Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position
Simplified Native serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP client is available. When CAMP client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
CAMP = Cox Automotive Marketing Partnership
| Ad Size | 1x1 |
| Ad Serving | Site-served, agency tracking tags optional |
| Advertising Opportunity | Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Tier 1 |
| Audience | In-Market Auto Shoppers - New Car-Used Car-Owners(LF), Owners, Owners (LF), Undecided Auto Shoppers (UF) |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | New Model Launch, Sales Event, Volume Model Support |
| Program Goals | Large Creative Canvas, Lower-Funnel, Rich Media, Segment, Upper-Funnel |
| Availability | 2022 |
Adaptive Responsive Solution
| Simplified Native - Featured Content | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
Homepage Used New Certified |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 Regional/Tier 2 Local/Reseller/Tier 3 Certified |
| Pages |
Homepage Year Make Model (YMM) Used Car Model (YMMT) |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Native (Non-IAB) |
| Geography |
National |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | Tier 1 |
| Collapse When Unsold? | Yes |
