Prioritize leads and boost efficiency with Counteroffer
Identify shoppers who are most motivated to sell their cars, understand their mindset, and gain a competitive edge early in the process.
of consumers who trade in their vehicles use Kelley Blue Book during their shopping
Increase lead engagement
Focus on high-priority leads and enhance efficiency by engaging with consumers who are prepared to have a pricing conversation.
Identify shoppers who are most motivated to sell their cars and have a pricing conversation.
Create connections between consumers and Instant Cash Offer dealers in what was previously a “dead end” in the Instant Cash Offer process.
Keep shoppers engaged and increase your accepted offers.
Understand the customer’s mindset whether they accept or submit a counteroffer and gain a competitive edge early in the process.
Add-Ons: Make the Most of Kelley Blue Book® Instant Cash Offer
How it works
Step 1
A consumer on Autotrader, KBB.com or a dealer website submits their Instant Cash Offer has the option to accept their offer or submit a counteroffer amount.
Step 2
The dealer is notified by email, text alert or in their Bridge Bar. There are also indicators in the Dealer Admin Tool when an offer is accepted or countered.
Step 3
Dealers can respond directly to keep the customer consistently engaged.
Better, Together.
Combine Kelley Blue Book® Instant Cash Offer with advanced automotive tech for profitable, memorable experiences.
Real Stories,
Real Results
Watch the videos below to see how these Dealers are leveraging Kelley Blue Book’s latest features and tools to solve their dealership’s biggest challenges, including managing inventory, improving customer relations, and increasing sales efficiency.
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Ralph Fast
“When we look at channels in inventory acquisition our best channels are trade-ins and Kelley Blue Book Instant Cash Offer. We can look at the real true ROI and gross profit.”
Team Nissan
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Matt Smith
“Kelley Blue Book has reduced friction through brand trust… Once the Instant Cash Offer pops up and says Kelley Blue Book ®’s Instant Cash Offer, that immediately builds credibility.”
BMW of Murrieta
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Steve Lindsay
“Kelley Blue Book® Instant Cash Offer gives us an opportunity to establish a neutral party value to our customers… It’s a win for the customer, and it’s a win for us.”
Lindsay Automotive
FAQs
Vehicle trade-in tools for dealers, like Trade-In Advisor, let you offer instant, transparent appraisals to customers online or in-store. This builds trust, generates high-quality leads, and helps you win more trades while keeping your inventory pipeline strong.
Kelley Blue Book’s automotive valuation solutions use data from over 300 sources and update daily. This ensures your appraisals reflect current market conditions, so you can price vehicles confidently and have transparent conversations with your customers.
Yes! The Kelley Blue Book API allows you to embed trusted vehicle values and appraisal tools directly into your website or car buying software, creating a seamless experience for both your team and your customers.
Trade-In Advisor helps you source vehicles directly from consumers, reducing auction fees and acquisition costs. Dealers using these tools average a lower Cost-to-Market and build inventory with vehicles ready for retail.
Vehicle appraisal software helps dealerships quickly and accurately determine what a car is worth for trade-in, wholesale, or retail purposes. It aggregates real-time market data to calculate a fair market value, minimizing guesswork and helping dealers protect profit margins.
You get more than just software—Trade-In Advisor includes digital services, marketing support, training, and performance management. Our team helps you get the most out of your vehicle appraisal software and ensures your dealership’s success.
Trade-In Advisor keeps shoppers engaged, generates more leads, and streamlines vehicle acquisition for your dealership. It integrates seamlessly with car buying software and vehicle appraisal software, helping you grow inventory and boost efficiency.
Vehicle trade-in tools for dealers, like Trade-In Advisor, let you offer instant, transparent appraisals to customers online or in-store. This builds trust, generates high-quality leads, and helps you win more trades while keeping your inventory pipeline strong.
Kelley Blue Book’s automotive valuation solutions use data from over 300 sources and update daily. This ensures your appraisals reflect current market conditions, so you can price vehicles confidently and have transparent conversations with your customers.
Yes! The Kelley Blue Book API allows you to embed trusted vehicle values and appraisal tools directly into your website or car buying software, creating a seamless experience for both your team and your customers.
Trade-In Advisor helps you source vehicles directly from consumers, reducing auction fees and acquisition costs. Dealers using these tools average a lower Cost-to-Market and build inventory with vehicles ready for retail.
Vehicle appraisal software helps dealerships quickly and accurately determine what a car is worth for trade-in, wholesale, or retail purposes. It aggregates real-time market data to calculate a fair market value, minimizing guesswork and helping dealers protect profit margins.
You get more than just software—Trade-In Advisor includes digital services, marketing support, training, and performance management. Our team helps you get the most out of your vehicle appraisal software and ensures your dealership’s success.
Yes, there is a cost associated with using Trade-In Advisor. For more details on pricing, please fill out the form to request a demo &/or get more information.
To get started, fill out the request form on our website for a demo or more information. Our team will guide you through setup and integration, including white-glove installation and support.
Yes. Trade-In Advisor connects with Kelley Blue Book API and Instant Cash Offer, allowing shoppers to receive a redeemable offer and helping dealers source retail-ready trades faster. Integration with your existing systems is simple and efficient.
Trade-In Advisor uses automotive valuation solutions powered by Kelley Blue Book data. Shoppers enter their vehicle details, and the tool instantly provides a fair trade-in value. Dealers receive lead information early in the process, making it easier to connect with ready-to-buy customers
Kelley Blue Book Trade-In Advisor is a vehicle trade-in tool for dealers that delivers fast, trusted trade-in values to shoppers on your website. It helps keep your sales pipeline full by providing accurate valuations and capturing high-quality leads for your dealership.
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