A customizable native creative with dynamic elements that compares the sponsored model to the user’s searched competitor vehicle on KBB.com pages and only displays the sponsored model’s winning data points*: KBB Expert Rating, Horsepower, Fuel Economy/Electric Range, or Towing/Payload Capacity. *Based on comparison outcomes.
| Advertising Opportunity | National, Regional |
| Audience | Auto Shoppers (All Intents) |
| Ad Type | |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Audience Targeting, Consideration |
| Program Goals | |
| Availability | 2023 |
