The 728×90 Leaderboard is part of the IAB standard banner sizes. This ad size works extremely well across site networks and is a popular ad that commands high-visibility on desktops/tablets.
This ad unit is commonly placed above the fold. It is generally a strong performing ad size.
Many KBB ad programs include the Leaderboard.
| Advertising Opportunity | Auto-Related, Certified, Local Reseller, Motorcycle, National, Regional, Tier 1 |
| Audience | |
| Ad Type | Display, Standard IAB |
| Platform | Desktop, Tablet |
| Marketing Objectives | Audience Extension, Audience Targeting, Awareness, Broad Reach, Consideration, Frequency |
| Program Goals | Awareness, Lower-Funnel, Upper-Funnel |
| Availability |
| Listings Desktop Locked Leaderboard | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
New Used Certified Classifieds Owners |
| Platform |
Desktop Tablet |
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified COX Automotive |
| Pages |
All available pages |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
