Audience Onsite Cox Automotive Consumer Insights Platform
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| CPO Listings Module | Audience, Consumer Insights | Used Car Path Pages, New/Used Year, Make, Model Trim Page (YMMT) | National/Tier 1, Certified | Native (Non-IAB) | No | Custom |
| Simplified Native | Audience, Consumer Insights, Retention | Homepage, Year Make Model (YMM), Used Car Model (YMMT) | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified | Native (Non-IAB) | No | 1x1 |
| Regional Text Link | Audience, Consumer Insights, Retention | New/Used Year, Make, Model Trim Page (YMMT) | National/Tier 1, Regional/Tier 2, COX Automotive | Native (Non-IAB) | No | Custom |
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors |
| Ad Type | Display, Standard IAB, Standard Mobile MMA |
| Platform | Cross-devices, Desktop, includes Tablet, Mobile, Tablet |
| Marketing Objectives | |
| Program Goals | |
| Availability | 2023, 2022 |
