CPO Listings Module

How It Works

The CPO Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.

When listings are available, the CPO Listings Module presents four models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.

If listings are not available, a native, custom creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.

Details

Ad Size Custom
Ad Serving Site served
Advertising Opportunity Certified, Cox Automotive, National
Audience Auto Shoppers (All Intents), CPO Shoppers
Ad Type Custom
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, Conquest, Consideration
Program Goals Custom, High-Impact, In-Market Reach, In-Market Shoppers
Availability 2023, 2022

Business Rules

Last updated: July 22, 2022
  CPO Listings Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection Used
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Certified

Pages

Used Vehicle Detail Pages

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
DMA
Ad Serving
Ad Size

The following sizes apply:

  • Custom
Lead Time 5 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (CPO Listings Module)
  • KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make+Model | Native (CPO Listings Module)
  • KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make+Model | Native (CPO Listings Module)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No

Ad Specs

Last updated: July 22, 2022

Asset Inclusions

Last updated: July 22, 2022