price | Desktop | *SIZE*,
KBB | Run Of | ROS – Price | Mobile | *SIZE*
Standard None None No
Audience Extension + Facebook, Instagram, YouTube COX Automotive Media Group Offsite Unassigned, reach out to Ad Product Team Offsite Offsite none Cross-devices National Offsite Audience Intenders Offsite (multiple options) Any Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 728x90, 728x1024, 160x600, 300x600, 320x480, 320x420, 480x320, 320x50, 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook,
KBB | Audience | AXO | Promoted Content – Traffic Driver | Native
Standard None None N/A
Audience Targeting BT Onsite, Smartphone BT, Mobile Behavioral Targeting, Mobile BT, BT Toolbar Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile National All available pages Custom segments available 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Third Party 300x250, 728x90, 300x50 5 business days KBB | 2020 Packages | Pre-Defined | Audience | BT KBB | 2020 Audience | Onsite | Standard | BT | Desktop | FCT (120×240),
KBB | 2020 Audience | Onsite | Standard | BT | Desktop | Leaderboard (728×90),
KBB | 2020 Audience | Onsite | Standard | BT | Desktop | Mrec (300×250),
KBB | 2020 Audience | Onsite | Standard | BT | Mobile | Mrec or MMA (300×250, 300×50),
KBB | 2020 Audience | Onsite | Standard | BT | Mobile | Native Text Link (320×50)
Standard None Tier 1 Yes
Billboard Leaderboard enhancement Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Used, New 865 Desktop, Tablet National Model vehicle detail pages (VDPs), Owners Homepage None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 970x250, 970x250 (collapsed sizes 970x66 or 970x90) 10 business days KBB | Other | Custom Compare | Landing Page | Upgrade – Billboard | (970×250),
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard (970×250),
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard Companion (728×90)
Sponsorship None Tier 1 Yes
Cars for Sale Certified Listings Program CPO Program Unassigned, reach out to Ad Product Team Lower Funnel Classifieds Desktop, Tablet National Across Awareness Pages (Excludes Homepage), Auto Intenders: all, by vehicle segment, by make None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 300x250, 728x90, 1x1 5 business days KBB | Other | Placeholders | CPO Badge,
KBB | Other | Placeholders | CPO Listings Fee,
KBB | Upper Funnel | UF Sponsorships | CPO – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | CPO – Mrec (300×250)
Standard None Tier 1 No
Certified Pre-Owned (CPO) Listings Module CPO Listings Program Carolyn Holestine Lower Funnel Used Desktop, Tablet, Mobile National Used Car Path Pages: category, style, options, condition Model 1 month Custom display National Site-served, agency tracking tags optional, Third Party 300x250, 540x250 10 business days KBB | Conquest | Tier 1 | Model | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 2 | Model | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 1 | Model | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 2 | Model | CPO Awareness (540×250, 1×1),
KBB | 2020 Subsegment | Interior Pages | Standard | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Standard | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Standard | Tier 1 | Model | CPO Awareness (540×250, 1×1),
KBB | Retention – Standard | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Standard | Tier 2 | Model | CPO Awareness (540×250, 1×1),
KBB | Segment | Subsegment | CPO Awareness (540×250, 1×1),
KBB | 2020 CPO Retention/Conquest | Used Car | Standard | Model | CPO Listings Module (1×1)
Sponsorship 4: Retention, Standard 6: Conquest Dependent on ad product CPO Yes
Certified Pre-Owned (CPO) Sponsorship Package Unassigned, reach out to Ad Product Team Upper Funnel Used Desktop, Tablet, Mobile National UCS Cars for Sale Model 728x90 None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 728x90, 300x250, 472x250, 300x50, 540x250, Wallpaper: 250x650 per panel (1520x650) 5 business days KBB | Upper Funnel | UF Sponsorships | CPO – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | CPO – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Used – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Class – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Used – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Class – Mrec (300×250),
KBB | Conquest | Tier 1 | Model | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 2 | Model | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Other | Placeholders | CPO Badge,
KBB | Other | Placeholders | CPO Listings Fee,
KBB | Retention – Exclusive | Tier 1 | Model | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 2 | Model | CPO Awareness (540×250, 1×1),
KBB | Segment | Subsegment | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Model Rollup | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Make + Model | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Make | FCT (120×240)
Sponsorship None None No
Decision Driver Unassigned, reach out to Ad Product Team Lower Funnel Used New Car Shoppers: 245, Owners: 246, Used Car Shoppers: 225 Desktop, Tablet Regional Make targeted pages, Model vehicle detail pages (VDPs), Segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 3 month minimum Sponsorship, Exclusive: 100% of impressions DMA Third Party 300x250 5 business days KBB | Conquest | Tier 2 | Make + Model | Decision Driver (300×250),
KBB | Conquest | Tier 2 | Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 2 | Make + Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 2 | Make | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 2 | Model Rollup | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 2 | Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 2 | Make + Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 2 | Make | Decision Driver (300×250),
KBB | Retention – Standard | Tier 2 | Model Rollup | Decision Driver (300×250),
KBB | Retention – Standard | Tier 2 | Model | Decision Driver (300×250),
KBB | 2020 Retention | New Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention | New Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention | New Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention | New Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention | Used Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention | Used Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Editorial | Decision Driver (300×250),
KBB | Audience | Onsite – Promoted Content | YMMT | Decision Driver (300×250),
KBB | Conquest | Tier 1 | Make | Decision Driver (300×250),
KBB | Conquest | Tier 1 | Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Make + Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Make | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Model Rollup | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Make + Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Make | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Model Rollup | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Model | Decision Driver (300×250),
KBB | Segment | Subsegment | Decision Driver (300×250),
KBB | Exception | PG | Retention – Standard Plus | Tier 1 | Make + Model | Decision Driver (300×250),
KBB | Exception | PG | Retention – Standard Plus | Tier 1 | Make | Decision Driver (300×250),
KBB | Exception | PG | Retention – Standard Plus | Tier 1 | Model | Decision Driver (300×250),
KBB | Exception | PG | Retention – Standard Plus | Tier 2 | Make + Model | Decision Driver (300×250),
KBB | Exception | PG | Retention – Standard Plus | Tier 2 | Make | Decision Driver (300×250),
KBB | Exception | PG | Retention – Standard Plus | Tier 2 | Model | Decision Driver (300×250),
KBB | Exception | Retention – Exclusive | CatchAll | Tier 1 | Make | Decision Driver (300×250),
KBB | Exception | Retention – Exclusive | CatchAll | Tier 1 | Model | Decision Driver (300×250),
KBB | PG | Make + Model | Decision Driver (300×250),
KBB | PG | Make | Decision Driver (300×250),
KBB | PG | Model | Decision Driver (300×250),
KBB | PG | Segment | Subsegment | Decision Driver (300×250)
Sponsorship Dependent on ad product None Yes
Direct Share Data Sharing Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce 749 Desktop, Tablet, Mobile, Cross-devices National All available pages Auto Intender, Body Style, Body Style by Intent, Make, Make by Intent, Model, Model by Intent, Motorcycle Annual TBD National N/A 300x250, 728x90 1 month CAMG | Audience | Direct Share | Adobe Audience Manager,
CAMG | Audience | Direct Share | LiveRamp
Standard None Tier 1 Yes
Early Intender Sponsorship Package Andrea Peng Upper Funnel Used Desktop, Tablet, Mobile, Cross-devices National Classifieds Search Entry, Owners Homepage None 1 week minimum Sponsorship, Exclusive: 100% of impressions National Third Party 300x250, 728x90, 970x250 5 business days KBB | Upper Funnel | UF Sponsorships | Class – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Class – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Own – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Own – Mrec (300×250),
KBB | Conquest | Tier 1 | Model | Owners Text Link (300×50),
KBB | Audience | AXO | Promoted Content – Traffic Driver | Native,
KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook,
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard (970×250),
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Headband | Headband (970×90)
Sponsorship None None No
Featured Content Tab FCT Unassigned, reach out to Ad Product Team Upper Funnel Used, New, Classifieds, Motorcycle, Other, Ecommerce 494 Desktop National All pages where segment is known, Used car segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month Standard, Non-exclusive: less than 100% of available impressions National, IP-targeting Third Party 120x240 10 business days KBB | Audience | Onsite – Premium | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240),
KBB | Conquest | Tier 1 | Make + Model | FCT (120×240),
KBB | Conquest | Tier 1 | Make | FCT (120×240),
KBB | Conquest | Tier 1 | Model Rollup | FCT (120×240),
KBB | Conquest | Tier 1 | Model | FCT (120×240),
KBB | Conquest | Tier 2 | Make + Model | FCT (120×240),
KBB | Conquest | Tier 2 | Make | FCT (120×240),
KBB | Conquest | Tier 2 | Model Rollup | FCT (120×240),
KBB | Conquest | Tier 2 | Model | FCT (120×240),
KBB | Other | Cycle | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Make + Model | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Make | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Model Rollup | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Model | FCT (120×240),
KBB | Retention – Exclusive | Tier 2 | Make + Model | FCT (120×240),
KBB | Retention – Exclusive | Tier 2 | Make | FCT (120×240),
KBB | Retention – Exclusive | Tier 2 | Model Rollup | FCT (120×240),
KBB | Retention – Exclusive | Tier 2 | Model | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Make + Model | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Make | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Model Rollup | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Model | FCT (120×240),
KBB | Retention – Standard | Tier 2 | Make + Model | FCT (120×240),
KBB | Retention – Standard | Tier 2 | Make | FCT (120×240),
KBB | Retention – Standard | Tier 2 | Model Rollup | FCT (120×240),
KBB | Retention – Standard | Tier 2 | Model | FCT (120×240),
KBB | Segment | Subsegment | FCT (120×240),
KBB | Upper Funnel | Market Awareness | FCT (120×240),
KBB | 2020 Audience | Onsite – Premium | Standard | RO/BT | Desktop | FCT (120×240),
KBB | 2020 Audience | Onsite – Price | Price Priority | RO/BT | Desktop | FCT (120×240),
KBB | 2020 CPO Retention | Used Car | T1 Exclusive | Make | FCT (120×240),
KBB | 2020 CPO Retention | Used Car | T1 Exclusive | Model | FCT (120×240),
KBB | 2020 CPO Retention | Used Car | T2 Exclusive | Make | FCT (120×240),
KBB | 2020 CPO Retention | Used Car | T2 Exclusive | Model | FCT (120×240),
KBB | 2020 CPO Retention/Conquest | Used Car | Standard | Make | FCT (120×240),
KBB | 2020 CPO Retention/Conquest | Used Car | Standard | Model | FCT (120×240),
KBB | 2020 Retention | New Car | T1 Exclusive | Make | FCT (120×240),
KBB | 2020 Retention | New Car | T1 Exclusive | Model | FCT (120×240),
KBB | 2020 Retention | New Car | T2 Exclusive | Make | FCT (120×240),
KBB | 2020 Retention | New Car | T2 Exclusive | Model | FCT (120×240),
KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | FCT (120×240),
KBB | 2020 Retention/Conquest | New Car | Standard | Make | FCT (120×240),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | FCT (120×240),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | FCT (120×240),
KBB | 2020 Retention/Conquest | Used Car | Standard | Make | FCT (120×240),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | FCT (120×240),
KBB | 2020 Subsegment | Interior Pages | Standard | FCT (120×240)
Standard None Tier 1 Yes
Homepage Editorial Sponsorship Unassigned, reach out to Ad Product Team Upper Funnel Homepage Desktop, Tablet, Mobile, Cross-devices National Homepage, Mobile Web and App: Homepage None 1 week minimum Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional Custom 10 business days KBB | Upper Funnel | Home Page | Editorial Sponsorship (1×1),
KBB | 2020 Homepage Takeover | Home Page | Exclusive | Editorial Sponsorship (1×1)
Standard None None Yes
Homepage Showroom, Homepage Showroom XL Spotlight, Jumbo Spotlight, Homepage Spotlight, HP Jumbo Spotlight Unassigned, reach out to Ad Product Team Upper Funnel Homepage Homepage Showroom: 229, Homepage Showroom XL: 459 Desktop, Tablet, Mobile National Homepage None 1 week (Wed-Tue) Sponsorship, Exclusive: 100% of impressions National Third Party 940x320, 940x393 10 business days KBB | Upper Funnel | Home Page | Showroom | Featured Message (380×110, 335×110, 424×110),
KBB | Upper Funnel | Home Page | Showroom | Upgrade – Showroom XL | Featured Message (380×110, 335×110, 424×110),
KBB | Upper Funnel | Home Page | Showroom | Preview Container (1×1),
KBB | Upper Funnel | Home Page | Showroom | Upgrade – Showroom XL | Preview Container (1×1),
KBB | Upper Funnel | Home Page | Showroom | Thumbnail (1×1)
Sponsorship None Tier 1 Yes
Homepage Sponsored Content Module - 2019 Unassigned, reach out to Ad Product Team Upper Funnel Homepage tbd Desktop, Tablet, Mobile National None Half-month, 1st-15th or 16th to month-end Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional Custom, 314x133 4 weeks KBB | Upper Funnel | Home Page | Native SCM 1 (1×1),
KBB | Upper Funnel | Home Page | Native SCM 2 (1×1),
KBB | 2020 Homepage Takeover | Own/Sell SLP | Exclusive | Native Sponsored Content Module (305×225),
KBB | Upper Funnel | UF Sponsorships | Own – Native SCM (305×225)
Sponsorship None Tier 1 Yes
Homepage Takeover - 2019 Unassigned, reach out to Ad Product Team Upper Funnel Homepage Desktop, Tablet, Mobile, Cross-devices National Auto Intenders: all, by vehicle segment, by make None 1 week minimum Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional, Third Party 300x250, 300x50, Wallpaper: 250x650 per panel (1520x650), 1x1 10 business days KBB | Upper Funnel | Home Page | Wallpaper (1520×650),
KBB | Upper Funnel | Home Page | MRec 1 & Custom Marquee (300×250,300×85),
KBB | Upper Funnel | Home Page | MRec 1 & CUSTOM MMA Banner (300×250,300×50),
KBB | Upper Funnel | Home Page | MRec 1 & MMA Banner (300×250,300×50),
KBB | Upper Funnel | Home Page | Hero Image (1×1)
Sponsorship None Tier 1 Yes
Make-level Shoppers Reach - 2019 Make/Model Sub-segment targeting Unassigned, reach out to Ad Product Team Lower Funnel Used, New, Owners Sold separately: New Car Shoppers Make 728x90: 43 New Car Shoppers Make 300x250: 218 New Car Shoppers Model 728x90: 38 New Car Shoppers Model 300x250: 121 Desktop, Tablet, Mobile National Segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month Conquest non-exclusive: less than 100% of available impressions, Retention exclusive: 100% impressions, Retention non-exclusive: less than 100% of available impressions National Third Party 300x250, 728x90, 300x50 5 business days KBB | Segment | Subsegment | Leaderboard (728×90),
KBB | Segment | Subsegment | Mrec (300×250),
KBB | Conquest | Tier 1 | Make + Model | Leaderboard (728×90),
KBB | Conquest | Tier 1 | Make + Model | Mrec 1 (300×250)
Standard None Tier 1 No
Mobile Compare & Consider Mobile Compare Unassigned, reach out to Ad Product Team Lower Funnel Used, New, Homepage, Classifieds, Other 379 Mobile National Run of Mobile None 3 month minimum Sponsorship, Exclusive: 100% of impressions, Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional 300x50 15 business days KBB | Other | Compare and Consider | Model Landing Page – Exclusive | Mobile (300×50),
KBB | Other | Compare and Consider | Entry Point – Standard | Mobile (300×50)
Standard None Tier 1 No
Native Owners Sponsored Content Module Owners Secondary Landing Page Unassigned, reach out to Ad Product Team Upper Funnel Used tbd Desktop, Tablet, Mobile, Cross-devices National Owners Homepage None Half-month, 1st-15th or 16th to month-end, 1 week minimum Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional 305x225 10 business days KBB | Upper Funnel | UF Sponsorships | Own – Native SCM (305×225),
KBB | 2020 Homepage Takeover | Own/Sell SLP | Exclusive | Native Sponsored Content Module (305×225)
Sponsorship None None Yes
Native Sponsored Content Package - 2019 Andrea Peng Lower Funnel, Upper Funnel, Offsite Used, New, Homepage, New-touch, Classifieds, Motorcycle, Offsite, Other Desktop National Offsite None Half-month, 1st-15th or 16th to month-end, Any Sponsorship, Exclusive: 100% of impressions, Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional 300x250, 728x90, Custom 10 business days, 4 weeks KBB | Upper Funnel | UF Sponsorships | Own – Native SCM (305×225),
KBB | Upper Funnel | Home Page | Native SCM 1 (1×1),
KBB | Upper Funnel | Home Page | Native SCM 2 (1×1),
KBB | Audience | Onsite – PSP – Premium | Desktop | Conquested Model (KTOC) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Desktop | Model of Interest (KTON) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Desktop | New (KTOI) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Mobile | Conquested Model (KTOC) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Mobile | Model of Interest (KTON) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Mobile | New (KTOI) – *SIZE*,
KBB | Audience | Onsite – Premium | Desktop | *SIZE*,
KBB | Audience | Onsite – Premium | FCT (120×240),
KBB | Audience | Onsite – Premium | Mobile | *SIZE*,
KBB | Audience | Onsite – Premium | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite – Premium | Toolbar *SIZE*,
KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Editorial | Headband (970×90),
KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250)
Sponsorship, Standard None Tier 1 Yes
New Car Discovery Sponsorship Package - 2019 Andrea Peng Upper Funnel Used, New, Homepage Desktop, Tablet National New car section pages None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 300x250, 728x90, 940x320, 940x393, 1x1 5 business days, 10 business days KBB | Upper Funnel | UF Sponsorships | Car Values – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Car Values – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Car values – Wallpaper (1520×650),
KBB | Upper Funnel | UF Sponsorships | New – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | New – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | New – Wallpaper (1520×650),
KBB | Upper Funnel | Home Page | Showroom | Featured Message (380×110, 335×110, 424×110),
KBB | Upper Funnel | Home Page | Showroom | Preview Container (1×1),
KBB | Upper Funnel | Home Page | Showroom | Thumbnail (1×1),
KBB | Upper Funnel | Home Page | Showroom | Upgrade – Showroom XL | Featured Message (380×110, 335×110, 424×110),
KBB | Upper Funnel | Home Page | Showroom | Upgrade – Showroom XL | Preview Container (1×1),
KBB | Audience | Onsite – PSP – Premium | Desktop | New (KTOI) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Mobile | New (KTOI) – *SIZE*
Sponsorship None None Yes
New Car Spotlight Package Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Offsite, Ecommerce Desktop, Tablet National None 1 month Sponsorship, Exclusive: 100% of impressions, Standard, Non-exclusive: less than 100% of available impressions National Third Party, disclaimer version is site served 300x100, KBB.com-produced Agency-supplied vehicle image and copy, 300x250, 728x90 5 business days, 10 business days KBB | Upper Funnel | UF Sponsorships | New – Spotlight (300×100),
KBB | Audience | Onsite – Premium | Desktop | *SIZE*,
KBB | Audience | Onsite – Premium | Mobile | *SIZE*,
KBB | Audience | AXO | Promoted Content – Traffic Driver | Native,
KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook
Sponsorship None Tier 1 Yes
Owners Homepage Takeover - 2019 Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used Desktop National Owners model detail pages None Half-month, 1st-15th or 16th to month-end, 1 month Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 300x250, 728x90, 970x250 (collapsed sizes 970x66 or 970x90), Wallpaper: 250x650 per panel (1520x650) 10 business days, 15 business days KBB | Upper Funnel | UF Sponsorships | Own – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Own – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Own – Wallpaper (1520×650)
Sponsorship None Tier 1 only Yes
Owners Text Links - 2019 Andrea Peng Lower Funnel Used Desktop, Tablet, Mobile, Cross-devices National Owners make, Owners model detail pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Site-served, agency tracking tags optional 654x50, 300x50 10 business days KBB | Conquest | Tier 1 | Model | Owners Text Link – Option Page (654×50),
KBB | Conquest | Tier 1 | Model | Owners Text Link (300×50),
KBB | Conquest | Tier 2 | Model | Owners Text Link (300×50),
KBB | Retention – Exclusive | Tier 1 | Model | Owners Text Link – Option Page (654×50),
KBB | Retention – Exclusive | Tier 1 | Model | Owners Text Link (300×50),
KBB | Retention – Exclusive | Tier 2 | Model | Owners Text Link (300×50)
Standard None None Yes
Trade-Up to a New Car (TUNC) Andrea Peng Lower Funnel Owners Desktop, Tablet, Mobile, Cross-devices National Owners model detail pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month Retention exclusive: 100% impressions, Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional Custom 10 business days KBB | Retention – Exclusive | Tier 1 | Model | Owners Trade-Up (1×1) Standard Option: sold within the retention package None Yes
Pre-roll Video by Segment/by Run-of - 2019 Segment Video Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, New-touch 869 Desktop, Tablet, Mobile, Cross-devices National New Car Make, New Car model detail pages, excluding vehicle Cars for Sale inventory listings;, New Car Segment Shoppers, Owners make, Owners model detail pages, Used car make, Used car segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 3 month minimum Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days KBB | Other | Video | Subsegment | Pre-roll (10×10),
KBB | Other | Video | Run Of | Pre-roll (10×10)
Standard, Standard 6 None Tier 1 only No
Programmatic Open Auction Real-Time Bidding Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, New-touch, Classifieds, Motorcycle, Other, Ecommerce n/a Desktop, Tablet, Mobile, Cross-devices National Model vehicle detail pages (VDPs) Custom segments available Flexible Conquest non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 300x250, 300x50, 320x50, 728x90, Pre-roll video, 472x250, 305x225, 300x100, KBB.com-produced Agency-supplied vehicle image and copy Real time Standard 12 None None No
Programmatic Guaranteed Unassigned, reach out to Ad Product Team Lower Funnel Desktop, Tablet, Mobile, Cross-devices National All available pages None Any Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x250, 728x90, 120x240, 300x50 Reservation KBB | 2020 Packages | Pre-Defined | PG | Audience | PSP – Conquested Model (KTOC),
KBB | 2020 Packages | Pre-Defined | PG | Audience | PSP – New (KTOI)
KBB | 2020 PG | Audience Onsite – PSP | Standard | Conquested Model (KTOC) | Desktop | FCT (120×240),
KBB | 2020 PG | Audience Onsite – PSP | Standard | Conquested Model (KTOC) | Desktop | Leaderboard (728×90),
KBB | 2020 PG | Audience Onsite – PSP | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250),
KBB | 2020 PG | Audience Onsite – PSP | Standard | Conquested Model (KTOC) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | 2020 PG | Audience Onsite – PSP | Standard | Model of Interest (KTON) | Desktop | FCT (120×240),
KBB | 2020 PG | Audience Onsite – PSP | Standard | Model of Interest (KTON) | Desktop | Leaderboard (728×90),
KBB | 2020 PG | Audience Onsite – PSP | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250),
KBB | 2020 PG | Audience Onsite – PSP | Standard | Model of Interest (KTON) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | 2020 PG | Audience Onsite – PSP | Standard | New (KTOI) | Desktop | FCT (120×240),
KBB | 2020 PG | Audience Onsite – PSP | Standard | New (KTOI) | Desktop | Leaderboard (728×90),
KBB | 2020 PG | Audience Onsite – PSP | Standard | New (KTOI) | Desktop | Mrec (300×250),
KBB | 2020 PG | Audience Onsite – PSP | Standard | New (KTOI) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Desktop | FCT (120×240),
KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Desktop | Leaderboard (728×90),
KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Desktop | Mrec (300×250),
KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Mobile | Mrec or MMA (300×250, 300×50),
KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Mobile | Native Text Link (320×50),
KBB | 2020 PG | Retention/Conquest – Standard | All Intents Mobile | Model | Mrec + MMA (300×250 + 300×50),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Make | Desktop | Mrec 1 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Make | FCT (120×240),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Make | Leaderboard (728×90),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | Desktop | Mrec 1 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | FCT (120×240),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | Leaderboard (728×90),
KBB | 2020 PG | Retention/Conquest – Standard | New Car | Model | STM (472×250),
KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | Desktop | Mrec 1 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | FCT (120×240),
KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | Leaderboard (728×90),
KBB | 2020 PG | Retention/Conquest – Standard | Own/Sell | Model | STM (472×250),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Make | Desktop | Mrec 1 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Make | FCT (120×240),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Make | Leaderboard (728×90),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | Desktop | Mrec 1 (300×250),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | FCT (120×240),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | Leaderboard (728×90),
KBB | 2020 PG | Retention/Conquest – Standard | Used Car | Model | STM (472×250),
KBB | 2020 PG | Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250),
KBB | 2020 PG | Subsegment | Interior Pages | Standard | FCT (120×240),
KBB | 2020 PG | Subsegment | Interior Pages | Standard | Leaderboard (728×90),
KBB | 2020 PG | Subsegment | Interior Pages | Standard | Mobile | Mrec + MMA (300×250 + 300×50),
KBB | 2020 PG | Subsegment | Interior Pages | Standard | Mrec (300×250),
KBB | 2020 PG | Subsegment | Interior Pages | Standard | STM (472×250),
KBB | 2020 PG | Subsegment | Interior Pages | Standard | Spotlight (300×100),
KBB | 2020 PG | Upper Funnel | UBER ICO SLP | Standard | Leaderboard (728×90),
KBB | 2020 PG | Upper Funnel | UBER ICO SLP | Standard | Mobile | Mrec or MMA (300×250, 300×50),
KBB | 2020 PG | Upper Funnel | UBER ICO SLP | Standard | Owners SCM (1×1)
Standard None None Yes
Promoted Content Package Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Homepage Desktop, Tablet, Mobile, Cross-devices National Content Landing Pages, Homepage, Offsite None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 300x250, 300x50, 728x90, 970x250, 120x240, 970x90, 1x1, 300x600 10 business days KBB | 2020 Packages | Pre-Defined | Audience | Promoted Content KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Billboard (970×250),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Decision Driver Mrec 2 (300×250),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | FCT (120×240),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Headband (970×90),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Leaderboard (728×90),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mobile | Mrec or MMA (300×250, 300×50),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mrec 1 (300×250),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Upper Funnel | Own The Search | Featured Search Header (1×1),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | Upper Funnel | Own The Search | Popular Search Native Banner (1×1),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Billboard (970×250),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Decision Driver Mrec 2 (300×250),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | FCT (120×240),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | HPA/Filmstrip (300×600),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Headband (970×90),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Leaderboard (728×90),
KBB | 2020 Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Mrec 1 (300×250)
Sponsorship None None Yes
Quick Links - 2019 New Car Quick Links, Used Car Quick Links Unassigned, reach out to Ad Product Team Upper Funnel New, Homepage Sold separately: Shoppers Homepage & Car Values Homepage (bundled): 262 Cars for Sale Homepage: 458 Desktop, Tablet, Mobile, Cross-devices National Car Values Homepage, Cars for Sale search entry page None 1 month Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional 10 business days KBB | 2020 Subsegment | Interior Pages | Standard | Quicklinks | Make (140×16),
KBB | 2020 Subsegment | Interior Pages | Standard | Quicklinks | Model (190×16),
KBB | 2020 Upper Funnel | Classifieds | Quicklinks | Make (140×16),
KBB | 2020 Upper Funnel | Classifieds | Quicklinks | Model (190×16),
KBB | Segment | Subsegment | Quicklinks | Make – 140×16,
KBB | Segment | Subsegment | Quicklinks | Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | New – Make – 140×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | New – Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Used – Make – 140×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Used – Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Upgrade – Quick Links + Audience | Car Reviews – Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Upgrade – Quick Links + Audience | New – Model – 190×16,
KBB | 2020 Upper Funnel | New Car | Quicklinks | Make (140×16),
KBB | 2020 Upper Funnel | New Car | Quicklinks | Model (190×16),
KBB | 2020 Upper Funnel | Used Car | Quicklinks | Make (140×16),
KBB | 2020 Upper Funnel | Used Car | Quicklinks | Model (190×16)
Sponsorship None Tier 1 No
Retention/Conquest Package - 2019 Andrea Peng Lower Funnel Used, New, Owners Desktop, Tablet, Mobile, Cross-devices National New Car Segment Shoppers, Owners model detail pages None 1 month Sponsorship, Exclusive: 100% of impressions, Standard, Non-exclusive: less than 100% of available impressions National Third Party 120x240, 300x250, 300x50, 728x90 5 business days KBB | Exception | Retention – Exclusive | Tier 1 | Make | Mobile *SIZE*,
KBB | Exception | Retention – Exclusive | Tier 1 | Model | Mobile *SIZE*,
KBB | Exception | Retention – Standard | Tier 1 | Make | Mobile *SIZE*,
KBB | Exception | Retention – Standard | Tier 1 | Model | Mobile *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Make + Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Make + Model | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Make + Model | Leaderboard (728×90),
KBB | Retention – Exclusive | Tier 1 | Make + Model | Mobile *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Make + Model | Mrec 1 (300×250),
KBB | Retention – Exclusive | Tier 1 | Make + Model | Toolbar *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Make | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Make | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Make | Leaderboard (728×90),
KBB | Retention – Exclusive | Tier 1 | Make | Mobile *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Make | Mrec 1 (300×250),
KBB | Retention – Exclusive | Tier 1 | Make | Toolbar *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Model | Leaderboard (728×90),
KBB | Retention – Exclusive | Tier 1 | Model | Mobile *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Model | Mrec 1 (300×250),
KBB | Retention – Standard | Tier 2 | Make | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Model | STM *SIZE*,
KBB | Retention – Standard | Tier 1 | Model | Mrec 1 (300×250),
KBB | Retention – Standard | Tier 1 | Model | Mobile *SIZE*,
KBB | Retention – Standard | Tier 1 | Model | Leaderboard (728×90),
KBB | Retention – Standard | Tier 1 | Model | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Model Rollup | STM *SIZE*,
KBB | Retention – Standard | Tier 1 | Model Rollup | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Model Rollup | Decision Driver (300×250),
KBB | Conquest | Tier 1 | Make + Model | FCT (120×240),
KBB | Conquest | Tier 1 | Make + Model | Leaderboard (728×90),
KBB | Conquest | Tier 1 | Make + Model | Mobile *SIZE*,
KBB | Conquest | Tier 1 | Make + Model | Mrec 1 (300×250),
KBB | Conquest | Tier 1 | Make + Model | Toolbar *SIZE*,
KBB | Conquest | Tier 1 | Make | Decision Driver (300×250),
KBB | Conquest | Tier 1 | Make | FCT (120×240),
KBB | Conquest | Tier 1 | Make | Leaderboard (728×90),
KBB | Conquest | Tier 1 | Make | Mobile *SIZE*,
KBB | Conquest | Tier 1 | Make | Mrec 1 (300×250),
KBB | Conquest | Tier 1 | Model | Decision Driver (300×250),
KBB | Conquest | Tier 1 | Model | FCT (120×240),
KBB | Conquest | Tier 1 | Model | Mrec 1 (300×250),
KBB | Conquest | Tier 1 | Model | STM *SIZE*,
KBB | Conquest | Tier 1 | Model | Toolbar *SIZE*
Standard None None No
Retention/Conquest Package - 2020 Andrea Peng Lower Funnel Used, New, Owners Desktop, Tablet, Mobile, Cross-devices National New Car Segment Shoppers, Owners model detail pages None 1 month Sponsorship, Exclusive: 100% of impressions, Standard, Non-exclusive: less than 100% of available impressions National Third Party 120x240, 300x250, 300x50, 728x90 5 business days KBB | 2020 Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | 2020 Retention/Conquest | New Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Make | Desktop | Mrec 1 (300×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Make | FCT (120×240),
KBB | 2020 Retention/Conquest | New Car | Standard | Make | Leaderboard (728×90),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | Desktop | Mrec 1 (300×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | FCT (120×240),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | Leaderboard (728×90),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | STM (472×250),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Desktop | Mrec 1 (300×250),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | FCT (120×240),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Leaderboard (728×90),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | STM (472×250),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband (970×90),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband Companion (728×90),
KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Desktop | Mrec 1 (300×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Make | FCT (120×240),
KBB | 2020 Retention/Conquest | Used Car | Standard | Make | Leaderboard (728×90),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Desktop | Mrec 1 (300×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | FCT (120×240),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | Leaderboard (728×90),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | STM (472×250)
Standard None None No
Run Of ROS Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce n/a Desktop, Tablet, Mobile, Cross-devices National All available pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Third Party 300x250, 728x90, 300x50 5 business days KBB | Run Of | ROS – Premium | Desktop | *SIZE*,
KBB | Run Of | ROS – Premium | Mobile | *SIZE*,
KBB | Run Of | ROS – Price | Desktop | *SIZE*,
KBB | Run Of | ROS – Price | Mobile | *SIZE*,
KBB | Other | Video | Run Of | Pre-roll (10×10)
Standard None Tier 1 No
Section Sponsorships - 2019 SLP Sponsorships Unassigned, reach out to Ad Product Team Upper Funnel Used, New, Owners Desktop, Tablet National Used Car Homepage, New Car Homepage, Owners Homepage, Car Values Homepage None Weekly (Wed-Tue): New Car Shoppers, Owners, and Car Values, 1 month: Used Car Sponsorship, Exclusive: 100% of impressions National Third Party 300x250, 728x90 5 business days KBB | Upper Funnel | UF Sponsorships | CPO – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | CPO – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Car Values – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Car Values – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Class – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Class – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | New – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | New – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Own – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Own – Mrec (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard (970×250)
Sponsorship None Tier 1 No
Section Spotlights - 2019 Unassigned, reach out to Ad Product Team Upper Funnel New 230 Desktop, Tablet National Car Values Homepage, New Car Homepage, Applicable Category Pages, Rotation across new car content such as news, car-buying resources, and tools None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 300x100, KBB.com-produced Agency-supplied vehicle image and copy 10 business days KBB | Segment | Subsegment | Spotlight (300×100),
KBB | Upper Funnel | UF Sponsorships | New – Spotlight (300×100)
Sponsorship None Tier 1 No
Segment Shoppers Targeting - 2019 Unassigned, reach out to Ad Product Team Lower Funnel Used Desktop, Tablet National Cars for Sale segment, Used car segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month 100% of segment searches National Third Party 300x250, 728x90, 300x100, KBB.com-produced Agency-supplied vehicle image and copy 5 business days KBB | Segment | Subsegment | Leaderboard (728×90),
KBB | Segment | Subsegment | Mrec (300×250),
KBB | Segment | Subsegment | Spotlight (300×100)
Standard None Tier 1 No
Shopping Tools Module/ Smartphone Consideration Module STM, Shopping Tools Module Direct Compare, Shopping Tools Module Conquest Unassigned, reach out to Ad Product Team Lower Funnel Used, New Sold separately: New Car Model STM: 122 Owners Model STM: 55 Desktop, Tablet, Mobile, Cross-devices National New Car model detail pages, excluding vehicle Cars for Sale inventory listings;, Owners model detail pages None 3 month minimum Retention exclusive: 100% impressions, Standard, Non-exclusive: less than 100% of available impressions National, DMA Site-served, agency tracking tags optional 472x250 10 business days; creative revisions 1x/qtr KBB | Segment | Subsegment | Consideration Module | Mobile *SIZE*,
KBB | Conquest | Tier 1 | Model Rollup | STM *SIZE*,
KBB | Conquest | Tier 1 | Model | STM *SIZE*,
KBB | Conquest | Tier 2 | Model Rollup | STM *SIZE*,
KBB | Conquest | Tier 2 | Model | STM *SIZE*,
KBB | Other | Custom Compare | Landing Page | STM *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Model Rollup | STM *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Model | STM *SIZE*,
KBB | Retention – Exclusive | Tier 2 | Model Rollup | STM *SIZE*,
KBB | Retention – Exclusive | Tier 2 | Model | STM *SIZE*,
KBB | Retention – Standard | Tier 1 | Model Rollup | STM *SIZE*,
KBB | Retention – Standard | Tier 1 | Model | STM *SIZE*,
KBB | Retention – Standard | Tier 2 | Model Rollup | STM *SIZE*,
KBB | Retention – Standard | Tier 2 | Model | STM *SIZE*,
KBB | Segment | Subsegment | STM *SIZE*,
KBB | 2020 Retention | New Car | T1 Exclusive | Model | STM (472×250),
KBB | 2020 Retention | New Car | T2 Exclusive | Model | STM (472×250),
KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | STM (472×250),
KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | STM (472×250),
KBB | 2020 Retention/Conquest | New Car | Standard | Model | STM (472×250),
KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | STM (472×250),
KBB | 2020 Retention/Conquest | Used Car | Standard | Model | STM (472×250),
KBB | 2020 Subsegment | Interior Pages | Standard | STM (472×250)
Standard None None No
Similar Vehicles: Shop for Your Next Car (SYNC) Andrea Peng Lower Funnel Used Desktop, Tablet, Mobile, Cross-devices National Segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional N/A 10 business days KBB | Segment | Subsegment | Similar Vehicle,
KBB | Retention – Exclusive | Tier 1 | Model | UCO Suggested Vehicle (1×1),
KBB | Segment | Subsegment | UCO Suggested Vehicle (1×1)
Standard None None N/A
Smartphone Audience Targeting Native Textlink Unassigned, reach out to Ad Product Team Lower Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Offsite, Other, Ecommerce Mobile National All pages where segment is known Custom segments available 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Site-served, agency tracking tags optional 320x50 10 business days KBB | Audience | Onsite – Premium | Mobile | Native Text Link (320×50),
KBB | 2020 Audience | Onsite – Premium | Standard | RO/BT | Mobile | Native Text Link (320×50),
KBB | 2020 Audience | Onsite – Price | Price Priority | RO/BT | Mobile | Native Text Link (320×50),
KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Mobile | Native Text Link (320×50),
KBB | PG | Audience | Onsite – Premium | Mobile | Native Text Link (320×50)
Standard None None Yes
Smartphone Interscroller Mobile Snowfall Unassigned, reach out to Ad Product Team Lower Funnel Used, New, New-touch Mobile National Segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional 828x1472 (retina) 10 business days KBB | Retention – Exclusive | Snowfall Interscroller | Model | Mobile (300×50),
KBB | Segment | Subsegment | Interscroller (300×50),
KBB | 2020 Retention | Snowfall Interscroller | Exclusive | Model | Mobile | MMA (300×50),
KBB | 2020 Subsegment | Interior Pages | Standard | Interscroller (300×50)
Standard 6 None None Yes
Sub-Segment Consideration Package Andrea Peng Lower Funnel Used, New, New-touch Desktop, Tablet, Mobile, Cross-devices National Segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month minimum Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 300x100, KBB.com-produced Agency-supplied vehicle image and copy, 300x250, 300x50, 472x250, 728x90, Pre-roll video 5 business days KBB | Other | Editorial | Subseg UF | Leaderboard (728×90),
KBB | Other | Editorial | Subseg UF | Mrec (300×250),
KBB | Other | Editorial | Article | Mobile *SIZE*,
KBB | Other | Video | Subsegment | Pre-roll (10×10),
KBB | Upper Funnel | UF Sponsorships | New – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Own – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | New – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Own – Leaderboard (728×90),
KBB | Conquest | Tier 1 | Model Rollup | STM *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Desktop | Conquested Model (KTOC) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Desktop | Model of Interest (KTON) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Desktop | New (KTOI) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Mobile | Conquested Model (KTOC) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Mobile | Model of Interest (KTON) – *SIZE*,
KBB | Audience | Onsite – PSP – Premium | Mobile | New (KTOI) – *SIZE*,
KBB | Audience | Onsite – Premium | Desktop | *SIZE*,
KBB | Audience | Onsite – Premium | FCT (120×240),
KBB | Audience | Onsite – Premium | Mobile | *SIZE*,
KBB | Audience | Onsite – Premium | Toolbar *SIZE*,
KBB | Audience | Onsite – Premium | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Editorial | Headband (970×90),
KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250),
KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook,
KBB | Audience | AXO | Promoted Content – Traffic Driver | Native
Standard Mobile Segment: 300×50 and 300×250 bundled None Yes
Toolbar Upper Funnel/Lower Funnel - 2019 Toolbar UF, Toolbar LF Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, Classifieds, Motorcycle, Other, Ecommerce 256 Desktop National Segment pages, Make targeted pages, Model vehicle detail pages (VDPs) Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month, 1 month minimum Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x50 10 business days KBB | Audience | Onsite – Premium | Toolbar *SIZE*,
KBB | Conquest | Tier 1 | Make | Toolbar *SIZE*,
KBB | Conquest | Tier 1 | Make + Model | Toolbar *SIZE*,
KBB | Conquest | Tier 1 | Model | Toolbar *SIZE*,
KBB | Segment | Subsegment | Toolbar *SIZE*
Standard None Tier 1 Yes
Trade-In Evaluator Trade Evaluator, Swap My Ride, Owners Trade-In Evaluator Unassigned, reach out to Ad Product Team Lower Funnel Owners 255 Desktop, Tablet, Mobile, Cross-devices National Owners model detail pages None 3 month minimum Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional, Third Party 300x250, 300x330, 300x600 15 business days KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page (300×330),
KBB | Segment | Subsegment | Trade Evaluator | Pricing Page (300×330),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page (300×330),
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Path Pages (300×250),
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Path Pages Mobile (300×250),
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Path Pages (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Path Pages Mobile (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Segment | Subsegment | Trade Evaluator | Path Pages (300×250),
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page (300×600),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page (300×600),
KBB | Segment | Subsegment | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Segment | Subsegment | Upgrade – Trade Evaluator | Pricing Page (300×600),
KBB | 2020 Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×330)
Sponsorship No bundling requirements but can bundle in LB and STM (all MYs or last 8 MYs) None No