The Trade-In Calculator raises awareness of vehicle benefits and ensures maximum relevancy with personalized calculation that drives action.
Leverage competitive Native trade-in creative to intercept shoppers known to be in-market with a vehicle to trade. The Trade-In Calculator will calculate the potential net cost for a new vehicle using MSRP less the KBB estimated trade-in value* based on vehicle condition or owner determined value, down payment, loan term, and interest rate. *Not available in all states.
| Advertising Opportunity | Certified, National, Regional, Tier 1 |
| Audience | Auto Shoppers (All Intents), Owners, Owners (LF), Segment Shoppers, Undecided Shoppers |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Consideration, New Model Affordability, New Model Awareness, New Model Consideration |
| Program Goals | Data-Infused, Lower-Funnel |
| Availability | 2023 |
| Trade-In Calculator | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel |
| Supersection |
Owners |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified |
| Pages |
Owners model detail pages |
| Segments | None |
| Duration | Any |
| Ad Type |
IAB (300x250) |
| Geography |
National |
| Ad Serving |
Site-served agency tracking tags optional Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | Yes |
| Ad Book Product Name |
|
| Ad Priority |
Sponsorship |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
