Trade-In Advisor benefits
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Convert visitors to leads on your website. Fast.
Trade-In Advisor helps shoppers get trade-in values quickly, and you get lead info sooner. It captures crucial lead data even when shoppers don’t fully complete the valuation process.
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Increase engagement on your website
Our online trade-in experience features a sleek, easy-to-use interface to keep shoppers engaged with a responsive design that includes predictive search and progress indicators. Customers will be able to access their Trade-In Report on your website and receive it by email.
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Drive consumer confidence
Putting the most trusted third-party automotive brand on your site means shoppers can be confident can get a fair trade-in value. You can be sure our values are fresh, local and relevant to your individual market.
Trade-In Advisor product features
Effective lead capture
Trade-In Advisor presents the lead capture form in the first step, ensuring you receive a lead no matter how far the consumer progresses in the process.
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Progress indicators
These indicators help keep shoppers engaged while capturing detailed information about their trade and vehicle of interest. As users enter more vehicle information, their trade-in value range updates automatically. Afterwards, shoppers can access their Trade-In Report on your website and receive it by email.
![Kelley Blue Book Trade-In Range and trade-in vehicle details shown on computer screen](https://b2b.kbb.com/wp-content/uploads/sites/4/2021/01/20-KBB-006-Trade-In-Advisor-Feature3.png?w=580)
We’re here to help make
Trade-In Advisor work for you
White-glove installation
Our turn-key installation on your dealership website gives you the foundation to start generating leads right away.
Unlimited monthly lead plans
You have the opportunity to access unlimited leads through a monthly plan when purchased directly from Kelley Blue Book. Restrictions may apply.