Audience Extension Display

Connect with auto shoppers making your messaging relevant based on location, onsite behaviors, and interests.

How It Works

Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

  • Intenders
  • Make & Model
  • Trade-In
  • Competitors
  • Can filter by new, used, and Certified Pre-Owned (CPO) shoppers

Cox Auto audience can also be combined with Facebook targets to include:

DemographicsAge, gender and spoken language

LocationWhere the user lives or current location

ConnectionsUsers who like certain pages and their friends

BehaviorsFind customers based on the things they do on and offline

InterestsChoose from hundreds of categories like movies, sports and shopping

The following sizes apply:

  • Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
  • Tablet: 160×600, 300×250, 728×90
  • Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50

Details

Ad Size Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
Tablet: 160×600, 300×250, 728×90
Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)
Ad Serving Third Party
First Party
Advertising Opportunity Auto-Related, Cox Automotive, Motorcycle, National, Regional, Tier 1
Audience Auto Shoppers (All Intents), In-Market Auto Shoppers (All Intents)
Ad Type Standard IAB, Standard Mobile MMA, Video
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Extension
Program Goals Audience Extension, Awareness, Consideration
Availability 2021

Adaptive Responsive Solution

Business Rules

Last updated: April 15, 2021
  Audience Extension Video
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Offsite
Supersection Offsite
Platform Cross-devices
Advertiser

National/Tier 1

Regional/Tier 2

Local/Reseller/Tier 3

Certified

Motorcycle

Auto-Related

Pages

Offsite

Segments Audience Intenders Offsite (multiple options)
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 728x90
  • 728x1024
  • 160x600
  • 300x600
  • 320x480
  • 320x420
  • 480x320
  • 320x50
  • 16:9 aspect ratio, 15-30 secs, MP4 preferred
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • CAMG | Audience | AXO | Cuecard
  • CAMG | Audience | AXO | Display
  • CAMG | Audience | AXO | Facebook
  • CAMG | Audience | AXO | Gamut | OTT
  • CAMG | Audience | AXO | Lightbox Display
  • CAMG | Audience | AXO | Lightbox Video
  • CAMG | Audience | AXO | LiveIntent
  • CAMG | Audience | AXO | Native Display
  • CAMG | Audience | AXO | Native Video
  • CAMG | Audience | AXO | Panorama
  • CAMG | Audience | AXO | Pre-Roll Video
  • CAMG | Audience | AXO | Promoted Content
  • CAMG | Audience | AXO | YouTube Bumper Ad
  • CAMG | Audience | AXO | YouTube Discovery Ad
  • CAMG | Audience | AXO | YouTube In-Stream Video
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? N/A

Ad Specs

Last updated: April 15, 2021

Asset Inclusions

Last updated: April 15, 2021