KBB Mobile puts your brand in the hands of millions of on-the-go in-market car shoppers.
Through our innovative suite of mobile ad products, your brand can target a rapidly growing, unique audience of car shoppers with timely, relevant, optimized messages – engaging buyers at their most critical decision points.
Options include run of mobile as well as refined category targeting.
Advertisers also have the opportunity to upgrade to the larger 300 x 250 Medium Rectangle (MREC) for even greater impact.
| Advertising Opportunity | National |
| Audience | Auto Shoppers (Unknown Intent) |
| Ad Type | Custom |
| Platform | Mobile |
| Marketing Objectives | Awareness, Broad Reach |
| Program Goals | Awareness, Brand Awareness |
| Availability | 2023 |
| Smartphone 300x50, 320x50, 300x250 | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel | |
| Supersection | |
| Platform |
Mobile |
| Advertiser |
National/Tier 1 |
| Pages |
Run of Mobile Applicable Category Pages |
| Segments | None |
| Duration | 1 month |
| Ad Type |
IAB (300x250) MMA (320x50) |
| Geography |
National |
| Ad Serving |
Third Party Site served |
| Ad Size | |
| Lead Time |
10 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements | |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
