The Trade-In Calculator raises awareness of vehicle benefits and ensures maximum relevancy with personalized calculation that drives action.
Grows awareness/consideration among KBB’s quality in-market audience and drives cost-efficient KPIs
Access to qualified in-market shopper behaviors to target your audience
Introduce your model to those just entering the market with this cross-platform, native solution
An automated channel for brand safe advertisers to reach an automotive audience
Connect with auto shoppers making your messaging relevant based on location, onsite behaviors, and interests.
Inventory is available for purchase within these COX Automotive properties: Autotrader, KBB, and Autotrader Specialties
Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
