The Regional Text Link is available to Regional/T2 CAMP 360 clients. This is a regionally served text link that sits near the pricing meter.
The regional text link allows internal and external click-outs and it is also positioned adjacent to the price advisor.
| Advertising Opportunity | Cox Automotive, National, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Undecided Auto Shoppers, Undecided Shoppers |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Broad Reach, Conquest, Consideration |
| Program Goals | Awareness, Blunt The Competition, Brand Awareness |
| Availability | 2023 |
Adaptive Responsive Solution
| Regional Text Link | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel |
| Supersection |
Used New Owners |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser |
National/Tier 1 Regional/Tier 2 COX Automotive |
| Pages |
New/Used Year Make Model Trim Page (YMMT) |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Native (Non-IAB) |
| Geography |
National DMA |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
