KBB.com and Autotrader

Connect with More Car Buyers. Anytime. Anywhere.

KBB.com and Autotrader Combined Reach 73% of All Car Buyers

2017 Cox Automotive Car Buyer Journey Study.

... And Account for More Than Half of the Time Car Buyers Spend on Third-Party Sites.

Source: 2016 Transparency Data Study, in partnership with Autotrader. Base: All Online Buyers (n = 1577). Q4: What percentage of time researching did you allocate to each source? Q7: What percentage of time spent on the Internet did you allocate to each site?

Together We Reach the Largest Audience

36+ Million unique visitors/month

1Omniture Jan-Oct 2016 Monthly Average.
2Autotrader Site Data, Jan-Oct 2016 Monthly Average.
3Demdex, Jan-Oct 2016 Monthly Average.

The Most Influential Brands in the Car Buying Journey

  • Together, Autotrader and KBB.com are substantially more visited than most of our key competitors.

    comScore "visitors" Jan - Oct 2016, based on U.S. data

  • 36.1 million unique visitors between Kelley Blue Book and Autotrader each month.

    DEMDEX, Jan - Oct 2016

  • KBB.com and Autotrader are the most well-known shopping sites in the auto industry.

    Q3 2016 Consumer Brand Tracker, IPSOS - among third-party sites

  • 2017 Car Buyer Journey Study

  • Autotrader is the most recognized and engaged brand among third-party shopping sites.

    Facebook as of 12/17/16

  • Together, KBB.com and Autotrader are the most used third-party sites for researching, shopping and valuations.

    2017 Car Buyer Journey Study

  • 73% of all online car buyers use Autotrader or Kelley Blue Book.

    2017 Car Buyer Journey Study

  • Kelley Blue Book and Autotrader combined are nearly 33% more effective in converting online traffic into dealership foot traffic than the next leading third-party site.

    2017 Car Buyer Journey Study