Convert your model’s consideration into shopping and grow interest in your model from competitors
A customizable creative with dynamic elements designed for upper funnel tactics, the Shopping Tools Module (STM) is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its look and feel. This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
| Advertising Opportunity | Certified, Cox Automotive, National, Regional, Tier 1 |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Shoppers, Owners |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Broad Reach, Conquest, Consideration, Conversion, Retention |
| Program Goals | Blunt The Competition, Compare, Integrated, Lower-Funnel, Native |
| Availability | 2023 |
| Shopping Tools Module | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
Used New Owners Shoppers |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser |
Certified National/Tier 1 Regional/Tier 2 |
| Pages |
All available pages |
| Segments | None |
| Duration | Any |
| Ad Type | |
| Geography |
National DMA |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | Yes |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
