Home > Advertising Opportunities > Dynamic Creative – Smart Compare

Dynamic Creative – Smart Compare

How It Works

A customizable native creative with dynamic elements that compares the sponsored model to the user’s searched competitor vehicle on KBB.com pages and only displays the sponsored model’s winning data points*: KBB Expert Rating, Horsepower, Fuel Economy/Electric Range, or Towing/Payload Capacity. *Based on comparison outcomes.


Advertising Opportunity National, Regional
Audience Auto Shoppers (All Intents)
Ad Type
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Audience Targeting, Consideration
Program Goals
Availability 2023

Business Rules

Last updated: February 8, 2023