Advertising Opportunities

Resources

HIGHLIGHTS

Enhanced product page experience
Retention exclusivity for all participating models
CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages

OVERVIEW

Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging

IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout Ad, Trade-In Calculator
Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center

PRODUCT ELEMENTS

Target audiences based on shopping activity
Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
Ads appear from Cox Auto handles and maintain distinctive brand voice
Exclusive ownership of display banners on landing page

Included Solutions

Included Solutions	Capability	Qualified Page	Targeting	Ad Type	Option to Serve 3rd Party	Creative Size
Featured Offers	Audience, Promoted Content & Editorial, Retention	All available pages	Auto-Related, Certified, COX Automotive, National/Tier 1, Near-Endemic, Regional/Tier 2	Native (IAB)	Yes	300x250, 728x90
Headband	Audience, Retention	All available pages	National/Tier 1, Regional/Tier 2, Certified	IAB (300x250)	Yes	300x250
Latest Offers	Audience, Promoted Content & Editorial, Retention	All available pages	Certified, Local/Reseller/Tier 3, National/Tier 1, Regional/Tier 2		Yes	300x250, 728x90
Shopping Tools Module	Audience, Promoted Content & Editorial, Retention	All available pages	Certified, National/Tier 1, Regional/Tier 2		Yes	728x90, 300x250
Tout Ad	Audience, Retention	All available pages	National/Tier 1, Regional/Tier 2, Certified	IAB (300x250)	Yes	300x250

Click to Enlarge

Advertising Opportunity	Auto-Related, Certified, Cox Automotive, National, Near-Endemic, Regional
Audience	Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type	Custom, Standard IAB
Platform	Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives	Audience Extension
Program Goals	Audience Targeting, Awareness, Blunt The Competition, Brand Awareness
Availability	2023

Last updated: February 8, 2023

	Promoted Content & Editorial
Also Known As
Primary Ad Product Point of Contact	Unassigned, reach out to Ad Product Team\|kbb.AdProduct@coxautoinc.com
Funnel	Lower Funnel
Supersection	Homepage
Platform	Desktop Tablet Mobile
Advertiser
Pages	Content Landing Pages Homepage Offsite
Segments	None
Duration	1 month
Ad Type	Native (Non-IAB)
Geography	National
Ad Serving	Third Party
Ad Size	The following sizes apply: 300x250 300x50 728x90 970x250 120x240
Lead Time	10 business days
Option to Serve 3rd Party
Ad Book Product Name	KBB \| Audience \| AXO \| Promoted Content – Traffic Driver \| Facebook KBB \| Audience \| AXO \| Promoted Content – Traffic Driver \| Native KBB \| Audience \| Onsite – Promoted Content \| Editorial \| FCT (120×240) KBB \| Audience \| Onsite – Promoted Content \| Editorial \| Headband (970×90) KBB \| Audience \| Onsite – Promoted Content \| Editorial \| Leaderboard (728×90) KBB \| Audience \| Onsite – Promoted Content \| Editorial \| Mrec (300×250)
Ad Priority	Sponsorship
Bundling Requirements	None
Block List Applies?	Yes
Advertiser Priority Order	None
Collapse When Unsold?	Yes

Last updated: February 8, 2023

Last updated: February 8, 2023