SuperHero - OEM Video

How It Works

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages.  The ad unit remains in a persistent location directly below the site’s primary navigation.  It appears full size on page load and remains expanded.  The large canvas commands full attention while captivating and engaging the consumer with your brand message.  Generate awareness among shoppers while leveraging video assets to create a deeper experience on that invites users to enjoy your rich content or quickly get additional information.


Advertising Opportunity National
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents)
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness
Program Goals Awareness
Availability 2023

Adaptive Responsive Solution

Business Rules

Last updated: February 8, 2023
  SuperHero - OEM Video
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|
Funnel Upper Funnel
Supersection New
Platform Desktop

National/Tier 1



Car Values Landing Page

Car Prices Landing Page

Car Research Landing Page

Segments None
Duration 1 week (Wed-Tue)
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site served
Ad Size

The following sizes apply:

  • Custom
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • KBB | CAMP | Display – Exclusive | HP Sponsorship | Native (SuperHero)
  • KBB | CAMP | Display – Exclusive | SLP Sponsorship | Native (SuperHero)
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes

Ad Specs

Last updated: February 8, 2023