Acquire Every
Customer and Every
Vehicle With

With Kelley Blue Book® Instant Cash Offer and Upside™, you have a profitable exit if you retail or wholesale the car

Your exit strategy starts with appraisals you can trust from vAuto and Kelley Blue Book.

You know your numbers whether you take the vehicle into inventory from the Kelley Blue Book Instant Cash Offer or decide to wholesale it with Upside.

When you wholesale with Upside, you get a guaranteed minimum price on every vehicle so you never risk a loss. Upside takes the responsibility of selling your cars directly from your lot to our vibrant digital marketplace.

Average wholesale profit above MMR*
Improved cost to market*
Upside profit share above guaranteed minimum paid to dealers between March 2022 – February 2023*

*Market value based on aggregated averages of MMR values and Kelley Blue Book ICO offer amounts. Performance numbers based on comparing dealers using the Upside solution and Kelley Blue Book Instant Cash Offer with dealers wholesaling without either product, April-September 2022.

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