Closing More Customers with Current Offers for Their Vehicles

In this vAuto podcast, Micah Tindor, director of strategic planning for Kelley Blue Book Instant Cash Offer, details best practices to help dealers improve Look to Book ratios as they engage customers with current purchase or trade-in offers on their vehicles. Tindor shares how dealers can use the current offer as a starting point for a collaborative vehicle walk-around to ID a vehicle’s value adds/deductions related to its current condition. He also shares how the approach helps a dealer group improves the acquisition Cost to Market and turn rates of customer-acquired vehicles, resulting in a $1,300 gross profit improvement.