Convert your model’s consideration into shopping and grow interest in your model from competitors
This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.
Ad Serving:
| Advertising Opportunity | National, Regional |
| Audience | New Car Shoppers, Owners |
| Ad Type | Custom |
| Platform | Desktop, Mobile, Tablet |
| Marketing Objectives | Conquest, Consideration, Conversion, Retention |
| Program Goals | Blunt The Competition, Compare, Integrated, Lower-Funnel, Native |
| Availability | 2023 |
Adaptive Responsive Solution
| Shopping Tools Module | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
Used New Owners Shoppers |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser |
Certified National/Tier 1 Regional/Tier 2 |
| Pages |
All available pages |
| Segments | None |
| Duration | Any |
| Ad Type | |
| Geography |
National DMA |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | Yes |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
