3.4+ Million Avg. Listings Per Day*
75k to 90k Transactions per Week
Over 100k Sales
Transactions per Week
Tens of Thousands Sales
Transactions per Week
Combining Art & Science to Create Unparalleled Values
Powered by nearly 90 years of providing vehicle valuations to consumers, we’ve channeled our unparalleled abilities for evaluating market data into one of the industry’s most reliable and relevant resources for dealers.*
As a result, Kelley Blue Book can help your dealership make valuation decisions with confidence.
*Our data analysis shows that Kelley Blue Book provides valuations that most consistently and closely track real-time market pricing.
As the digital world continues to evolve, consumers are gaining more and more visibility into the car shopping process. This evolution has created new opportunities for dealers to differentiate themselves by understanding the needs of today’s shoppers.
Our research has consistently demonstrated that shoppers want a fair price, not necessarily the lowest. We also know limiting valuations to a single price-point doesn’t take into account all of the variables associated with structuring a deal. This led us to our all-new range-based pricing tool called the KBB.com Price Advisor.
The Price Advisor reduces tension during pricing discussions by giving shoppers realistic pricing expectations with a range that shows what they can expect to pay. It’s pricing that gives shoppers the confidence they need and the flexibility you require.
The KBB.com Price Advisor reflects the current market for a selected vehicle. Statistical models utilize actual transactions at the retail level from across the country to validate or revise the Fair Purchase Price every week as market conditions and consumer trends shift.
The Fair Market Range is regional to reflect dynamic market-conditions and is revised every week to reflect current market conditions and consumer trends.
The KBB.com Price Advisor helps build trust and credibility between dealers and consumers. It effectively prepares consumers with realistic expectations, giving them the confidence to take the next step into your dealership.
How powerful is it? 86% of users are likely to engage with a dealership after viewing the Price Advisor.
"...brings fair pricing to the dealership."
– Tom Dempsey,
Dempsey Chrysler Jeep Dodge Ram