Autotrader and Kelley Blue Book are the most visited third-party automotive websites
comScore Media Metrix®Multi-Platform, July 2015–December 2015 based on U.S. data
Kelley Blue Book and Autotrader are the most well-known shopping sites in the auto industry
2015 Consumer Brand Tracker - among third-party sites
Kelley Blue Book and Autotrader are the most used third-party auto shopping sites for car buyers, including Millennials, GenX, Boomers and Women, reaching 73% of all car buyers.
Source: 2016 Car Buyer Journey Study, IHS Automotive
Kelley Blue Book and Autotrader combined are nearly 2.5 times more effective in converting online traffic into dealership foot traffic than the nearest competitor.
2015 IHS Automotive Buyer Influence Study