Trade-In Calculator

The Trade-In Calculator raises awareness of vehicle benefits and ensures maximum relevancy with personalized calculation that drives action.

How It Works

Leverage competitive Native trade-in creative to intercept shoppers known to be in-market with a vehicle to trade. The Trade-In Calculator will calculate the potential net cost for a new vehicle using MSRP less the KBB estimated trade-in value* based on vehicle condition or owner determined value, down payment, loan term, and interest rate. *Not available in all states.

Business Rules

Last updated: February 8, 2023
  Trade-In Calculator
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|
Funnel Lower Funnel
Supersection Owners
Platform Desktop

National/Tier 1

Regional/Tier 2



Owners model detail pages

Segments None
Duration Any
Ad Type IAB (300x250)
Geography National
Ad Serving Site-served
agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x250
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: February 8, 2023