OEM Business Rules Master

Ad Solution Also Known As Primary Point of Contact Funnel Supersection Platform Advertiser Pages Segments Duration Ad Type Geography Ad Serving Ad Size Ad Size Upgrade Options Lead Time AB+ Pre-defined Ad Book Products Ad Book Product Name Upgrade Advertiser Priority Bundling Requirement CPO Collapse When Unsold
Advanced TV Ravi Munukutla Offsite Offsite National/Tier 1, Regional/Tier 2, Near-Endemic Offsite Audience Intenders Offsite (multiple options) Any TBD National, IP-targeting Third Party, Site-served, agency tracking tags optional 16:9 aspect ratio, 15-30 secs, MP4 preferred N/A 10 business days CAMG | Audience | AXO | Facebook,
CAMG | Audience | AXO | Gamut | OTT,
CAMG | Audience | AXO | Lightbox Display,
CAMG | Audience | AXO | Lightbox Video,
CAMG | Audience | AXO | LiveIntent,
CAMG | Audience | AXO | Native Display,
CAMG | Audience | AXO | Native Video,
CAMG | Audience | AXO | Panorama,
CAMG | Audience | AXO | Pre-Roll Video,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | YouTube Bumper Ad,
CAMG | Audience | AXO | YouTube Discovery Ad,
CAMG | Audience | AXO | YouTube In-Stream Video,
CAMG | Audience | AXO | Cuecard,
CAMG | Audience | AXO | Display
TBD None None Yes
Audience Extension + Facebook, Instagram, YouTube COX Automotive Media Group Offsite Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Offsite Offsite Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related Offsite Audience Intenders Offsite (multiple options) Any Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 728x90, 728x1024, 160x600, 300x600, 320x480, 320x420, 480x320, 320x50, 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days CAMG | Packages | Pre-Defined | AXO CAMG | Audience | AXO | Cuecard,
CAMG | Audience | AXO | Display,
CAMG | Audience | AXO | Facebook,
CAMG | Audience | AXO | Gamut | OTT,
CAMG | Audience | AXO | Lightbox Display,
CAMG | Audience | AXO | Lightbox Video,
CAMG | Audience | AXO | LiveIntent,
CAMG | Audience | AXO | Native Display,
CAMG | Audience | AXO | Native Video,
CAMG | Audience | AXO | Panorama,
CAMG | Audience | AXO | Pre-Roll Video,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | YouTube Bumper Ad,
CAMG | Audience | AXO | YouTube Discovery Ad,
CAMG | Audience | AXO | YouTube In-Stream Video
Standard None None N/A
Audience Targeting BT Onsite, Smartphone BT, Mobile Behavioral Targeting, Mobile BT, BT Toolbar Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile Motorcycle, Auto-Related All available pages Custom segments available 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Third Party 300x250, 728x90, 120x240, 300x50, 320x50 N/A 5 business days KBB | Packages | Pre-Defined | Audience | BT,
KBB | Packages | Pre-Defined | Audience | PSP – Model of Interest (KTON),
KBB | Packages | Pre-Defined | Audience | RO
KBB | Audience | Onsite | Standard | BT | Desktop | FCT (120×240),
KBB | Audience | Onsite | Standard | BT | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite | Standard | BT | Desktop | Mrec (300×250),
KBB | Audience | Onsite | Standard | BT | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite | Standard | BT | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite | Standard | BT | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite | Standard | RO | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite | Standard | RO | Desktop | Mrec (300×250),
KBB | Audience | Onsite | Standard | RO | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50)
Standard None Tier 1 Yes
Billboard Leaderboard enhancement Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel, Lower Funnel Used, New, Owners Desktop, Tablet National/Tier 1 Model vehicle detail pages (VDPs), Custom Landing Page, Used Car Make, Used Car Model: used car vehicle detail pages (VDPs) & Cars for Sale Used Car model details overlay, New Car Make, New Car model detail pages, excluding vehicle Cars for Sale inventory listings;, Owners model detail pages None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 970x250, 728x90 970x250, 728x90 10 business days KBB | Packages | Pre-Defined | Audience | Promoted Content,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Retention | Exclusive | T2
KBB | Other | Custom Compare | Landing Page | Upgrade – Billboard | (970×250),
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard (970×250),
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard Companion (728×90),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Billboard (970×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Billboard (970×250)
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90)
Sponsorship None Tier 1 Yes
Certified Pre-Owned (CPO) Listings Module CPO Listings Program Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used, Certified Desktop, Tablet, Mobile National/Tier 1, Certified Used Car Path Pages: category, style, options, condition Model 1 month Custom display National Site-served, agency tracking tags optional, Third Party 300x250, 540x250, 1x1 N/A 10 business days KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | Segment | Subsegment,
KBB | Packages | Pre-Defined | CPO Retention/Conquest | Standard | T1 + T2
KBB | CPO Retention/Conquest | Used Car | Standard | Model | CPO Listings Module (1×1),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | CPO Listings Module (1×1),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | CPO Listings Module (1×1),
KBB | Subsegment | Interior Pages | Standard | CPO Listings Module (1×1),
KBB | Conquest | Tier 1 | Model | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 2 | Model | CPO Awareness (540×250, 1×1),
KBB | Conquest | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 1 | Model | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 2 | Model | CPO Awareness (540×250, 1×1),
KBB | Subsegment | Interior Pages | Standard | CPO Awareness (540×250, 1×1),
KBB | Retention – Exclusive | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Standard | Tier 1 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Standard | Tier 1 | Model | CPO Awareness (540×250, 1×1),
KBB | Retention – Standard | Tier 2 | Model Rollup | CPO Awareness (540×250, 1×1),
KBB | Retention – Standard | Tier 2 | Model | CPO Awareness (540×250, 1×1),
KBB | Segment | Subsegment | CPO Awareness (540×250, 1×1)
Sponsorship 4: Retention, Standard 6: Conquest Dependent on ad product CPO Yes
Consumer Emails Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Offsite Other National/Tier 1 Offsite None 1 month Custom display National Site-served, agency tracking tags optional Custom N/A 5 business days Sponsorship None No
CPO Retention Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used Desktop, Tablet, Mobile National/Tier 1, Certified Make targeted pages, Model vehicle detail pages (VDPs) None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 1x1, 120x240, 728x90, 300x250 300x600, 970x250, 970x90, 300x250, 728x90 10 business days KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | CPO Retention | Standard | T1 + T2
KBB | CPO Retention | Used Car | Standard | Model | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | Standard | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | FCT (120×240),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Mrec (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Headband (970×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | CPO Listings Module (1×1),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | FCT (120×240),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Mrec (300×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | FCT (120×240),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Mrec (300×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | CPO Listings Module (1×1),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | FCT (120×240),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Mrec (300×250),
KBB | CPO Retention | Classifieds SRP | T1 Exclusive | Model | FCT (120×240),
KBB | CPO Retention | Classifieds SRP | T1 Exclusive | Model | Leaderboard (728×90),
KBB | CPO Retention | Classifieds SRP | T2 Exclusive | Model | FCT (120×240),
KBB | CPO Retention | Classifieds SRP | T2 Exclusive | Model | Leaderboard (728×90),
KBB | CPO Retention | Used Car | Standard | Make | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | Standard | Make | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Headband (970×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Headband Companion (728×90)
KBB | CPO Retention | Used Car | Standard | Make | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | Standard | Make | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | Standard | Model | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | Standard | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Headband (970×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Headband (970×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Headband (970×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Headband (970×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Upgrade | HPA/Filmstrip Companion (300×250)
Sponsorship Dependent on ad product CPO Yes
CPO Retention/Conquest Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used Desktop, Tablet, Mobile National/Tier 1, Certified Make targeted pages, Model vehicle detail pages (VDPs) None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 1x1, 120x240, 728x90, 300x250, 300x600, 970x250, 970x90 N/A 10 business days KBB | Packages | Pre-Defined | CPO Retention/Conquest | Standard | T1 + T2 KBB | CPO Retention/Conquest | Used Car | Standard | Make | FCT (120×240),
KBB | CPO Retention/Conquest | Used Car | Standard | Make | Leaderboard (728×90),
KBB | CPO Retention/Conquest | Used Car | Standard | Make | Mrec (300×250),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | CPO Listings Module (1×1),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | FCT (120×240),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Leaderboard (728×90),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Mrec (300×250),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention/Conquest | Classifieds SRP | Standard | Model | FCT (120×240),
KBB | CPO Retention/Conquest | Classifieds SRP | Standard | Model | Leaderboard (728×90)
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Upgrade | HPA/Filmstrip (300×600),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Upgrade | HPA/Filmstrip Companion (300×250)
Sponsorship Dependent on ad product CPO Yes
Decision Driver Unassigned, reach out to Ad Product Team Lower Funnel Used Desktop, Tablet National, Regional Make targeted pages, Model vehicle detail pages (VDPs), Segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck 3 month minimum Sponsorship, Exclusive: 100% of impressions DMA Third Party 300x250 5 business days KBB | Packages | Pre-Defined | Audience | Promoted Content,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | CPO Retention/Conquest | Standard | T1 + T2,
KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | Retention | Standard | T1 + T2,
KBB | Packages | Pre-Defined | Retention/Conquest | Standard | T1 + T2,
KBB | Packages | Pre-Defined | Segment | Subsegment
KBB | Conquest | Tier 2 | Make + Model | Decision Driver (300×250),
KBB | Conquest | Tier 2 | Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 2 | Make + Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 2 | Make | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 2 | Model Rollup | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 2 | Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 2 | Make + Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 2 | Make | Decision Driver (300×250),
KBB | Retention – Standard | Tier 2 | Model Rollup | Decision Driver (300×250),
KBB | Retention – Standard | Tier 2 | Model | Decision Driver (300×250),
KBB | Retention | New Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Used Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | Used Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | New Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Editorial | Decision Driver (300×250),
KBB | Audience | Onsite – Promoted Content | YMMT | Decision Driver (300×250),
KBB | Conquest | Tier 1 | Make | Decision Driver (300×250),
KBB | Conquest | Tier 1 | Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Make + Model | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Make | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Model Rollup | Decision Driver (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Make + Model | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Make | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Model Rollup | Decision Driver (300×250),
KBB | Retention – Standard | Tier 1 | Model | Decision Driver (300×250),
KBB | Segment | Subsegment | Decision Driver (300×250),
KBB | Exception | Retention – Exclusive | CatchAll | Tier 1 | Make | Decision Driver (300×250),
KBB | Exception | Retention – Exclusive | CatchAll | Tier 1 | Model | Decision Driver (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Decision Driver Mrec 2 (300×250),
KBB | PG | Retention/Conquest – Standard | New Car | Make | Decision Driver Mrec 2 (300×250),
KBB | PG | Retention/Conquest – Standard | New Car | Model | Decision Driver Mrec 2 (300×250),
KBB | PG | Retention/Conquest – Standard | Own/Sell | Model | Decision Driver Mrec 2 (300×250),
KBB | PG | Retention/Conquest – Standard | Used Car | Make | Decision Driver Mrec 2 (300×250),
KBB | PG | Retention/Conquest – Standard | Used Car | Model | Decision Driver Mrec 2 (300×250),
KBB | PG | Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250),
KBB | Retention | Used Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | Used Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250)
Sponsorship Dependent on ad product None Yes
Direct Share Data Sharing Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National All available pages Auto Intender, Body Style, Body Style by Intent, Make, Make by Intent, Model, Model by Intent, Motorcycle Annual TBD National N/A 300x250, 728x90 1 month CAMG | Audience | Direct Share | Adobe Audience Manager,
CAMG | Audience | Direct Share | LiveRamp
Standard None Tier 1 Yes
Featured Content Tab FCT Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel, Lower Funnel Used, New, Classifieds, Motorcycle, Other, Ecommerce, Certified, Owners Desktop National/Tier 1 All pages where segment is known, Used car segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck 1 month Standard, Non-exclusive: less than 100% of available impressions National, IP-targeting Third Party 120x240 N/A 10 business days KBB | Packages | Pre-Defined | Audience | BT,
KBB | Packages | Pre-Defined | Audience | Promoted Content,
KBB | Packages | Pre-Defined | Audience | PSP – Model of Interest (KTON),
KBB | Packages | Pre-Defined | Audience | RO,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | CPO Retention | Standard | T1 + T2,
KBB | Packages | Pre-Defined | CPO Retention/Conquest | Standard | T1 + T2,
KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | Retention/Conquest | Standard | T1 + T2,
KBB | Packages | Pre-Defined | Segment | Subsegment,
KBB | Packages | Pre-Defined | Sponsorship | Market Awareness
KBB | Audience | Onsite – Premium | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240),
KBB | Conquest | Tier 1 | Make + Model | FCT (120×240),
KBB | Conquest | Tier 1 | Make | FCT (120×240),
KBB | Conquest | Tier 1 | Model Rollup | FCT (120×240),
KBB | Conquest | Tier 1 | Model | FCT (120×240),
KBB | Conquest | Tier 2 | Make + Model | FCT (120×240),
KBB | Conquest | Tier 2 | Make | FCT (120×240),
KBB | Conquest | Tier 2 | Model Rollup | FCT (120×240),
KBB | Conquest | Tier 2 | Model | FCT (120×240),
KBB | Other | Cycle | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Make + Model | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Make | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Model Rollup | FCT (120×240),
KBB | Retention – Exclusive | Tier 1 | Model | FCT (120×240),
KBB | Retention – Exclusive | Tier 2 | Make + Model | FCT (120×240),
KBB | Retention – Exclusive | Tier 2 | Make | FCT (120×240),
KBB | Retention – Exclusive | Tier 2 | Model Rollup | FCT (120×240),
KBB | Retention – Exclusive | Tier 2 | Model | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Make + Model | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Make | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Model Rollup | FCT (120×240),
KBB | Retention – Standard | Tier 1 | Model | FCT (120×240),
KBB | Retention – Standard | Tier 2 | Make + Model | FCT (120×240),
KBB | Retention – Standard | Tier 2 | Make | FCT (120×240),
KBB | Retention – Standard | Tier 2 | Model Rollup | FCT (120×240),
KBB | Retention – Standard | Tier 2 | Model | FCT (120×240),
KBB | Segment | Subsegment | FCT (120×240),
KBB | Upper Funnel | Market Awareness | FCT (120×240),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | FCT (120×240),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | FCT (120×240),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | FCT (120×240),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | FCT (120×240),
KBB | CPO Retention/Conquest | Used Car | Standard | Make | FCT (120×240),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | FCT (120×240),
KBB | Retention | New Car | T1 Exclusive | Make | FCT (120×240),
KBB | Retention | New Car | T1 Exclusive | Model | FCT (120×240),
KBB | Retention | New Car | T2 Exclusive | Make | FCT (120×240),
KBB | Retention | New Car | T2 Exclusive | Model | FCT (120×240),
KBB | Retention | Own/Sell | T1 Exclusive | Model | FCT (120×240),
KBB | Retention/Conquest | New Car | Standard | Make | FCT (120×240),
KBB | Retention/Conquest | New Car | Standard | Model | FCT (120×240),
KBB | Retention/Conquest | Own/Sell | Standard | Model | FCT (120×240),
KBB | Retention/Conquest | Used Car | Standard | Make | FCT (120×240),
KBB | Retention/Conquest | Used Car | Standard | Model | FCT (120×240),
KBB | Subsegment | Interior Pages | Standard | FCT (120×240),
KBB | Upper Funnel | Market Awareness | Standard | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | FCT (120×240),
KBB | Audience | Onsite | Standard | BT | Desktop | FCT (120×240),
KBB | CPO Retention | Classifieds SRP | T1 Exclusive | Model | FCT (120×240),
KBB | CPO Retention | Classifieds SRP | T2 Exclusive | Model | FCT (120×240),
KBB | CPO Retention/Conquest | Classifieds SRP | Standard | Model | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | YMM | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | YMMT | FCT (120×240)
Standard None Tier 1 Yes
Hero, MREC & MMA Doug Freeman Upper Funnel Homepage Desktop, Tablet, Mobile Homepage None 1 week minimum Sponsorship, Exclusive: 100% of impressions National Third Party 1x1, 300x250, 300x50 10 business days KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover KBB | Homepage Takeover | Home Page | Exclusive | Hero (1×1),
KBB | Homepage Takeover | Home Page | Exclusive | Mrec + MMA (300×250 + 300×50),
KBB | Upper Funnel | Home Page | Hero Image (1×1),
KBB | Upper Funnel | Home Page | MRec 1 & CUSTOM MMA Banner (300×250,300×50),
KBB | Upper Funnel | Home Page | MRec 1 & MMA Banner (300×250,300×50)
Sponsorship Dependent on ad product None Yes
Homepage Editorial Sponsorship Unassigned, reach out to Ad Product Team Upper Funnel Homepage Desktop, Tablet, Mobile, Cross-devices National Homepage, Mobile Web and App: Homepage None 1 week minimum Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional Custom N/A 10 business days KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover KBB | Homepage Takeover | Home Page | Exclusive | Editorial Sponsorship (1×1),
KBB | Upper Funnel | Home Page | Editorial Sponsorship (1×1)
Standard None None Yes
Homepage Showroom, Homepage Showroom XL Jumbo Spotlight, Homepage Jumbo Spotlight Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel Homepage Desktop, Tablet, Mobile National/Tier 1 Homepage None 1 week (Wed-Tue) Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional, Third Party 970x250, 728x90, 300x250, 1232x354, 713x453, 976x354, 330x504 N/A 10 business days KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover KBB | Homepage Takeover | Home Page | Exclusive | Showroom XL (1232×354 + 976×354 + 713×453 + 330×504 + 970×250 + 728×90 + 300×250) Sponsorship None Tier 1 Yes
Homepage Showroom XL Jumbo Spotlight, Homepage Jumbo Spotlight Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel Homepage Desktop, Tablet, Mobile National/Tier 1 Homepage None 1 week (Wed-Tue) Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional, Third Party 970x250, 728x90, 300x250, 1232x354, 713x453, 976x354, 330x504 N/A 10 business days KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover KBB | Homepage Takeover | Home Page | Exclusive | Showroom XL (1232×354 + 976×354 + 713×453 + 330×504 + 970×250 + 728×90 + 300×250) Sponsorship None Tier 1 Yes
Homepage Sponsored Content Module Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel Homepage Desktop, Tablet, Mobile National/Tier 1 Homepage None Half-month, 1st-15th or 16th to month-end Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional Custom, 314x133 4 weeks KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover KBB | Upper Funnel | Home Page | Native SCM 1 (1×1),
KBB | Upper Funnel | Home Page | Native SCM 2 (1×1),
KBB | Homepage Takeover | Home Page | Exclusive | Native Sponsored Content Module (1×1)
Sponsorship None Tier 1 Yes
Homepage Takeover Homepage Sponsorship Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel Homepage Desktop, Tablet, Mobile National/Tier 1, Certified Homepage None 1 week (Wed-Tue) Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 1x1, 300x250, 300x50, 970x250, 728x90, 305x225 970x250, 728x90, 300x250, 1x1 Requires custom schedule KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover KBB | Homepage Takeover | Home Page | Exclusive | Editorial Sponsorship (1×1),
KBB | Homepage Takeover | Home Page | Exclusive | Hero (1×1),
KBB | Homepage Takeover | Home Page | Exclusive | Mrec + MMA (300×250 + 300×50),
KBB | Homepage Takeover | Home Page | Exclusive | Native Sponsored Content Module (1×1),
KBB | Homepage Takeover | Own/Sell SLP | Exclusive | Native Sponsored Content Module (802×250 + 648×250 + 393×250 + 328×328)
KBB | Homepage Takeover | Home Page | Exclusive | Showroom XL (970×250 + 728×90 + 300×250),
KBB | Homepage Takeover | Home Page | Exclusive | Native Sponsored Content Module (1×1)
Sponsorship Dependent on ad product None Yes
Leaderboard Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel New, Motorcycle, Used, Certified, Classifieds, Owners Desktop, Tablet Motorcycle, Auto-Related All available pages Wagon, Van/Minivan, Mid to Full-size SUV/CUV/Minivan/Van, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Luxury cars (Midsize and high-end), Truck, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Luxury SUV/CUV, Hybrid/Electric/Diesel 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 728x90 N/A 5 business days KBB | Subsegment | Interior Pages | Standard | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Leaderboard (728×90),
KBB | Audience | Onsite | Standard | BT | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite | Standard | RO | Desktop | Leaderboard (728×90),
KBB | CPO Retention | Classifieds SRP | T1 Exclusive | Model | Leaderboard (728×90),
KBB | CPO Retention | Classifieds SRP | T2 Exclusive | Model | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Leaderboard (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | CPO Retention/Conquest | Classifieds SRP | Standard | Model | Leaderboard (728×90),
KBB | CPO Retention/Conquest | Used Car | Standard | Make | Leaderboard (728×90),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Leaderboard (728×90),
KBB | Homepage Takeover | Home Page | Exclusive | Showroom XL (970×250 + 728×90 + 300×250),
KBB | Research Sponsorship | Own and Reseach SLPs | Exclusive | Leaderboard (728×90),
KBB | Research Sponsorship | Own and Research SLPs | Exclusive | Leaderboard (728×90) (Hero 1×1 Proxy),
KBB | Retention | New Car | T1 Exclusive | Make | Leaderboard (728×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Model | Leaderboard (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Leaderboard (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Leaderboard (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Leaderboard (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention/Conquest | New Car | Standard | Make | Leaderboard (728×90),
KBB | Retention/Conquest | New Car | Standard | Model | Leaderboard (728×90),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Leaderboard (728×90),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband Companion (728×90),
KBB | Retention/Conquest | Used Car | Standard | Make | Leaderboard (728×90),
KBB | Retention/Conquest | Used Car | Standard | Model | Leaderboard (728×90),
KBB | Shoppers Sponsorship | Shoppers SLPs | Exclusive | Leaderboard (728×90) (Hero 1×1 Proxy),
KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | YMM | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | YMMT | Leaderboard (728×90),
KBB | Conquest | Tier 1 | Make + Model | Leaderboard (728×90),
KBB | Conquest | Tier 1 | Make | Leaderboard (728×90),
KBB | Conquest | Tier 1 | Model | Leaderboard (728×90),
KBB | Conquest | Tier 2 | Make | Leaderboard (728×90),
KBB | Conquest | Tier 2 | Model Rollup | Leaderboard (728×90),
KBB | Conquest | Tier 2 | Model | Leaderboard (728×90),
KBB | Other | Cycle | Leaderboard (728×90)
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband Companion (728×90),
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard Companion (728×90),
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Headband | Headband Companion (728×90)
Standard None None Yes
Medium Rectangle + Mobile MMA Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel, Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related All available pages Dependent on ad product Dependent on ad product Dependent on ad product National Site-served, agency tracking tags optional, Third Party 300x250, 300x50 300x250 5 business days KBB | Packages | Pre-Defined | Audience | RO,
KBB | Packages | Pre-Defined | Audience | Promoted Content,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | CPO Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | CPO Retention/Conquest | Standard | T1 + T2,
KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover,
KBB | Packages | Pre-Defined | Sponsorship | Research Sponsorship,
KBB | Packages | Pre-Defined | CPO Retention | Standard | T1 + T2,
KBB | Packages | Pre-Defined | Segment | Subsegment
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mrec 1 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Mrec 1 (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Mrec (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Mrec (300×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Mrec (300×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Mrec (300×250),
KBB | CPO Retention/Conquest | Used Car | Standard | Make | Mrec (300×250),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Mrec (300×250),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Homepage Takeover | Home Page | Exclusive | Mrec + MMA (300×250 + 300×50),
KBB | Homepage Takeover | Home Page | Exclusive | Showroom XL (970×250 + 728×90 + 300×250),
KBB | Upper Funnel | Market Awareness | Home Page | Exclusive | HP Mrec 2 (300×250),
KBB | Research Sponsorship | Own and Reseach SLPs | Exclusive | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | Standard | Make | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T1 Exclusive | Make | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T1 Exclusive | Model | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T2 Exclusive | Make | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T2 Exclusive | Model | Mrec + MMA (300×250 + 300×50),
KBB | Retention | New Car | Block List | Make + Model | Showcase Block (300×250),
KBB | Retention | New Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T1 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T1 Exclusive | Make | Desktop | Mrec 1 (300×250),
KBB | Retention | New Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T1 Exclusive | Model | Desktop | Mrec 1 (300×250),
KBB | Retention | New Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T2 Exclusive | Make | Desktop | Mrec 1 (300×250),
KBB | Retention | New Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T2 Exclusive | Model | Desktop | Mrec 1 (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Desktop | Mrec 1 (300×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Desktop | Mrec 1 (300×250),
KBB | Retention | Used Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Used Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | Used Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | New Car | Standard | Make | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | New Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | New Car | Standard | Model | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Make | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Model | Desktop | Mrec 1 (300×250),
KBB |Shoppers Sponsorship | Shoppers SLPs | Exclusive | Mrec + MMA (300×250 + 300×50),
KBB | Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250),
KBB | Subsegment | Interior Pages | Standard | Mobile | Mrec + MMA (300×250 + 300×50),
KBB | Subsegment | Interior Pages | Standard | Mrec (300×250)
KBB | CPO Retention | Used Car | Standard | Make | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | Standard | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Make | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T1 Exclusive | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Make | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T1 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T2 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention/Conquest | New Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention/Conquest | New Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention/Conquest | Used Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention – Exclusive | Tier 1 | Make | Upgrade – Filmstrip | HPA/Filmstrip Companion (300×250)
Dependent on ad product Dependent on ad product None Yes
Mobile Compare & Consider Mobile Compare Unassigned, reach out to Ad Product Team Lower Funnel Used, New, Homepage, Classifieds, Other Mobile National Run of Mobile None 3 month minimum Sponsorship, Exclusive: 100% of impressions, Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional 300x50, 300x250 15 business days KBB | Other | Compare and Consider | Model Landing Page – Exclusive | Mobile (300×50),
KBB | Other | Compare and Consider | Entry Point – Standard | Mobile (300×50),
KBB | Other | Compare and Consider | Standard | Entry Point | Mobile | Mrec + MMA (300×250 + 300×50)
Standard None Tier 1 No
Mobile Templates: MOBILE DOUBLE DOWN Native Mobile Unit Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel New, Used Mobile National/Tier 1 All pages where segment is known Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Truck, Luxury SUV/CUV, Mid to Full-size SUV/CUV/Minivan/Van, Small SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Luxury cars (Midsize and high-end), Entry Luxury Cars 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional 320x160 N/A 15 business days KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Segment | Subsegment
KBB | Retention | All Intents Mobile | T1 Exclusive | Model | Upgrade | Companion Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T1 Exclusive | Model | Upgrade | Double Down (320×160),
KBB | Subsegment | Interior Pages | Standard | Mobile | Upgrade | Double Down (320×160)
Standard None Tier 1 Yes
Mobile Templates: Mobile Tap & Play Native Video MREC Fay Arghavani Lower Funnel New, Used Mobile National Model vehicle detail pages (VDPs) Entry Luxury Cars, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Hybrid/Electric/Diesel 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional 300x250 N/A 15 business days KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Retention/Conquest | Standard | T1 + T2
KBB | Retention | All Intents Mobile | T1 Exclusive | Model | Upgrade | Companion Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T1 Exclusive | Model | Upgrade | Tap & Play (300×250),
KBB | Retention/Conquest | All Intents Mobile | Standard | Model | Upgrade | Tap & Play (300×250)
Standard None Tier 1 No
Native Owners Sponsored Content Module Owners Secondary Landing Page Unassigned, reach out to Ad Product Team Upper Funnel Used Desktop, Tablet, Mobile, Cross-devices National Owners Homepage, Own/Sell Section Landing Page None Half-month, 1st-15th or 16th to month-end, 1 week minimum Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional 328x328, 393x250, 648x250, 802x250 10 business days KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover KBB | Homepage Takeover | Own/Sell SLP | Exclusive | Native Sponsored Content Module (802×250 + 648×250 + 393×250 + 328×328) Sponsorship None None Yes
Native Sponsored Content Module Owners Secondary Landing Page Unassigned, reach out to Ad Product Team Upper Funnel Used Desktop, Tablet, Mobile, Cross-devices National Owners Homepage, Own/Sell Section Landing Page None Half-month, 1st-15th or 16th to month-end, 1 week minimum Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional 328x328, 393x250, 648x250, 802x250 10 business days KBB | Packages | Pre-Defined | Sponsorship | Homepage Takeover KBB | Homepage Takeover | Own/Sell SLP | Exclusive | Native Sponsored Content Module (802×250 + 648×250 + 393×250 + 328×328) Sponsorship None None Yes
Trade-Up to a New Car (TUNC) Doug Freeman Lower Funnel Owners Desktop, Tablet, Mobile, Cross-devices National/Tier 1 Owners model detail pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck 1 month Retention exclusive: 100% impressions, Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional Custom N/A 10 business days KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Segment | Subsegment
KBB | Retention – Exclusive | Tier 1 | Model | Owners Trade-Up (1×1),
KBB | Subsegment | Own/Sell | Standard | Owners Trade-Up/TUNC (1×1,2020 TUNC Argo – Native),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Owners Trade-Up/TUNC (1×1,2020 TUNC Argo – Native),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Owners Trade-Up (1×1)
Standard Option: sold within the retention package None Yes
Pre-roll Video by Segment/by Run-of Segment Video Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New, New-touch Desktop, Tablet, Mobile, Cross-devices National/Tier 1 New Car Make, New Car model detail pages, excluding vehicle Cars for Sale inventory listings;, New Car Segment Shoppers, Owners make, Owners model detail pages, Used car segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck 3 month minimum Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days KBB | Other | Video | Subsegment | Pre-roll (10×10),
KBB | Other | Video | Run Of | Pre-roll (10×10)
Standard, Standard 6 None Tier 1 only No
Programmatic Open Auction Real-Time Bidding Libby Smiley Lower Funnel, Upper Funnel Used, New, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Near-Endemic, Auto-Related, COX Automotive Run of All Platforms None Flexible Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 300x250, 728x90 N/A Real time Standard 12 None None No
Programmatic Open Auction Real-Time Bidding Libby Smiley Lower Funnel, Upper Funnel Used, New, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Near-Endemic, Auto-Related, COX Automotive Run of All Platforms None Flexible Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 300x250, 728x90 N/A Real time Standard 12 None None No
Programmatic Preferred Deal Libby Smiley Lower Funnel Used, New, Owners Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Near-Endemic, Auto-Related, COX Automotive All available pages None Any Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x250, 728x90 N/A Reservation Standard None None No
Promoted Content Package Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel, Lower Funnel, Offsite Homepage, New, Used, Owners, Certified Desktop, Tablet, Mobile, Cross-devices National/Tier 1 Content Landing Pages, Homepage, Offsite None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 300x250, 300x50, 728x90, 970x250, 120x240, 970x90, 1x1, 300x600 N/A 10 business days KBB | Packages | Pre-Defined | Audience | Promoted Content KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Billboard (970×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Headband (970×90),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mrec 1 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Upper Funnel | Own The Search | Featured Search Header (1×1),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Upper Funnel | Own The Search | Popular Search Native Banner (1×1),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Billboard (970×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | HPA/Filmstrip (300×600),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Headband (970×90),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Mrec 1 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Dealer Showcase Mrec 3 (300×250)
Sponsorship None None Yes
Quick Links New Car Quick Links, Used Car Quick Links Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel New, Homepage, Car Values, Classifieds Desktop, Tablet, Mobile, Cross-devices National/Tier 1 Car Values Homepage, Cars for Sale search entry page, Homepage None 1 month Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional 140x16, 190x16 N/A 10 business days KBB | Packages | Pre-Defined | Segment | Subsegment KBB | Subsegment | Interior Pages | Standard | Quicklinks | Make (140×16),
KBB | Subsegment | Interior Pages | Standard | Quicklinks | Model (190×16),
KBB | Upper Funnel | Classifieds | Quicklinks | Make (140×16),
KBB | Upper Funnel | Classifieds | Quicklinks | Model (190×16),
KBB | Segment | Subsegment | Quicklinks | Make – 140×16,
KBB | Segment | Subsegment | Quicklinks | Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | New – Make – 140×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | New – Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Used – Make – 140×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Used – Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Upgrade – Quick Links + Audience | Car Reviews – Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Upgrade – Quick Links + Audience | New – Model – 190×16,
KBB | Upper Funnel | New Car | Quicklinks | Make (140×16),
KBB | Upper Funnel | New Car | Quicklinks | Model (190×16),
KBB | Upper Funnel | Used Car | Quicklinks | Make (140×16),
KBB | Upper Funnel | Used Car | Quicklinks | Model (190×16),
CAMG | Audience | AXO | Gamut | OTT
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Upgrade – Quick Links + Audience | Car Reviews – Model – 190×16,
KBB | Upper Funnel | UF Sponsorships | Quicklinks | Upgrade – Quick Links + Audience | New – Model – 190×16
Sponsorship None Tier 1 No
Research Sponsorship Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel Used, Owners Desktop, Tablet, Mobile National/Tier 1 Owners Homepage, Car reviews & news None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 300x250, 1x1, 360x171 N/A 5 business days KBB | Packages | Pre-Defined | Sponsorship | Research Sponsorship KBB | Research Sponsorship | Own and Research SLPs | Exclusive | Desktop/Mobile | Mrec (300×250),
KBB | Research Sponsorship | Own and Research SLPs | Exclusive | Desktop/Tablet | SLP Hero (1×1),
KBB | Research Sponsorship | Own and Research SLPs | Exclusive | Mobile | SLP Hero (360×171, Argo SLP Hero Format)
Standard All possible options are available None Yes
Retention Package Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel New, Used, Owners Desktop, Tablet, Mobile National, Regional Segment pages None 1 month Standard, Non-exclusive: less than 100% of available impressions, Sponsorship, Exclusive: 100% of impressions National Third Party 1x1, 300x250, 472x250, 300x50, 10x10, 120x240, 728x90 300x600, 300x250, 970x250, 728x90, 970x90 5 business days KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | Retention | Standard | T1 + T2
KBB | Retention | All Intents Mobile | Standard | Make | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T1 Exclusive | Make | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T1 Exclusive | Model | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T2 Exclusive | Make | Mrec + MMA (300×250 + 300×50),
KBB | Retention | All Intents Mobile | T2 Exclusive | Model | Mrec + MMA (300×250 + 300×50),
KBB | Retention | New Car | Block List | Make + Model | Showcase Block (300×250),
KBB | Retention | New Car | Block List | Video | Pre-roll Block (10×10),
KBB | Retention | New Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T1 Exclusive | Make | Desktop | Mrec 1 (300×250),
KBB | Retention | New Car | T1 Exclusive | Make | FCT (120×240),
KBB | Retention | New Car | T1 Exclusive | Make | Leaderboard (728×90),
KBB | Retention | New Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T1 Exclusive | Model | Desktop | Mrec 1 (300×250),
KBB | Retention | New Car | T1 Exclusive | Model | FCT (120×240),
KBB | Retention | New Car | T1 Exclusive | Model | Leaderboard (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T2 Exclusive | Make | Desktop | Mrec 1 (300×250),
KBB | Retention | New Car | T2 Exclusive | Make | FCT (120×240),
KBB | Retention | New Car | T2 Exclusive | Make | Leaderboard (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | New Car | T2 Exclusive | Model | Desktop | Mrec 1 (300×250),
KBB | Retention | New Car | T2 Exclusive | Model | FCT (120×240),
KBB | Retention | New Car | T2 Exclusive | Model | Leaderboard (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Desktop | Mrec 1 (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | FCT (120×240),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Leaderboard (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Owners Trade-Up/TUNC (1×1,2020 TUNC Argo – Native),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Suggested Vehicles/SYNC (1×1,2020 SYNC Argo – Native),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Desktop | Mrec 1 (300×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Owners Trade-Up (1×1),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Suggested Vehicles/SYNC (1×1),
KBB | Retention | Used Car | T1 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | Used Car | T1 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | Snowfall Interscroller | Exclusive | Model | Mobile | MMA (300×50),
KBB | Retention | Used Car | T2 Exclusive | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention | Used Car | T2 Exclusive | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Path Page Mobile (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Path Pages (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Pricing Page (300×330),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Pricing Page (300×600),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Retention – Standard | Tier 1 | Model | Toolbar *SIZE*,
KBB | Retention – Standard | Tier 1 | Make + Model | Toolbar *SIZE*
KBB | Retention | New Car | T1 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention | New Car | T1 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Headband (970×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention | New Car | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T2 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention | New Car | T2 Exclusive | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard (970×250),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Headband (970×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention | New Car | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Headband (970×90),
KBB | Retention | New Car | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Headband (970×90),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Billboard (970×250),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Billboard Companion (728×90),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Headband (970×90),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T1 Exclusive | Make | Upgrade | Headband Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Billboard Companion (728×90),
KBB | Retention | New Car | T2 Exclusive | Make | Upgrade | Headband Companion (728×90)
Sponsorship, Standard Dependent on ad product None Yes
Retention/Conquest Package - 2020 Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used, New, Owners Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2 New Car Segment Shoppers, Owners model detail pages None 1 month Sponsorship, Exclusive: 100% of impressions, Standard, Non-exclusive: less than 100% of available impressions National Third Party 120x240, 300x250, 300x50, 728x90, 472x250 300x600, 300x250, 970x90, 728x90 5 business days KBB | Packages | Pre-Defined | Retention/Conquest | Standard | T1 + T2 KBB | Retention/Conquest | New Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | New Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention/Conquest | New Car | Standard | Make | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | New Car | Standard | Make | FCT (120×240),
KBB | Retention/Conquest | New Car | Standard | Make | Leaderboard (728×90),
KBB | Retention/Conquest | New Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | New Car | Standard | Model | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | New Car | Standard | Model | FCT (120×240),
KBB | Retention/Conquest | New Car | Standard | Model | Leaderboard (728×90),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | FCT (120×240),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Leaderboard (728×90),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband (970×90),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband Companion (728×90),
KBB | Retention/Conquest | Used Car | Standard | Make | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention/Conquest | Used Car | Standard | Make | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Make | FCT (120×240),
KBB | Retention/Conquest | Used Car | Standard | Make | Leaderboard (728×90),
KBB | Retention/Conquest | Used Car | Standard | Model | Decision Driver Mrec 2 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Model | Desktop | Mrec 1 (300×250),
KBB | Retention/Conquest | Used Car | Standard | Model | FCT (120×240),
KBB | Retention/Conquest | Used Car | Standard | Model | Leaderboard (728×90)
KBB | Retention/Conquest | New Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention/Conquest | New Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention/Conquest | New Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention/Conquest | New Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband (970×90),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Upgrade | Headband Companion (728×90),
KBB | Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention/Conquest | Used Car | Standard | Make | Desktop Upgrade | HPA/Filmstrip Companion (300×250),
KBB | Retention/Conquest | Used Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip (300×600),
KBB | Retention/Conquest | Used Car | Standard | Model | Desktop Upgrade | HPA/Filmstrip Companion (300×250)
Standard None None No
Run Of ROS Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related All available pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Third Party 300x250, 728x90, 300x50, 120x240, 320x50, 10x10 N/A 5 business days KBB | Packages | Pre-Defined | Audience | RO KBB | Audience | Onsite | Standard | RO | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite | Standard | RO | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite | Standard | RO | Desktop | Mrec (300×250),
KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50),
KBB | Run Of | ROS – Premium | Desktop | *SIZE*,
KBB | Run Of | ROS – Premium | Mobile | *SIZE*,
KBB | Run Of | ROS – Price | Desktop | *SIZE*,
KBB | Run Of | ROS – Price | Mobile | *SIZE*,
KBB | Other | Video | Run Of | Pre-roll (10×10)
Standard None Tier 1 No
Section Sponsorships SLP Sponsorships Unassigned, reach out to Ad Product Team Upper Funnel Used, New, Owners Desktop, Tablet, Mobile National Used Car Homepage, New Car Homepage, Owners Homepage, Car Values Homepage None Weekly (Wed-Tue): New Car Shoppers, Owners, and Car Values, 1 month: Used Car Sponsorship, Exclusive: 100% of impressions National Third Party 300x250, 728x90, 300x50 970x250 5 business days KBB | Upper Funnel | UF Sponsorships | CPO – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | CPO – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Car Values – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Car Values – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Class – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Class – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | New – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | New – Mrec (300×250),
KBB | Upper Funnel | UF Sponsorships | Own – Leaderboard (728×90),
KBB | Upper Funnel | UF Sponsorships | Own – Mrec (300×250),
KBB | Upper Funnel | Classifieds | SEP | Leaderboard (728×90),
KBB | Upper Funnel | Classifieds | SEP | Mrec + MMA (300×250 + 300×50)
KBB | Retention – Exclusive | Tier 1 | Model | Upgrade – Billboard | Billboard (970×250) Sponsorship None Tier 1 No
Section Spotlights Unassigned, reach out to Ad Product Team Upper Funnel New Desktop, Tablet National Car Values Homepage, New Car Homepage, Applicable Category Pages, Rotation across new car content such as news, car-buying resources, and tools None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 300x100, KBB.com-produced Agency-supplied vehicle image and copy 10 business days KBB | Packages | Pre-Defined | Segment | Subsegment KBB | Segment | Subsegment | Spotlight (300×100),
KBB | Subsegment | Interior Pages | Standard | Spotlight (300×100)
Sponsorship None Tier 1 No
Shoppers Sponsorship Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel New, Used, Certified, Car Values Desktop, Tablet, Mobile National/Tier 1 New car section pages, Car Values Homepage, Shoppers Homepage (used car intent), Certified Pre-Owned (CPO) None 1 week (Wed-Tue) Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 1x1, 300x250, 360x171, 300x50, 728x90 N/A 10 business days KBB | Packages | Pre-Defined | Sponsorship | Shoppers Sponsorship KBB | Shoppers Sponsorship | Shoppers SLPs | Exclusive | Desktop/Tablet | SLP Hero (1×1),
KBB | Shoppers Sponsorship | Shoppers SLPs | Exclusive | Mobile | SLP Hero (360×171, Argo SLP Hero Format),
KBB |Shoppers Sponsorship | Shoppers SLPs | Exclusive | Desktop/Mobile | Mrec (300×250),
KBB | Shoppers Sponsorship | Shoppers SLPs | Exclusive | Leaderboard (728×90) (Hero 1×1 Proxy),
KBB |Shoppers Sponsorship | Shoppers SLPs | Exclusive | Mrec + MMA (300×250 + 300×50)
Sponsorship Dependent on ad product None Yes
Shopping Tools Module Cross-Platform Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used, New, Owners Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2 New Car model detail pages, excluding vehicle Cars for Sale inventory listings;, Owners model detail pages None 3 month minimum Retention exclusive: 100% impressions, Standard, Non-exclusive: less than 100% of available impressions National, DMA Site-served, agency tracking tags optional Custom N/A 10 business days; creative revisions 1x/qtr KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Segment | Subsegment,
KBB | Packages | Pre-Defined | Retention/Conquest | Standard | T1 + T2
KBB | CPO Retention | Used Car | T1 Exclusive | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | CPO Retention | Used Car | T2 Exclusive | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | CPO Retention/Conquest | Used Car | Standard | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Custom | Subsegment | New Car | Standard | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Custom | Subsegment | Own/Sell | Standard | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Custom | Subsegment | Used Car | Standard | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Other | Custom Compare | Landing Page | Exclusive | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Retention | New Car | T1 Exclusive | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Retention | New Car | T2 Exclusive | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Retention | Own/Sell | T1 Exclusive | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Retention | Own/Sell | T2 Exclusive | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Retention/Conquest | New Car | Standard | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Retention/Conquest | Own/Sell | Standard | Model | STM (472×250,2020 STM – Retention Argo – Native),
KBB | Subsegment | Interior Pages | Standard | STM (472×250,2020 STM – Retention Argo – Native)
Standard None None No
Similar Vehicles: Shop for Your Next Car (SYNC) Doug Freeman Lower Funnel Used Desktop, Tablet, Mobile, Cross-devices National Segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional 1x1 N/A 10 business days KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Retention | Exclusive | T2,
KBB | Packages | Pre-Defined | Retention | Standard | T1 + T2,
KBB | Packages | Pre-Defined | Segment | Subsegment
KBB | Retention | Own/Sell | T1 Exclusive | Model | Suggested Vehicles/SYNC (1×1,2020 SYNC Argo – Native),
KBB | Subsegment | Own/Sell | Standard | Suggested Vehicles/SYNC (1×1,2020 SYNC Argo – Native),
KBB | Segment | Subsegment | Similar Vehicle,
KBB | Retention – Exclusive | Tier 1 | Model | UCO Suggested Vehicle (1×1),
KBB | Segment | Subsegment | UCO Suggested Vehicle (1×1),
KBB | Retention | Own/Sell | T2 Exclusive | Model | Suggested Vehicles/SYNC (1×1),
KBB | Subsegment | Interior Pages | Standard | Suggested Vehicles/SYNC (1×1)
Standard None None N/A
Smart Ads Template Ad Content API, Ad API Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Offsite, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2 All available pages None Dependent on ad product Dependent on ad product National, DMA Site-served, agency tracking tags optional 300x250, 300x600, 472x250, 540x250, 728x90, 970x250 (collapsed sizes 970x66 or 970x90), 844x300 N/A 25 business days CAMG | Audience | AXO | Cuecard KBB | Run Of | ROS – Premium | Desktop | *SIZE*,
KBB | Run Of | ROS – Premium | Mobile | *SIZE*,
KBB | Run Of | ROS – Price | Desktop | *SIZE*,
KBB | Run Of | ROS – Price | Mobile | *SIZE*
Standard None None No
Smartphone Interscroller Mobile Snowfall Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used, New, New-touch, Owners Mobile National/Tier 1 Segment pages Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional 828x1472 (retina) 10 business days KBB | Packages | Pre-Defined | Segment | Subsegment KBB | Subsegment | Interior Pages | Standard | Interscroller (300×50),
KBB | Retention | Snowfall Interscroller | Exclusive | Model | Mobile | MMA (300×50),
KBB | Retention – Exclusive | Snowfall Interscroller | Model | Mobile (300×50),
KBB | Segment | Subsegment | Interscroller (300×50)
Standard 6 None None Yes
Sub-segment Targeting Unassigned, reach out to Ad Product Team Lower Funnel New, Used, Owners Desktop, Tablet, Mobile National Segment pages Mid to Full-size SUV/CUV/Minivan/Van, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Entry Luxury Cars, Luxury cars (Midsize and high-end), Truck, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Luxury SUV/CUV, Hybrid/Electric/Diesel 1 month Less than 100% of segment searches National Third Party 300x100, 728x90, 300x250 1x1, 300x250, 300x600, 540x250, 300x50, 10x10, 472x250, 140x16, 190x16, 120x240 10 business days KBB | Packages | Pre-Defined | Segment | Subsegment KBB | Subsegment | Interior Pages | Standard | Leaderboard (728×90),
KBB | Subsegment | Interior Pages | Standard | Mrec (300×250),
KBB | Subsegment | Interior Pages | Standard | Spotlight (300×100)
KBB | Subsegment | Interior Pages | Standard | Suggested Vehicles/SYNC (1×1),
KBB | Subsegment | Own/Sell | Standard | Suggested Vehicles/SYNC (1×1,2020 SYNC Argo – Native),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Path Pages (300×250),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Path Pages (300×250),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×330),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×330),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×600),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×600),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Subsegment | Own/Sell | Standard | Owners Trade-Up/TUNC (1×1,2020 TUNC Argo – Native),
KBB | Subsegment | Interior Pages | Standard | CPO Listings Module (1×1),
KBB | Subsegment | Interior Pages | Standard | CPO Awareness (540×250, 1×1),
KBB | Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250),
KBB | Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250),
KBB | Subsegment | Interior Pages | Standard | Interscroller (300×50),
KBB | Subsegment | Interior Pages | Standard | Mobile | Mrec + MMA (300×250 + 300×50),
KBB | Subsegment | Video | Standard | Pre-roll (10×10),
KBB | Subsegment | Interior Pages | Standard | Quicklinks | Make (140×16),
KBB | Subsegment | Interior Pages | Standard | Quicklinks | Model (190×16),
KBB | Subsegment | Interior Pages | Standard | FCT (120×240)
Standard None None Yes
Toolbar Upper Funnel/Lower Funnel Toolbar UF, Toolbar LF Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, New, Classifieds, Motorcycle, Other, Ecommerce Desktop National Segment pages, Make targeted pages, Model vehicle detail pages (VDPs) Entry Luxury Cars, Hybrid/Electric/Diesel, Luxury cars (Midsize and high-end), Luxury SUV/CUV, Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible), Mid to Full-size SUV/CUV/Minivan/Van, Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.), Small SUV/CUV, Truck, Van/Minivan 1 month, 1 month minimum Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x50 10 business days KBB | Audience | Onsite – Premium | Toolbar *SIZE*,
KBB | Conquest | Tier 1 | Make | Toolbar *SIZE*,
KBB | Conquest | Tier 1 | Make + Model | Toolbar *SIZE*,
KBB | Conquest | Tier 1 | Model | Toolbar *SIZE*,
KBB | Segment | Subsegment | Toolbar *SIZE*,
KBB | Audience | Onsite – Promoted Content | Editorial | Toolbar *SIZE*,
KBB | Audience | Onsite – Promoted Content | YMMT | Toolbar *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Make + Model | Toolbar *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Model | Toolbar *SIZE*,
KBB | Retention – Exclusive | Tier 1 | Make | Toolbar *SIZE*,
KBB | Retention – Standard | Tier 1 | Make + Model | Toolbar *SIZE*,
KBB | Retention – Standard | Tier 1 | Make | Toolbar *SIZE*,
KBB | Retention – Standard | Tier 1 | Model | Toolbar *SIZE*,
KBB | Upper Funnel | Market Awareness | UF Toolbar *SIZE*
Standard None Tier 1 Yes
Trade-In Evaluator Trade Evaluator, Swap My Ride, Owners Trade-In Evaluator Doug Freeman Lower Funnel Owners Desktop, Tablet, Mobile, Cross-devices National/Tier 1 Owners model detail pages None 3 month minimum Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional, Third Party 300x250, 300x330, 300x600 N/A 15 business days KBB | Packages | Pre-Defined | Retention | Exclusive | T1,
KBB | Packages | Pre-Defined | Segment | Subsegment,
KBB | Packages | Pre-Defined | Retention/Conquest | Standard | T1 + T2
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page (300×330),
KBB | Segment | Subsegment | Trade Evaluator | Pricing Page (300×330),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page (300×330),
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Path Pages (300×250),
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Path Pages Mobile (300×250),
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Path Pages (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Path Pages Mobile (300×250),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Segment | Subsegment | Trade Evaluator | Path Pages (300×250),
KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page (300×600),
KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page (300×600),
KBB | Segment | Subsegment | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Segment | Subsegment | Upgrade – Trade Evaluator | Pricing Page (300×600),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×330),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Path Page Mobile (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Path Pages (300×250),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Pricing Page (300×330),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Pricing Page (300×600),
KBB | Retention | Own/Sell | T1 Exclusive | Model | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Trade Evaluator | Path Pages (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Trade Evaluator | Path Pages Mobile (300×250),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Trade Evaluator | Pricing Page (300×330),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Trade Evaluator | Pricing Page (300×600),
KBB | Retention/Conquest | Own/Sell | Standard | Model | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Path Pages (300×250),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Path Pages (300×250),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×330),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×600),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×600),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page Mobile (300×250),
KBB | Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page Mobile (300×250)
Sponsorship No bundling requirements but can bundle in LB and STM (all MYs or last 8 MYs) None No