Display Advertising

Put your brand and your inventory on full display for transaction-ready buyers. Kelley Blue Book and Autotrader’s display advertising solutions will set your brand apart from the competition and drive traffic to your website and your lot. With a suite of display advertising products on KBB.com, Autotrader and across the web, your vehicles will gain further reach and greater relevance to motivated shoppers close to purchase.

Alpha Elite vehicle display ad showing multiple vehicles from dealership on KBB.com
eLot vehicle display advertising shows on KBB.com.k
Spotlight vehicle ad on KBB.com

Retarget and re-engage with shoppers across offsite premium websites with the option to leverage social media platforms

Drive qualified buyers straight to your door, website or listings VDP by retargeting and re-engaging them within a large network of sites, outside of Autotrader and KBB.com. Shoppers will see your most relevant inventory within dynamic ads—based on criteria you set—which gives you ultimate flexibility, control and exposure.​

New Advanced Ads Premium gets your relevant inventory in front of shoppers as they browse the web and their social media platforms.

Keep the focus on your dealership with premium ads placements across our experiences

New Targeted Display harnesses the power of Cox Automotive DRiVEQ data intelligence to effectively target shoppers as they browse Autotrader and KBB.com.

Alpha Elite vehicle display ad showing multiple vehicles from dealership on KBB.com

Highly visible and profitable

Blend seamlessly into the Autotrader and KBB.com search experience with native advertising content that integrates your dealership’s branding and messaging into the results. With two products to choose from, Super Spotlight and Alpha Liner, you can stand out to more shoppers than ever before — leading to more clicks and more VDPs.

eLot vehicle display advertising shows on KBB.com.k

Be there at every step of the car shopping journey

eLot, our brand-new carousel display unit, targets real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history. Because eLot displays provide inventory placements outside of the core search experience, that means you reach MORE shoppers across MORE pages with MORE opportunities to convert transaction-ready buyers.

Spotlight vehicle ad on KBB.com

Shine a spotlight on the vehicles you want to move

Whether the vehicles you want to feature are vehicles that are getting cold or hot vehicles that are sure to grab attention, you can drive more clicks and engagement straight to those VDPs with Spotlights.

Fill out the form to request a demo today