The CPO Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.
When listings are available, the CPO Listings Module presents four models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.
If listings are not available, a native, custom creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.
| Advertising Opportunity | Certified, Cox Automotive, National |
| Audience | Auto Shoppers (All Intents), CPO Shoppers |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Broad Reach, Conquest, Consideration |
| Program Goals | Custom, High-Impact, In-Market Reach, In-Market Shoppers |
| Availability | 2023 |
| CPO Listings Module | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel |
| Supersection |
Used |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 Certified |
| Pages |
Used Car Path Pages New/Used Year Make Model Trim Page (YMMT) |
| Segments | None |
| Duration | Any |
| Ad Type |
Native (Non-IAB) |
| Geography |
National DMA |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | Tier 1 |
| Collapse When Unsold? | No |
