Keep shoppers engaged on your website with Trade-in Advisor
Shoppers are looking for a trusted trade-in value. You need leads and inventory opportunities. Trade-In Advisor delivers it all.
of consumers who trade in their vehicles use Kelley Blue Book® tools during their shopping
Kelley Blue Book® is the most trusted site among ready-to-purchase

Capture consumer information and leads
Trade-In Advisor presents the lead capture form in the first step, ensuring you receive a lead no matter how far the consumer progresses in the process.

Increase engagement on your website
Our online trade-in experience features a sleek, easy-to-use interface to keep shoppers engaged with a responsive design that includes predictive search and progress indicators.

Drive consumer confidence
Featuring Kelley Blue Book on your site assures shoppers they will receive a fair trade-in value. Our values are current, local, and tailored to your market.
New Features
Better, Together.
Combine Kelley Blue Book® Instant Cash Offer with advanced automotive tech for profitable, memorable experiences.
Real Stories,
Real Results
Watch the videos below to see how these Dealers are leveraging Kelley Blue Books’ latest features and tools to solve their dealership’s biggest challenges, including managing their sales processes, improving their customer experience, and driving results for their business.
FAQs
Kelley Blue Book® Trade-In Advisor is a trade-in valuation tool from Kelley Blue Book that helps keep shoppers engaged on your website and helps keep your sales pipeline full by providing trusted trade-in values.
Trade-In Advisor captures crucial lead data by presenting a lead capture form in the first step, ensuring you receive a lead no matter how far the consumer progresses in the process. It features a sleek, easy-to-use interface with predictive search and progress indicators.
Yes, Trade-In Advisor can be integrated with Kelley Blue Book® Instant Cash Offer, allowing shoppers to transition easily from exploring trade-in values to receiving a redeemable offer.
To get started with Trade-In Advisor, fill out the form to request a demo &/or get more information.
Yes, there is a cost associated with using Trade-In Advisor. For more details on pricing, please fill out the form to request a demo &/or get more information.
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