Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors
People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com
|Auto-Related, Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Regional
|Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
|Cross-devices, Desktop, Mobile, Tablet
|Audience Targeting, Consideration
|Blunt The Competition, Brand Awareness, Brand-Safe Content
Data cookies are collected from all KBB.com pages visited by consumer
Data segments to be negotiated with Customer. Standard Segments include: Auto Intender, Body Style, Make, Model, Body Style by Intent, Make by Intent, Model by Intent, Motorcycle. Custom Segments also available.
|National: Direct Share
|Also Known As
|Primary Ad Product Point of Contact
|Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
All available pages
The following sizes apply:
|Option to Serve 3rd Party
|Ad Book Product Name
|Block List Applies?
|Advertiser Priority Order
|Collapse When Unsold?