Inventory Acquisition Blog

Kelley Blue Book’s Inventory Solutions Blog offers tactics to improve inventory, drive efficiencies and cost savings and ensure your dealership is prepared for the future.

How car dealerships get leads 

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Generating leads is essential if you want your dealership to experience continued success. Whether inventory acquisition is your goal or you simply need more sales, getting your marketing right is […]

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How car dealerships get leads 

Blog Inventory Acquisition Inventory Solutions KBB Exclusive Inventory Blog Post

Generating leads is essential if you want your dealership to experience continued success. Whether inventory acquisition is your goal or you simply need more sales, getting your marketing right is […]

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A Guide to Customer Events at Dealerships

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Limitless opportunities exist for connecting with potential car buyers. With the right strategy and a little bit of creativity, car dealerships can find new ways to reach potential buyers and […]

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Best Practices For Traditional Automotive Marketing

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There are various ways to reach potential buyers when it comes to automotive marketing. TV, radio, and print ads are still very popular and can be very successful when done […]

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How the Automotive Market Has Changed: A Consumer’s Perspective 

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The automotive market is constantly changing, and car dealerships need to adjust their strategies to meet the needs of today’s consumers. Buyers are doing more research than ever before, and […]

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5 Best Practices for Auto Inventory Sourcing and Procurement  

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Vehicle inventory recently hit historic lows. Consumers who wanted to buy new cars certainly felt the squeeze. However, those who work within the industry took the biggest hit. Far too […]

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5 Social Media Strategies for Car Dealerships

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There was a time when advertising a car dealership meant putting up billboards and running radio ads. As the technology evolved, however, promotional strategies became far more complex. One area […]

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The Car Buyer’s Journey: How to Optimize Each Step

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Over the last couple of years, the car buyer’s journey has drastically changed. With a myriad of automotive research websites and tools now available, buyers are no longer confined to […]

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The Importance of Personalizing Your Dealership’s Trade-In Process 

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It’s important to make your dealership’s trade-in program as simple as possible, and personalization can help in this process. Offering simplicity has always been necessary, but during the most recent […]

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Top 5 marketing tips for local dealerships

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There are a myriad of tools that can help dealerships succeed. From augmented reality showrooms to virtual test drives, tech has surely done some amazing things within the auto industry. […]

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