| Advertising Opportunity | Auto-Related, Certified, Local Reseller, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Custom, Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Editorial Content, Lower-Funnel Activities, New Model Awareness, New Model Consideration |
| Program Goals | Awareness, Brand Awareness |
| Availability | 2023 |
| Headband | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
New Used Owners |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified |
| Pages |
All available pages |
| Segments | None |
| Duration | Any |
| Ad Type |
IAB (300x250) |
| Geography |
National |
| Ad Serving |
Third Party Site-served agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | Yes |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
