The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.
| Advertising Opportunity | National |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Audience Targeting, Awareness, Broad Reach, Consideration, Conversion, High-Impact |
| Program Goals | Always-on, Blunt The Competition, Brand Awareness |
| Availability | 2023 |
Adaptive Responsive Solution
| SuperHero - Editor Review Quote | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Upper Funnel |
| Supersection |
New |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 |
| Pages |
Homepage Car Values Landing Page Car Prices Landing Page Car Research Landing Page |
| Segments | None |
| Duration | 1 week (Wed-Tue) |
| Ad Type |
Native (Non-IAB) |
| Geography |
National |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
Sponsorship |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
