Kelley Blue Book® Instant Cash Offer Buying Signals gives you insight into shoppers’ preferences and purchasing timelines at a glance. Utilize valuable consumer insights to prioritize your offers, saving time and resources.
Take a targeted approach to leads
Kelley Blue Book Instant Cash Offer leads with Buying Signals had a transaction completion rate nearly 24% better than leads without Buying Signals, whether the vehicle was sold through ICO or elsewhere, from July through October 2020.1
Make the most of every opportunity
Rather than guess what customers want, save valuable time and resources with insights into shoppers’ preferences and timelines.
Provide a personalized shopping experience
When you know where customers are in their car buying journey you can provide a better end-to-end experience to boost sales.
The insights you need to prioritize your offers
Kelley Blue Book Instant Cash Offer Buying Signals analyzes the digital trail of valuable insights car shoppers leave behind and aggregates data from KBB.com, Autotrader and across Cox Automotive data sources. You save time and resources while gaining access to actionable insights that only Cox Automotive can deliver.
See each shopper’s buying timeline
Kelley Blue Book Instant Cash Offer Buying Signals tags each shopper according to their purchasing timeline:
- Ready to Buy market level are 11.5X as likely to purchase in the next 30 days than shoppers where the market level is Inconclusive.2
- Actively Shopping are 4.9X as likely to purchase
- Casually Browsing are 4.4X as likely to purchase.
- Not Currently Shopping are 0.8X as likely to purchase.
- Not In Market are 0.6X as likely to purchase.
Know how close a consumer is to buying so that you can prioritize leads, provide a better customer experience and increase your likelihood to make the sale.
Know buyers’ shopping preferences
Kelley Blue Book Instant Cash Offer Buying Signals also provides insight into the following shopping preferences:
- Preferred Mileage
- Preferred Price
- Preferred Make
- Preferred Model
- Preferred Year
- Inventory Type (New or Used)
That way, you can use to make informed, personalized vehicle recommendations that exceed their expectations and help you win business.
