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KBB.com and Autotrader

Connect with More Car Buyers. Anytime. Anywhere.

KBB.com and Autotrader Combined Reach 73% of All Car Buyers

... And Account for More Than Half of the Time Car Buyers Spend on Third-Party Sites.

Together We Reach the Largest Audience

36+ Million unique visitors/month

1Omniture Jan-Oct 2016 Monthly Average.
2Autotrader Site Data, Jan-Sept 2017 Monthly Average.
3Demdex, Jan-Oct 2016 Monthly Average.

The Most Influential Brands in the Car Buying Journey

  • 2018 Cox Automotive Car Buyer Journey Study

  • Autotrader Site Activity, Netezza; Kelley Blue Book Adobe Analytics Average monthly unique visitors for all platforms, 2017

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study

  • 2018 Cox Automotive Car Buyer Journey Study