KBB.com and Autotrader
Connect with More Car Buyers. Anytime. Anywhere.

KBB.com and Autotrader Combined Reach 59% of All Car Buyers

... And Account for More Than Half of the Time Car Buyers Spend on Third-Party Sites.

Currently, buyers spend an average of 52 minutes on the site

Together We Reach the Largest Audience

28+ Million unique visitors/month

Comscore Overlap Reporting from May 2020

The Most Influential Brands in the Car Buying Journey

  • 2020 Cox Automotive Car Buyer Journey research

  • Comscore Overlap Reporting from May 2020

  • 2020 Cox Automotive Car Buyer Journey research

  • 2020 Cox Automotive Car Buyer Journey research

  • 2020 Cox Automotive Car Buyer Journey research