KBB.com and Autotrader

KBB.com and Autotrader Combined
Reach 73% of All Car Buyers1

1. 2015 IHS Automotive Buyer Influence Study.

... And Account for More Than Half of the Time Car Buyers Spend on Third-Party Sites.

Source: 2014 IHS Automotive Buyer Influence Study, in partnership with Autotrader. Base: All Online Buyers (n = 1577). Q4: What percentage of time researching did you allocate to each source? Q7: What percentage of time spent on the Internet did you allocate to each site?

Together We Reach the Largest Audience

34+ Million unique visitors/month.

1Omniture Q1 2016 Monthly Average. 2Autotrader Site Data, 2015 Q1 Monthly Average. 3Demdex, July-December 2015 Monthly Average.

Autotrader and Kelley Blue Book are the most visited third-party automotive websites

comScore Media Metrix®Multi-Platform, July 2015–December 2015 based on U.S. data

Kelley Blue Book and Autotrader are the most well-known shopping sites in the auto industry

2015 Consumer Brand Tracker - among third-party sites

Kelley Blue Book and Autotrader are the most used third-party auto shopping sites for car buyers, including Millennials, GenX, Boomers and Women, reaching 73% of all car buyers.

Source: 2016 Car Buyer Journey Study, IHS Automotive

Kelley Blue Book and Autotrader combined are nearly 2.5 times more effective in converting online traffic into dealership foot traffic than the nearest competitor.

2015 IHS Automotive Buyer Influence Study