KBB.com and Autotrader
Connect with more car buyers. Anytime. Anywhere
KBB.com and Autotrader combined reach 59% of all car buyers?
… And account for more than half of the time car buyers spend on third-party sites.?
Currently, buyers spend an average of 52 minutes on the site
Together we reach the largest audience
28+ Million unique visitors/month
The most influential brands in the car buying journey
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2020 Cox Automotive Car Buyer Journey research
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Comscore Overlap Reporting from May 2020
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2020 Cox Automotive Car Buyer Journey research
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2020 Cox Automotive Car Buyer Journey research
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2020 Cox Automotive Car Buyer Journey research
