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Dynamic Creative - Shopping Tools Module

Convert your model’s consideration into shopping and grow interest in your model from competitors

How It Works

A customizable creative with dynamic elements designed for upper funnel tactics, the Shopping Tools Module (STM) is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its look and feel. This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

Business Rules

Last updated: February 8, 2023
  Shopping Tools Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Upper Funnel
Lower Funnel
Supersection Used
Platform Desktop


National/Tier 1

Regional/Tier 2


All available pages

Segments None
Duration Any
Ad Type
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
Lead Time 5 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: February 8, 2023