Acquire Every
Customer and Every
Vehicle With

With Kelley Blue Book® Instant Cash Offer and Upside™, you have a profitable exit if you retail or wholesale the car

Your exit strategy starts with appraisals you can trust from vAuto and Kelley Blue Book.

You know your numbers whether you take the vehicle into inventory from the Kelley Blue Book Instant Cash Offer or decide to wholesale it with Upside.

When you wholesale with Upside, you get a guaranteed minimum price on every vehicle so you never risk a loss. Upside takes the responsibility of selling your cars directly from your lot to our vibrant digital marketplace.

Improved cost to market*
Take in up to 20% more cars**
Upside profit share above guaranteed min. paid to dealers between March 2022 – February 2024***

“Customers inventory that we get in that we usually don’t stock we’re using Upside to maximize that car’s value.”

Marsh Nolan

Car Town

*Average ICO Margin % vs non-ICO Margin % across all dealers with vAuto inventory from Oct 2022-Sept 2023. **Based on ICO dealers with Expert Appraisal in GA, IL, IN, OH, MI from Aug-Nov 2022. ***Total amount returned to users from 2022 through February 2024.

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