Display Advertising

Put your brand and your inventory on full display for transaction-ready buyers. Kelley Blue Book and Autotrader’s display advertising solutions will set your brand apart from the competition and drive traffic to your website and your lot. With a suite of display advertising products on KBB.com, Autotrader and across the web, your vehicles will gain further reach and greater relevance to motivated shoppers close to purchase.

Your data-driven off-site display retargeting solution.

Drive qualified buyers straight to your door by retargeting and re-engaging them within a large network of sites, outside of Autotrader and KBB.com. Shoppers will see your most relevant inventory within dynamic ads — based on criteria you set — which gives you ultimate flexibility, control and exposure.

Highly visible and profitable.

Blend seamlessly into the Autotrader and KBB.com search experience with native advertising content that integrates your dealership’s branding and messaging into the results. With two products to choose from, Super Spotlight and Alpha Liner, you can stand out to more shoppers than ever before — leading to more clicks and more VDPs.

Be there at every step of the car shopping journey.

eLot, our brand-new carousel display unit, targets real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history. Because eLot displays provide inventory placements outside of the core search experience, that means you reach MORE shoppers across MORE pages with MORE opportunities to convert transaction-ready buyers.

Shine a spotlight on the vehicles you want to move.

Whether the vehicles you want to feature are vehicles that are getting cold or hot vehicles that are sure to grab attention, you can drive more clicks and engagement straight to those VDPs with Spotlights.


Whether you’re looking for brand awareness or inventory exposure, Skyscrapers fit the bill. Use them to feature your branding in a video format or expand them to showcase more details on inventory shoppers want. The choice is yours. The results are clear.

Fill out the form to request a demo today.