CPO Listings Module

How It Works

The Certified Pre-Owned (CPO) Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.

When listings are available, the Certified Pre-Owned Listings Module presents five models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.

If listings are not available, different creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.

Details

Ad Size fluid (1x1)
Ad Serving site served
Advertising Opportunity Certified, Cox Automotive, National
Audience Auto Shoppers (All Intents), CPO Shoppers
Ad Type Custom
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, Conquest, Consideration
Program Goals Custom, High-Impact, In-Market Reach, In-Market Shoppers
Availability 2022, 2021

Business Rules

Last updated: July 9, 2021

Ad size: fluid

  CPO Listings Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection Used
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Certified

Pages

Used Car Make

Used Car Model (YMMT)

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 1x1
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No

Asset Inclusions

Last updated: July 9, 2021