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Simplified Native (previously Featured Content)

Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position

How It Works

Simplified Native serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP client is available. When CAMP client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

CAMP = Cox Automotive Marketing Partnership

Details

Ad Size 1x1
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Tier 1
Audience In-Market Auto Shoppers - New Car-Used Car-Owners(LF), Owners, Owners (LF), Undecided Auto Shoppers (UF)
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives New Model Launch, Sales Event, Volume Model Support
Program Goals Large Creative Canvas, Lower-Funnel, Rich Media, Segment, Upper-Funnel
Availability 2022, 2021

Adaptive Responsive Solution

Business Rules

Last updated: November 3, 2021
  SImplified Native (previously Featured Content)
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Upper Funnel
Lower Funnel
Supersection Homepage
Used
New
Certified
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Regional/Tier 2

Local/Reseller/Tier 3

Certified

Pages

Homepage

Year Make Model (YMM)

Used Car Model (YMMT)

Segments None
Duration 1 month
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 1x1
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | New | Model | Native (Simplified Template)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | Native (Simplified Template)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT | New | Model | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | Audience – BT | Behavioral – GAM | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Active Consideration – Model | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Competitive Consideration – Model | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | First Impression | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Owners – Defector | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Owners – Loyalty | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Owners – Make Model | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | SubCategory | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2022 | ROS | Native (Simplified Template)
  • KBB | CAMP | Display – Std | Audience – BT | Native (Simplified Template)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | Native (Simplified Template)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | Native (Simplified Template)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | Native (Simplified Template)
  • KBB | CAMP | Display – Std | RO Excluding NC | Native (Simplified Template)
  • KBB | CAMP | Display – Std | RO NC Content | Native (Simplified Template)
  • KBB | CAMP | Display – T1 Retention 2022 | New | Model | Native (Simplified Template)
  • KBB | CAMP | Display – T1 Retention 2022 | CPO+Used | Model | Native (Simplified Template)
  • KBB | CAMP | Display – T2 Retention 2022 | CPO+Used | Model | Native (Simplified Template)
  • KBB | CAMP | Display – T2 Retention 2022 | New | Model | Native (Simplified Template)
  • KBB | CAMP | Exception | Display – Excl T1 | New – Car Finder | Model | Native (Simplified Template)
  • KBB | NEND | Display – Std | Audience – BT | Native (Simplified Template)
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes

Asset Inclusions

Last updated: November 3, 2021