• We update our pricing weekly to give dealers and consumers the most up to date pricing.
  • Our values include current Transactions & Macroeconomic data to reflect retail and wholesale trends.


  • understands the importance of providing pricing that is geographically relevant to dealers and consumers. In order to better meet the needs of the industry, we produce values based on 51 geographic regions.
  • Each region is analyzed individually to reflect local pricing and local economic conditions.


  • We leverage massive amounts of data, including actual transactions – then adjust for local market conditions and seasonal trends.
  • Our values reflect both wholesale and retail transactions to provide a 360 degree view of the market.

Source of our Values

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Listing Data

3.4+ Million Avg. Listings Per Day*


75k to 90k Transactions per Week

Data Aggregators

Over 100k Sales
Transactions per Week


Vehicle Reference Demand
as Captured by


Tens of Thousands Sales
Transactions per Week


Vehicle Configuration, Incentive
and Production Level Data

Economic Variables

Unemployment, GDP, CPI, Fuel Prices,
Natural Disasters, Seasonality and Regionality

A balanced approach

Combining Art & Science to Create Unparalleled Values

ART - Qualitative

Vehicle Valuation Team

  • Review Forecasts
  • Set Values
  • Team of 9 Automotive
    Industry Analysts
Color Palette
SCIENCE - Quantitative

Predictive Analytics Team

  • Develop Models
  • Produce Forecasts
  • Team of 5 Statisticians
Kelley Blue Book provides vehicle values that are consistent, reliable and predictive of current market conditions.

Powered by nearly 90 years of providing vehicle valuations to consumers, we’ve channeled our unparalleled abilities for evaluating market data into one of the industry’s most reliable and relevant resources for dealers.*

As a result, Kelley Blue Book can help your dealership make valuation decisions with confidence.

*Our data analysis shows that Kelley Blue Book provides valuations that most consistently and closely track real-time market pricing.


KBB Resources by the Numbers:

  • 250+

  • 256 Million

  • 1.5 Million
    Vehicle Inspections

  • 2.9 Trillion
    Data Points

  • 30
    Valuation Experts

For an in-depth look into our value story, please watch our video

Watch the Video ›

For any questions you may have, please contact us

Contact Us ›

The Price Advisor

Price Advisor Stat
price tool

As the digital world continues to evolve, consumers are gaining more and more visibility into the car shopping process. This evolution has created new opportunities for dealers to differentiate themselves by understanding the needs of today’s shoppers.

Our research has consistently demonstrated that shoppers want a fair price, not necessarily the lowest. We also know limiting valuations to a single price-point doesn’t take into account all of the variables associated with structuring a deal. This led us to our all-new range-based pricing tool called the Price Advisor.

The Price Advisor reduces tension during pricing discussions by giving shoppers realistic pricing expectations with a range that shows what they can expect to pay. It’s pricing that gives shoppers the confidence they need and the flexibility you require.

How Does It Work?

The Price Advisor reflects the current market for a selected vehicle. Statistical models utilize actual transactions at the retail level from across the country to validate or revise the Fair Purchase Price every week as market conditions and consumer trends shift.

The Fair Market Range is regional to reflect dynamic market-conditions and is revised every week to reflect current market conditions and consumer trends.

The Results

The Price Advisor helps build trust and credibility between dealers and consumers. It effectively prepares consumers with realistic expectations, giving them the confidence to take the next step into your dealership.

How powerful is it? 86% of users are likely to engage with a dealership after viewing the Price Advisor. Price Advisor Videos


Video overview of the Price Advisor.


A more in-depth presentation.


"I'll be very confident going into the dealership."
– Jill C, Consumer


"...makes me more likely to go visit the dealership."
– Richard M, Consumer


"...brings fair pricing to the dealership."
– Tom Dempsey,
Dempsey Chrysler Jeep Dodge Ram


"We can now reach shoppers the moment they price a new car."
– Dan McMillan, Rizza Auto Group


Contact us if you still have questions.

Contact Us ›