Audience Extension Display

Connect with auto shoppers making your messaging relevant based on location, onsite behaviors, and interests.

How It Works

Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

  • Intenders
  • Make & Model
  • Trade-In
  • Competitors
  • Can filter by new, used, and Certified Pre-Owned (CPO) shoppers

Cox Auto audience can also be combined with Facebook targets to include:

DemographicsAge, gender and spoken language

LocationWhere the user lives or current location

ConnectionsUsers who like certain pages and their friends

BehaviorsFind customers based on the things they do on and offline

InterestsChoose from hundreds of categories like movies, sports and shopping

The following sizes apply:

  • Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
  • Tablet: 160×600, 300×250, 728×90
  • Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50

Details

Advertising Opportunity Auto-Related, Cox Automotive, Motorcycle, National, Regional, Tier 1
Audience Auto Shoppers (All Intents), In-Market Auto Shoppers (All Intents)
Ad Type Standard IAB, Standard Mobile MMA, Video
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives
Program Goals
Availability 2023

Adaptive Responsive Solution

Business Rules

Last updated: January 17, 2024
  Audience Extension
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Offsite
Supersection Offsite
Platform Cross-devices
Advertiser

Auto-Related

Certified

Local/Reseller/Tier 3

Motorcycle

National/Tier 1

Regional/Tier 2

Pages

Offsite

Segments Audience Intenders Offsite (multiple options)
Duration Any
Ad Type
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 728x1024
  • 160x600
  • 300x600
  • 320x480
  • 320x420
  • 480x320
  • 320x50
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • CAMG | CAMP | AXO | Clicks-CPC
  • CAMG | CAMP | AXO | Completion Rate
  • CAMG | CAMP | AXO | Conversions-CPA
  • CAMG | CAMP | AXO | Impression Delivery-CPM
  • CAMG | CAMP | AXO | Video Views-CPV
  • CAMG | Non-CAMP | AXO | Clicks-CPC
  • CAMG | Non-CAMP | AXO | Completion Rate
  • CAMG | Non-CAMP | AXO | Conversions-CPA
  • CAMG | Non-CAMP | AXO | Impression Delivery-CPM
  • CAMG | Non-CAMP | AXO | Video Views-CPV
  • CAMG | CAMP | Promoted Content | Clicks-CPC
  • CAMG | CAMP | Promoted Content | Video Views-CPV
  • CAMG | CAMP | Promoted Content | Website Traffic-CPIV
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? N/A

Ad Specs

Last updated: January 17, 2024