Business Rules
Last updated: February 8, 2023
| |
Latest Offers |
| Also Known As |
|
| Primary Ad Product Point of Contact |
Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel
Upper Funnel
|
| Supersection |
Shoppers
|
| Platform |
Desktop
Tablet
Mobile
|
| Advertiser |
Certified Local/Reseller/Tier 3 National/Tier 1 Regional/Tier 2 |
| Pages |
All available pages |
| Segments |
None |
| Duration |
Any |
| Ad Type |
|
| Geography |
National
DMA
|
| Ad Serving |
Third Party
|
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days
|
| Option to Serve 3rd Party |
Yes
|
| Ad Book Product Name |
- KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (728×90)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | IAB or Native (728×90)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | IAB or Native (728×90)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | IAB or Native (728×90)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | IAB or Native (728×90)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | IAB or Native (728×90)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | IAB or Native (728×90)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (728×90)
- KBB | CAMP | Display – Std 2023 | Audience | Custom | IAB or Native (300×250)
- KBB | CAMP | Display – Std 2023 | Audience | Custom | SRP | IAB or Native DLR (300×250)
- KBB | CAMP | Display – Std 2023 | Audience | Custom | IAB or Native (728×90)
- KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | IAB or Native (728×90+320×50) Locked
- KBB | CAMP | Display – T1 Retention 2023 | CPO | Make or Model | SRP | IAB or Native (728×90+320×50) Locked
- KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked
- KBB | CAMP | Display – T2 Retention 2023 | CPO | Make or Model | SRP | IAB or Native (728×90+320×50) Locked
- KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked
- KBB | CAMP | Display – T2 Retention 2023 | CPO | Model | VDP | IAB or Native (300×250)
- KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | VDP | IAB or Native (300×250)
- KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | IAB or Native (300×250)
- KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | IAB or Native (728×90)
- KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (300×250)
- KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (728×90)
- KBB | CAMP | Display – T2 Retention 2023 | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec1 | IAB or Native (300×250)
- KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec2 | IAB or Native (300×250)
- KBB | CAMP | Display – T2 Retention 2023 | New | Model | VDP | IAB or Native (300×250)
- KBB | CAMP | Display – T2 Retention 2023 | Owners | Model | IAB or Native (300×250)
- KBB | CAMP | Display – T2 Retention 2023 | Owners | Model | IAB or Native (728×90)
- KBB | CAMP | Display – T2 Retention 2023 | Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked
- KBB | CAMP | Display – T2 Retention 2023 | Used | Model | VDP | IAB or Native (300×250)
- KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250)
- KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250) Mob Companion
- KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90)
- KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (300×250)
- KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (300×250) Mob Companion
- KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (728×90)
|
| Ad Priority |
Standard
|
| Bundling Requirements |
|
| Block List Applies? |
No |
| Advertiser Priority Order |
None |
| Collapse When Unsold? |
No |
Ad Specs
Last updated: February 8, 2023
