Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors
People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Custom, Display |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Audience Targeting, Consideration |
| Program Goals | Blunt The Competition, Brand Awareness, Brand-Safe Content |
| Availability | 2023 |
Data cookies are collected from all KBB.com pages visited by consumer
Data segments to be negotiated with Customer. Standard Segments include: Auto Intender, Body Style, Make, Model, Body Style by Intent, Make by Intent, Model by Intent, Motorcycle. Custom Segments also available.
| National: Direct Share | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
Used New Homepage New-touch Classifieds Motorcycle Other Ecommerce |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser |
National/Tier 1 |
| Pages |
All available pages |
| Segments |
|
| Duration | Annual |
| Ad Type | |
| Geography |
National |
| Ad Serving |
N/A |
| Ad Size |
The following sizes apply:
|
| Lead Time |
1 month |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | Tier 1 |
| Collapse When Unsold? | Yes |
