“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Third Party serve or option to use a CAMP Template: Shopping Tools, Featured Deals, Schedule a Test Drive, Dynamic Incentives
Listings inclusions in addition to Listings Desktop Locked Leaderboard: Listings Mobile 320×50, 300×600 / 160×600 / 300×250 (collapses on mobile) & Desktop Superliner (728×200), or Mobile 300×250 in-line.
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Regional |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Standard IAB |
| Platform | Desktop, Tablet |
| Marketing Objectives | Awareness, Broad Reach |
| Program Goals | |
| Availability | 2023 |
| Listings Desktop Locked Leaderboard | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
New Used Certified Classifieds Owners |
| Platform |
Desktop Tablet |
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified COX Automotive |
| Pages |
All available pages |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
