The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com
| Advertising Opportunity | Cox Automotive, National |
| Audience | Auto Shoppers (All Intents) |
| Ad Type | Standard Mobile MMA |
| Platform | Mobile |
| Marketing Objectives | Awareness, Broad Reach, Conquest, Consideration, Conversion |
| Program Goals | Awareness, Blunt The Competition, Brand Awareness |
| Availability | 2023 |
| Native Locked Mobile - 300x100 | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel |
| Supersection | |
| Platform |
Mobile |
| Advertiser |
National/Tier 1 |
| Pages |
New Car Path Pages Owners Path Pages Used Car Path Pages |
| Segments | None |
| Duration | Any |
| Ad Type |
Native (Non-IAB) |
| Geography |
National DMA |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | Yes |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
