Grows awareness/consideration among KBB.com’s quality in-market audience and drives cost-efficient KPIs
Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness
The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal
Clicks-through to OEM site
Impressions are non-guaranteed, subject to price competition
| Advertising Opportunity | Auto-Related |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale, Owners, Used Car Shoppers |
| Ad Type | Display, Rich Media, Standard IAB, Standard Mobile MMA |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Consideration |
| Program Goals | Broad Reach, Cost Efficiency, Frequency, Lower-Funnel, Segment, Upper-Funnel |
| Availability | 2023 |
