fresh

Fresh

  • We update our pricing weekly to give dealers and consumers the most up to date pricing.
  • Our values include current Transactions & Macroeconomic data to reflect retail and wholesale trends.
local

Local

  • KBB.com understands the importance of providing pricing that is geographically relevant to dealers and consumers. In order to better meet the needs of the industry, we produce values based on 51 geographic regions.
  • Each region is analyzed individually to reflect local pricing and local economic conditions.
relevant

Relevant

  • We leverage massive amounts of data, including actual transactions – then adjust for local market conditions and seasonal trends.
  • Our values reflect both wholesale and retail transactions to provide a 360 degree view of the market.

Source of our Values

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Listing Data

3.4+ Million Avg. Listings Per Day*

Auctions

75k to 90k Transactions per Week

Data Aggregators

Over 100k Sales
Transactions per Week

Consumers

Vehicle Reference Demand
as Captured by KBB.com

Dealers

Tens of Thousands Sales
Transactions per Week

OEMs

Vehicle Configuration, Incentive
and Production Level Data

Economic Variables

Unemployment, GDP, CPI, Fuel Prices,
Natural Disasters, Seasonality and Regionality

Vehicle Values in Your Market

One of the key components of KBB.com vehicle pricing and valuations is retail market data.

Since this data is based on actual retail sales transactions, more sources allow us to better reflect the conditions in a given market.

Kelley Blue Book is providing an opportunity for dealers to share vehicle transaction data. No Personally Identifiable Information will be accessed.

If you are interested in more information on how you can provide your dealer data to be included in KBB.com pricing and valuations, or to start the process, please contact:

A balanced approach

Combining Art & Science to Create Unparalleled Values

ART - Qualitative

Vehicle Valuation Team

  • Review Forecasts
  • Set Values
  • Team of 9 Automotive
    Industry Analysts
Color Palette
SCIENCE - Quantitative

Predictive Analytics Team

  • Develop Models
  • Produce Forecasts
  • Team of 5 Statisticians
Science
Kelley Blue Book provides vehicle values that are consistent, reliable and predictive of current market conditions.

Powered by nearly 90 years of providing vehicle valuations to consumers, we’ve channeled our unparalleled abilities for evaluating market data into one of the industry’s most reliable and relevant resources for dealers.*

As a result, Kelley Blue Book can help your dealership make valuation decisions with confidence.

*Our data analysis shows that Kelley Blue Book provides valuations that most consistently and closely track real-time market pricing.

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KBB Resources by the Numbers:


  • 250+
    Sources

  • 256 Million
    Observations

  • 1.5 Million
    Vehicle Inspections

  • 2.9 Trillion
    Data Points

  • 30
    Valuation Experts

Definitions of Our Values

The MSRP, or Manufacturer's Suggested Retail Price, is the price set by the manufacturer. MSRP includes destination charges and minimum required equipment, but excludes service and handling fees and state and local tax, title and license fees. MSRP is a reference point for negotiations, however dealers can choose to sell a vehicle above or below its listed MSRP.

Source: OEM

The Invoice price is the price the manufacturer charges its dealers for a new vehicle, but it does not necessarily reflect the total price actually paid by the dealer for the vehicle. The Invoice price includes destination charges, but doesn't include dealer advertising costs or costs for selling, preparing, displaying or financing the vehicle. Also, Invoice price does not include factory-to-dealer incentives and other factors which can reduce what the dealer pays for the vehicle.

Source: OEM

Updated weekly, the Kelley Blue Book® Fair Purchase Price for new cars is generally the midpoint of the Fair Market Range. It is Kelley Blue Book's estimate of what a consumer can reasonably expect to pay this week in their area for a new vehicle configured with their selected options, excluding taxes, title and fees. It's based on actual new-car transactions, plus data from other reliable third-party sources as well as market conditions.

Source: Dealership Retail Sales Transactions

The Fair Market Range for new cars is Kelley Blue Book’s estimate of what a consumer can reasonably expect to pay this week in their area for a vehicle configured with their selected options, excluding taxes, title and fees. Each dealer sets and controls its own pricing.

Source: Dealership Retail Sales Transactions / Economic Data / Consumer Search Analytics / OEM Incentive, Production, Search Data

The Kelley Blue Book® Trade-in Value is Kelley Blue Book's estimate of what a consumer can expect to receive from a dealer for a trade-in vehicle assuming an accurate appraisal of condition. This value will likely be less than the Kelley Blue Book® Private Party Value because the reselling dealer incurs the cost of safety inspections, reconditioning and other costs of doing business.

Source: Auction Sales Transactions / Trade-In Marketplace Offers / Dealership Appraisals

The Trade-In Range is Kelley Blue Book’s estimate of what a consumer can reasonably expect to receive this week based on the style, condition, mileage and options of the vehicle when they trade it in to a dealer. However, every dealer is different and values are not guaranteed.

Source: Dealership Retail Sales Transactions / Auction Sales Transactions / Trade-In Marketplace Offers / Dealership Appraisals

The Kelley Blue Book® Suggested Retail Price is representative of dealers’ asking prices. It assumes that the vehicle has been fully reconditioned and takes into account the dealers’ profit and costs for advertising. The final sale price will likely be less, depending on the car’s actual condition, popularity, warranty and local market factors

Source: Online Vehicle Listings

Updated weekly, the Kelley Blue Book® Fair Purchase Price for used cars is generally the midpoint of the Fair Market Range. It is Kelley Blue Book's estimate of what a consumer can reasonably expect to pay this week in their area for this year, make and model used vehicle with typical miles and configured with their selected options, excluding taxes, title and fees, when buying from a dealer. It's based on actual used-car transactions, plus data from other reliable third-party sources as well as market conditions.

Source: Dealership Retail Sales Transactions

The Fair Market Range for used cars is Kelley Blue Book's estimate of what a consumer can reasonably expect to pay this week in their area for this year, make and model used vehicle with typical miles and configured with their selected options, excluding taxes, title and fees, when buying from a dealer. Each dealer sets and controls its own pricing.

Source: Dealership Retail Sales Transactions / Auction Sales Transactions / Economic Data / Consumer Search Analytics / Online Vehicle Listings / Trade-In Marketplace Offers / Dealership Appraisals

The Kelley Blue Book® Certified Pre-Owned (CPO) Price is representative of dealers' asking prices for a used car covered by the automaker's CPO program. It includes certification program costs, dealer profits and retail costs. The CPO sales price will depend factors such as the car's actual condition, popularity, warranty and local market factors.

Source: Dealership Retail Sales Transactions

Based on dealers' asking prices, the Fair Market Range is Kelley Blue Book’s estimate of what a consumer can reasonably expect to pay this week for this year, make and model Certified Pre-Owned vehicle with typical mileage and configured with their selected options, excluding taxes, title and fees. Each dealer sets and controls its own pricing.

Source: Dealership Retail Sales Transactions / Auction Sales Transactions / Economic Data / Consumer Search Analytics / Online Vehicle Listings / Trade-In Marketplace Offers / Dealership Appraisals

The Kelley Blue Book® Auction Value is Kelley Blue Book's estimate of what a vehicle is expected to sell for at a wholesale auction. It assumes the seller has properly disclosed the condition of the vehicle. It does not include buyer’s fees or the buyer’s transportation costs and assumes the vehicle has not yet been fully reconditioned, inspected, and prepared for retail sale.

Source: Auction Sales Transactions

The Kelley Blue Book® Lending Value is Kelley Blue Book's benchmark value for wholesale and retail lenders. Based on the Kelley Blue® Book Auction Value, the Kelley Blue Book® Lending Value assumes that the vehicle is in good to excellent condition, fully reconditioned, inspected, and prepared for retail sale.

Source: Auction Sales Transactions

For an in-depth look into our value story, please watch our video

Watch the Video ›

For any questions you may have, please contact us

Contact Us ›

The KBB.com Price Advisor

Price Advisor Stat
price tool

As the digital world continues to evolve, consumers are gaining more and more visibility into the car shopping process. This evolution has created new opportunities for dealers to differentiate themselves by understanding the needs of today’s shoppers.

Our research has consistently demonstrated that shoppers want a fair price, not necessarily the lowest. We also know limiting valuations to a single price-point doesn’t take into account all of the variables associated with structuring a deal. This led us to our all-new range-based pricing tool called the KBB.com Price Advisor.

The Price Advisor reduces tension during pricing discussions by giving shoppers realistic pricing expectations with a range that shows what they can expect to pay. It’s pricing that gives shoppers the confidence they need and the flexibility you require.

How Does It Work?

The KBB.com Price Advisor reflects the current market for a selected vehicle. Statistical models utilize actual transactions at the retail level from across the country to validate or revise the Fair Purchase Price every week as market conditions and consumer trends shift.

The Fair Market Range is regional to reflect dynamic market-conditions and is revised every week to reflect current market conditions and consumer trends.

The Results

The KBB.com Price Advisor helps build trust and credibility between dealers and consumers. It effectively prepares consumers with realistic expectations, giving them the confidence to take the next step into your dealership.

How powerful is it? 86% of users are likely to engage with a dealership after viewing the Price Advisor.

KBB.com Price Advisor Videos

OVERVIEW

Video overview of the KBB.com Price Advisor.

PRESENTATION

A more in-depth presentation.

CONSUMER TESTIMONIALS

"I'll be very confident going into the dealership."
– Jill C, Consumer

CONSUMER TESTIMONIALS

"...makes me more likely to go visit the dealership."
– Richard M, Consumer

DEALER TESTIMONIALS

"...brings fair pricing to the dealership."
– Tom Dempsey,
Dempsey Chrysler Jeep Dodge Ram

DEALER TESTIMONIALS

"We can now reach shoppers the moment they price a new car."
– Dan McMillan, Rizza Auto Group

QUESTIONS

Contact us if you still have questions.

Contact Us ›
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