Audience Onsite Cox Automotive Consumer Insights Platform
Advertising options that align to Consumer Insights include: Featured Model Native Ad, Compare Native Ad, Featured Content, Editorial Native Ad, New Car Feature Highlight (on Trade-In page only), Compare Native Ad (on Private Party page only), CPO Listings Module, Regional Text Link, YMMT – Featured Content, CPO Certified Pre-Owned Learning Center.
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| Featured Model | Audience, Consumer Insights | Homepage | National/Tier 1 | Native (Non-IAB) | No | 1x1 |
| Compare | Audience, Consumer Insights | Homepage | National/Tier 1, Regional/Tier 2, Certified | Native (Non-IAB) | No | 1x1 |
| Featured Content | Audience, Consumer Insights | Homepage | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified | Native (Non-IAB) | No | 1x1 |
| Editorial | Consumer Insights | Homepage, Mobile Web and App: Homepage | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Near-Endemic, Auto-Related, COX Automotive | Native (Non-IAB) | No | 1x1 |
| New Car Feature Highlight | Audience, Consumer Insights | Owners model detail pages | National/Tier 1, Regional/Tier 2, Certified, COX Automotive | Native (Non-IAB) | No | 1x1 |
| Compare Native Ad | Audience, Consumer Insights | Homepage | National/Tier 1, Regional/Tier 2, Certified | Native (Non-IAB) | No | 1x1 |
| CPO Listings Module | Consumer Insights | Used Car Make, Used Car Model (YMMT) | National/Tier 1, Certified | Native (Non-IAB) | No | 1x1 |
| CPO Video Highlights VDP | Consumer Insights | used vehicle details pages (VDPs) | National/Tier 1, Certified | Native (Non-IAB) | No | 728x200 |
| Regional Text Link | Audience, Consumer Insights, Retention | Make targeted pages | Regional/Tier 2 | Native (Non-IAB) | No | 1x1 |
| CPO Learning Center | Consumer Insights | Make targeted pages, Model vehicle detail pages (VDPs) | National/Tier 1, Certified | Integrated Content | No | 1x1 |
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors |
| Ad Type | Display, Standard IAB, Standard Mobile MMA |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Broad Reach, Consideration |
| Program Goals | Awareness, Blunt The Competition |
| Availability | 2021 |
