The CPO Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.
When listings are available, the CPO Listings Module presents four models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.
If listings are not available, a native, custom creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.
|Ad Serving||Site served|
|Advertising Opportunity||Certified, Cox Automotive, National|
|Audience||Auto Shoppers (All Intents), CPO Shoppers|
|Platform||Cross-devices, Desktop, includes Tablet, Mobile, Tablet|
|Marketing Objectives||Awareness, Broad Reach, Conquest, Consideration|
|Program Goals||Custom, High-Impact, In-Market Reach, In-Market Shoppers|
|CPO Listings Module|
|Also Known As|
|Primary Ad Product Point of Contact||Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com|
Used Car Path Pages
New/Used Year, Make, Model Trim Page (YMMT)
The following sizes apply:
5 business days
|Option to Serve 3rd Party||No|
|Ad Book Product Name||
|Block List Applies?||No|
|Advertiser Priority Order||Tier 1|
|Collapse When Unsold?||No|