A customizable native creative with dynamic elements that compares the sponsored model to the user’s searched competitor vehicle on KBB.com pages and only displays the sponsored model’s winning data points*: KBB Expert Rating, Horsepower, Fuel Economy/Electric Range, or Towing/Payload Capacity. *Based on comparison outcomes.
|Advertising Opportunity||National, Regional|
|Audience||Auto Shoppers (All Intents)|
|Platform||Cross-devices, Desktop, Mobile, Tablet|
|Marketing Objectives||Audience Targeting, Consideration|