About Our Values

The Kelley Blue Book Values Story

Source Of Our Values

Fresh

  • We update our pricing weekly to give dealers and consumers the most up to date pricing.
  • Our values include current Transactions & Macroeconomic data to reflect retail and wholesale trends.

Local

  • KBB.com understands the importance of providing pricing that is geographically relevant to dealers and consumers. In order to better meet the needs of the industry, we produce values based on 101 geographic regions.
  • Each region is analyzed individually to reflect local pricing and local economic conditions.

Relevant

  • We leverage massive amounts of data, including actual transactions - then adjust for local market conditions and seasonal trends.
  • Our values reflect both wholesale and retail transactions to provide a 360 degree view of the market.
  • We analyze over 100,000 auction transactions each week, representing over 60% of all auction transactions occurring accross the U.S. This insight, coupled with detailed auction transaction data from our sister company, Manheim, allows dealers to make confident buying decisions.

Dealership Sales Data

Based on tens of thousands of new and
used sales per week

Kelley Blue Book maintains relationships with large and small dealers and dealer groups. The data they provide is critical to our valuation methodology. This data is not customer-specific or confidential.

Auction Transactions

Over 100k transactions per week, including
Manheim transaction data

Kelley Blue Book analyzes over 60% of all auction transactions occurring across the USA each week. Additionally, our special relationship with Manheim allows Kelley Blue Book to secure Manheim auction data at an extremely detailed level, contributing to the accuracy of our values.

Macroeconomic Factors

Takes into account regionality, fuel prices, GDP, unemployment and other data

Companies such as Moodys.com provide Kelley Blue Book with forecasts for macroeconomic indicators such as unemployment, fuel prices, gross domestic product (GDP) and the consumer price index (CPI). This information is critical to our forecasts since vehicle prices and sales are highly correlated to the health of the economy. Kelley Blue Book's statistical models also adjust weekly for large and small fluctuations in supply or demand caused by natural disasters, seasonality, regionality and macroeconomic changes.

Listing Data

3.4+ Million Avg. Listings Per Day

Kelley Blue Book receives data on an average of 3.4+ million new and used listings from AutoTrader.com per day.

Data Aggregators

Over 200k Sales
Transactions per Week

Several data companies have access to dealership DMS data and provide Kelley Blue Book with vehicle level transaction information, including retail transaction price at the year, model and trim level. As with the information provided by Dealer Groups, this data is not customer-specific or confidential.

Consumer Behavior

Attitudinal trends and vehicle preference demand, as captured by KBB.com

We leverage the over 19 million unique visitors to KBB.com to gain insights into their vehicle preferences at the year, model and trim level when they visit KBB.com. The information is then used to determine consumer demand. This market intelligence improves the quality of our values.

Vehicle Inspections

Over 500k hands-on inspections by
auction field analysts

Field Analysts perform extensive inspections on hundreds of thousands of vehicles each year, gaining unparalleled insight into how vehicle conditions impact vehicle values, resulting in a depth of vehicle attribution data not available through standard auction reporting.

OEM Vehicle Data

Vehicle Configuration, Incentive
and Production Level Data

Manufacturers provide vehicle configuration information, new vehicle incentive data, vehicle production levels and MSRP.

Kelley Blue Book provides vehicle values that are consistent, reliable and predictive of current market conditions.

Powered by nearly 90 years of providing vehicle valuations to consumers, we've channeled our unparalleled abilities for evaluating market data into one of the industry's most reliable and relevant resources for dealers.*

As a result, Kelley Blue Book can help your dealership make valuation decisions with confidence.

*Our data analysis shows that Kelley Blue Book provides valuations that most consistently and closely track real-time market pricing.

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KBB Resources by the Numbers


  • 250+
    Sources

  • 256 Million
    Observations

  • 1.5 Million
    Vehicle Inspections

  • 2.9 Trillion
    Data Points

  • 30
    Valuation Experts

For an in-depth look into our value story, please watch our video

To learn more about the KBB.com Price Advisor and range-based pricing, please click here.

For any questions you may have, please contact us at: values@kbb.com