| Ad Solution | Also Known As | Primary Point of Contact | Funnel | Supersection | Platform | Advertiser | Pages | Segments | Duration | Ad Type | Geography | Ad Serving | Ad Size | Ad Size Upgrade Options | Lead Time | AB+ Pre-defined | Ad Book Products | Ad Book Product Name Upgrade | Advertiser Priority | Bundling Requirement | CPO | Collapse When Unsold |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Audience Extension Display | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Offsite | Offsite | Cross-devices | Auto-Related, Certified, Local/Reseller/Tier 3, Motorcycle, National/Tier 1, Regional/Tier 2 | Offsite | Audience Intenders Offsite (multiple options) | Any | National | Third Party | 728x90, 728x1024, 160x600, 300x600, 320x480, 320x420, 480x320, 320x50 | 10 business days | CAMG | Packages | Pre-Defined | AXO |
CAMG | CAMP | AXO | Clicks-CPC, CAMG | CAMP | AXO | Completion Rate, CAMG | CAMP | AXO | Conversions-CPA, CAMG | CAMP | AXO | Impression Delivery-CPM, CAMG | CAMP | AXO | Video Views-CPV, CAMG | Non-CAMP | AXO | Clicks-CPC, CAMG | Non-CAMP | AXO | Completion Rate, CAMG | Non-CAMP | AXO | Conversions-CPA, CAMG | Non-CAMP | AXO | Impression Delivery-CPM, CAMG | Non-CAMP | AXO | Video Views-CPV, CAMG | CAMP | Promoted Content | Clicks-CPC, CAMG | CAMP | Promoted Content | Video Views-CPV, CAMG | CAMP | Promoted Content | Website Traffic-CPIV |
Standard | None | None | N/A | ||||
| Audience Targeting | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce | Desktop, Tablet, Mobile | Motorcycle, Auto-Related | All available pages | Custom segments available | 1 month | National, DMA | Third Party | 300x250, 728x90, 120x240, 300x50, 320x50 | 5 business days |
KBB | Audience | Onsite | Standard | BT | Desktop | FCT (120×240), KBB | Audience | Onsite | Standard | BT | Desktop | Leaderboard (728×90), KBB | Audience | Onsite | Standard | BT | Desktop | Mrec (300×250), KBB | Audience | Onsite | Standard | BT | Mobile | Native Text Link (320×50), KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | FCT (120×240), KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Leaderboard (728×90), KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250), KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | FCT (120×240), KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Leaderboard (728×90), KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250), KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | FCT (120×240), KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Leaderboard (728×90), KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Mrec (300×250), KBB | Audience | Onsite | Standard | RO | Desktop | Leaderboard (728×90), KBB | Audience | Onsite | Standard | RO | Desktop | Mrec (300×250), KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50) |
Standard | None | Tier 1 | Yes | |||||
| CPO Listings Module | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Used | Desktop, Tablet, Mobile | National/Tier 1, Certified | Used Car Path Pages, New/Used Year, Make, Model Trim Page (YMMT) | None | Any | Native (Non-IAB) | National, DMA | Site served | Custom | 5 business days |
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (CPO Listings Module), KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make+Model | Native (CPO Listings Module), KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make+Model | Native (CPO Listings Module) |
Standard | None | Tier 1 | No | ||||
| Data | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce | Desktop, Tablet, Mobile, Cross-devices | National/Tier 1 | All available pages | Auto Intender, Body Style, Body Style by Intent, Make, Make by Intent, Model, Model by Intent, Motorcycle | Annual | National | N/A | 300x250, 728x90 | 1 month |
CAMG | Audience | Direct Share | Adobe Audience Manager, CAMG | Audience | Direct Share | LiveRamp |
Standard | None | Tier 1 | Yes | |||||
| Direct Share | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce | Desktop, Tablet, Mobile, Cross-devices | National/Tier 1 | All available pages | Auto Intender, Body Style, Body Style by Intent, Make, Make by Intent, Model, Model by Intent, Motorcycle | Annual | National | N/A | 300x250, 728x90 | 1 month |
CAMG | Audience | Direct Share | Adobe Audience Manager, CAMG | Audience | Direct Share | LiveRamp |
Standard | None | Tier 1 | Yes | |||||
| Dynamic Creative - Shopping Tools Module | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Upper Funnel, Lower Funnel | Used, New, Owners, Shoppers | Desktop, Tablet, Mobile, Cross-devices | Certified, National/Tier 1, Regional/Tier 2 | All available pages | None | Any | National, DMA | Third Party | 728x90, 300x250 | 5 business days | Standard | None | None | No | ||||||
| Dynamic Creative – Brand | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Desktop, Tablet | COX Automotive, National/Tier 1 | Targeted new car pages with applicable IAB size(s), User Predictive Insights pages | None | Any | Native (IAB) | National, DMA | Site served | 728x90, 300x250, 320x50 | 15 business days |
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | IAB or Native (728×90+320×50) Locked, KBB | CAMP | Display – T1 Retention 2023 | New | Make | IAB or Native (300×250), KBB | CAMP | Display – T1 Retention 2023 | New | Make | IAB or Native (728×90), KBB | CAMP | Display – T1 Retention 2023 | New | Model | IAB or Native (728×90), KBB | CAMP | Display – T1 Retention 2023 | New | Model | Mrec1 | IAB or Native (300×250), KBB | CAMP | Display – T1 Retention 2023 | New | Model | Mrec2 | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (728×90), KBB | CAMP | Display – T2 Retention 2023 | New | Model | IAB or Native (728×90), KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec1 | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec2 | IAB or Native (300×250) |
Standard | None | None | Yes | ||||||
| Enhanced From the Manufacturer Module | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Desktop, Tablet, Mobile | Certified, National/Tier 1 | Year Make Model (YMM) | None | Any | Native (Non-IAB) | National | 1x1 | 10 business days |
KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Model | Native (Enhanced FTM), KBB | CAMP | Display – T1 Retention 2023 | New | Model | Native (Enhanced FTM) |
Standard | None | None | No | ||||||
| Featured Offers | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | New, Owners, Used, Homepage | Desktop, Tablet, Mobile | Auto-Related, Certified, COX Automotive, National/Tier 1, Near-Endemic, Regional/Tier 2 | All available pages | None | Any | Native (IAB) | National | Third Party | 300x250, 728x90 | 10 business days | Sponsorship 4: Retention | None | None | N/A | |||||
| Headband | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | New, Used, Owners | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (300x250) | National | Third Party, Site-served, agency tracking tags optional | 300x250 | 10 business days | Standard | None | None | No | |||||
| Latest Offers | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | Shoppers | Desktop, Tablet, Mobile | Certified, Local/Reseller/Tier 3, National/Tier 1, Regional/Tier 2 | All available pages | None | Any | National, DMA | Third Party | 300x250, 728x90 | 10 business days |
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (728×90), KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | IAB or Native (728×90), KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | IAB or Native (728×90), KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | IAB or Native (728×90), KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | IAB or Native (728×90), KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | IAB or Native (728×90), KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | IAB or Native (728×90), KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (728×90), KBB | CAMP | Display – Std 2023 | Audience | Custom | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience | Custom | SRP | IAB or Native DLR (300×250), KBB | CAMP | Display – Std 2023 | Audience | Custom | IAB or Native (728×90), KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | IAB or Native (728×90+320×50) Locked, KBB | CAMP | Display – T1 Retention 2023 | CPO | Make or Model | SRP | IAB or Native (728×90+320×50) Locked, KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked, KBB | CAMP | Display – T2 Retention 2023 | CPO | Make or Model | SRP | IAB or Native (728×90+320×50) Locked, KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked, KBB | CAMP | Display – T2 Retention 2023 | CPO | Model | VDP | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | VDP | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | IAB or Native (728×90), KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (728×90), KBB | CAMP | Display – T2 Retention 2023 | New | Model | IAB or Native (728×90), KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec1 | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec2 | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | New | Model | VDP | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | Owners | Model | IAB or Native (300×250), KBB | CAMP | Display – T2 Retention 2023 | Owners | Model | IAB or Native (728×90), KBB | CAMP | Display – T2 Retention 2023 | Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked, KBB | CAMP | Display – T2 Retention 2023 | Used | Model | VDP | IAB or Native (300×250), KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250), KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250) Mob Companion, KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90), KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (300×250), KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (300×250) Mob Companion, KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (728×90) |
Standard | None | No | ||||||
| Listings Desktop Locked Leaderboard | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | New, Used, Certified, Classifieds, Owners | Desktop, Tablet | National/Tier 1, Regional/Tier 2, Certified, COX Automotive | All available pages | None | 1 month | Standard, Non-exclusive: less than 100% of available impressions | National | Third Party | 728x90 | 5 business days | Standard | None | None | Yes | |||||
| Medium Rectangle | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Upper Funnel, Lower Funnel | New, Used | Desktop, Tablet, Mobile | Auto-Related, Certified, Local/Reseller/Tier 3, Motorcycle, National/Tier 1, Regional/Tier 2 | All available pages | Dependent on ad product | Dependent on ad product | IAB (300x250) | National | Third Party | 300x250, 300x50 | 5 business days |
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250), KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250), KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Mrec (300×250), KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Decision Driver Mrec 2 (300×250), KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mrec 1 (300×250), KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Decision Driver Mrec 2 (300×250), KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Mrec 1 (300×250) |
Dependent on ad product | Dependent on ad product | None | Yes | ||||
| More Shopping Tools - Custom Compare | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Used | Desktop, Tablet, Mobile | National/Tier 1 | Custom Compare Landing Page | None | 1 month | Native (Non-IAB) | National | Site served | Custom | 5 business days | Standard | None | None | Yes | |||||
| Native Locked Mobile - 300x100 | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Mobile | National/Tier 1 | New Car Path Pages, Owners Path Pages, Used Car Path Pages | None | Any | Native (Non-IAB) | National, DMA | Site served | 300x100 | 5 business days |
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (300×250), KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (CPO Listings Module), KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (CPO Listings Module) |
Standard | None | None | No | |||||
| OEM Media Gallery | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | Used, New | Desktop, Tablet, Mobile | National/Tier 1, COX Automotive | New/Used Year, Make, Model Page (YMM), Model Trim Page (YMMT) | None | Any | Native (Non-IAB) | National | Site served | Custom | 7 business days | Standard | None | Tier 1 | No | |||||
| Programmatic Preferred Deal | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Used, New, Owners | Desktop, Tablet, Mobile, Cross-devices | Auto-Related, Certified, COX Automotive, Local/Reseller/Tier 3, Motorcycle, National/Tier 1, Near-Endemic, Regional/Tier 2 | All available pages | None | Any | National | Third Party | 300x250, 728x90 | Real time | Standard | None | None | No | ||||||
| Promoted Content & Editorial | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Homepage | Desktop, Tablet, Mobile | Content Landing Pages, Homepage, Offsite | None | 1 month | Native (Non-IAB) | National | Third Party | 300x250, 300x50, 728x90, 970x250, 120x240 | 10 business days |
KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook, KBB | Audience | AXO | Promoted Content – Traffic Driver | Native, KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240), KBB | Audience | Onsite – Promoted Content | Editorial | Headband (970×90), KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90), KBB | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250) |
Sponsorship | None | None | Yes | |||||
| Regional Text Link | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Used, New, Owners | Desktop, Tablet, Mobile, Cross-devices | National/Tier 1, Regional/Tier 2, COX Automotive | New/Used Year, Make, Model Trim Page (YMMT) | None | 1 month | Native (Non-IAB) | National, DMA | Site served | Custom | 5 business days | KBB | CAMP | Display – T2 Retention 2023 | New | Model | Native (Regional Link) | Standard | None | None | Yes | ||||
| Shopping Tools Module | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Upper Funnel, Lower Funnel | Used, New, Owners, Shoppers | Desktop, Tablet, Mobile, Cross-devices | Certified, National/Tier 1, Regional/Tier 2 | All available pages | None | Any | National, DMA | Third Party | 728x90, 300x250 | 5 business days | Standard | None | None | No | ||||||
| Simplified Native - Shopping Links | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Desktop, Tablet, Mobile | National/Tier 1 | User Predictive Insights pages, New/Used Year, Make, Model Page (YMM), Model Trim Page (YMM) | Any | National | Site served | Custom | 5 business days |
KBB | CAMP | Display – T1 Retention 2023 | New | Model | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (Simplified Template), KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (Simplified Template), KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Model | Native (Simplified Template), KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | Native (Simplified Template), KBB | CAMP | Display – T2 Retention 2023 | New | Model | Native (Simplified Template), KBB | NEND | Display – Std | Audience – BT | Native (Simplified Template), KBB | NEND | Display – Std | Market Level | Native (Simplified Template) |
None | Yes | ||||||||||
| Smartphone 300x50, 320x50, 300x250 | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Mobile | National/Tier 1 | Run of Mobile, Applicable Category Pages | None | 1 month | IAB (300x250), MMA (320x50) | National | Third Party, Site served | 10 business days | Standard | None | Yes | |||||||||
| SuperHero - Editor Review Quote | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Upper Funnel | New | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | Site served | Custom | 10 business days |
KBB | CAMP | Display – Exclusive | HP Sponsorship | Native (SuperHero), KBB | CAMP | Display – Exclusive | SLP Sponsorship | Native (SuperHero) |
Sponsorship | None | None | Yes | ||||
| SuperHero - OEM Message | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Upper Funnel | New | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | Site served | Custom | 10 business days |
KBB | CAMP | Display – Exclusive | HP Sponsorship | Native (SuperHero), KBB | CAMP | Display – Exclusive | SLP Sponsorship | Native (SuperHero) |
Sponsorship | None | None | Yes | ||||
| SuperHero - OEM Video | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Upper Funnel | New | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | Site served | Custom | 10 business days |
KBB | CAMP | Display – Exclusive | HP Sponsorship | Native (SuperHero), KBB | CAMP | Display – Exclusive | SLP Sponsorship | Native (SuperHero) |
Sponsorship | None | None | Yes | ||||
| Superliner - Shopping Tools Module | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | New, Owners, Used | Desktop, Tablet, Mobile | COX Automotive, National/Tier 1 | Classified Search Results Page (SRP) | None | Any | Native (Non-IAB) | National, DMA | Site served | Custom | 5 business days |
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | SRP Inline | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (Fluid Template), KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T1 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T1 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T2 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T2 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T2 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template) |
Standard | None | No | ||||||
| Superliner - Standard | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | New, Owners, Used | Desktop, Tablet, Mobile | COX Automotive, National/Tier 1 | Classified Search Results Page (SRP) | None | Any | Native (Non-IAB) | National, DMA | Site served | Custom | 5 business days |
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | SRP Inline | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (Fluid Template), KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (Fluid Template), KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T1 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T1 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T2 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T2 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template), KBB | CAMP | Display – T2 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template) |
Standard | None | No | ||||||
| Tout Ad | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel, Upper Funnel | New, Used, Owners | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (300x250) | National, DMA | Third Party | 300x250 | 10 business days | Sponsorship | None | None | No | |||||
| Trade-In Calculator | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Owners | Desktop, Tablet, Mobile, Cross-devices | National/Tier 1, Regional/Tier 2, Certified | Owners model detail pages | None | Any | IAB (300x250) | National | Site-served, agency tracking tags optional, Third Party | 300x250 | 10 business days | Sponsorship | None | None | No |
