Dealer Voices: “We funnel customer inventory to our front line”

In this episode of the vAuto Podcast Retail Revival series, host Randy Kobat and Mike O’Toole of Mohawk Honda, Scotia, NY, discuss how O’Toole and his team have overcome used vehicle inventory acquisition challenges by focusing on purchasing cars from customers. O’Toole details how the store uses in-person and virtual appraisals that rely on third-party validated offers and a human touch to provide a more personal and satisfying experience for customers. O’Toole also shares how his team uses consumer insights data to engage customers and know whether they’re looking to sell a car for cash or sell the car and purchase another.