Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go – on KBB
Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience Targeting is available in IAB universal ad sizes at this time.
Impressions are non-guaranteed, subject to price competition
| Advertising Opportunity | Auto-Related, Local Reseller, Motorcycle, National, Regional, Tier 1 |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Cars For Sale, Competitors Shoppers, CPO Considerers, CPO Shoppers, In-Market Auto Shoppers, In-market Auto Shoppers - New Car, In-Market Auto Shoppers - New Car-Used Car-Owners(LF), Mobile Shoppers, Motocycle Segment Shoppers, Motorcycle Shoppers, New Car And CPO Considerers, New Car Auto Shoppers, Used Car Auto Shoppers |
| Ad Type | Display, Standard IAB, Standard Mobile MMA |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Audience Targeting, Awareness, Conquest, Consideration, Lower-Funnel Activities |
| Program Goals | Audience Targeting, BT, Retargeting, Segment |
| Availability | 2023 |
Adaptive Responsive Solution
Reference individual ad product rules for these ad slots:
2020 Audience Targeting/Personalized Shopper Profiles & Run of Business Rules Details
| Audience Targeting Desktop/Tablet IAB, Mobile MMA | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
Used New Homepage New-touch Classifieds Motorcycle Other Ecommerce |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
Motorcycle Auto-Related |
| Pages |
All available pages |
| Segments | Custom segments available |
| Duration | 1 month |
| Ad Type |
|
| Geography |
National DMA |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | Tier 1 |
| Collapse When Unsold? | Yes |
