Consumers on KBB.com generate nearly 180 million Trade-in Reports every year.1
Consumers on KBB.com generate nearly 180 million Trade-in Reports every year.1 Kelley Blue Book Instant Cash Offer can help drive those sellers, buyers and inventory to your showroom.
Kelley Blue Book's Instant Cash Offer aligns with consumers' trust and confidence in Kelley Blue Book. It provides dealers instant association with the most trusted third-party automotive brand.2
Consumers used KBB.com and Autotrader to obtain 3 million instant cash offers in 20153
Instant Cash Offer taps directly into trade-in and sell-for-cash demand on KBB.com and Autotrader, generating millions of offers for dealers like you.3
Instant Cash Offer now features the Kelley Blue Book Price Advisor!
Integration of the Price Advisor allows car shoppers to quickly and easily see how their Instant Cash Offer aligns with the trusted Kelley Blue Book Trade-In Range.
This helps customers make confident decisions about the values for their vehicles and creates sales opportunities for participating dealers.
The Instant Cash Offer consumer experience is now responsive!
Our new responsive design allows consumers to take advantage of the Instant Cash Offer anytime, anywhere.
The consumer experience has also been enhanced with new and updated page designs, making the process more intuitive and easy to use. Additionally, the experience is now consistent across both Kelley Blue Book and Autotrader.
We're excited to announce the release of a TV commercial called "Offers Sitting Down." The TV commercial shows consumers how easy it is to use the Instant Cash Offer, and is the first introduction of the product to consumers via mass media. The objective of the TV commercial is to create awareness and generate demand for the Instant Cash Offer product among both franchise and independent dealers.
Our team provides training and support to ensure you're getting the most out of this valuable tool. We offer advice on how to engage your customers in meaningful dialog that will gain consumer confidence, increase trade-in volume, increase profitability and bring the right vehicles to your lot.
For Participating Dealers currently on the Program, we believe the new Kelley Blue Book Instant Cash Offer program can provide significant benefits for your dealership, such as:
The process for editing Instant Cash Offers has not changed. You are still able to access, modify, and verify Kelley Blue Book Instant Cash Offers, as you did for Trade-In Marketplace Instant Cash Offers, utilizing the tools on this site and in accordance with the program Terms and Conditions.
Additionally, the Kelley Blue Book Instant Cash Offer is still backed to the dealer by Autotrader. If desired, Autotrader will purchase Kelley Blue Book Instant Cash Offer vehicles at the prices specified in the relevant Offer within 3 days of the generation of the Offer, subject to the Terms and Conditions.
Dealers currently on the Program will continue to work with their Account Consultant, Product Specialist and Implementation Consultant to maximize the opportunity.
We are excited to announce new integrations between the Kelley Blue Book Instant Cash Offer and our Private Seller Ad program to bring additional traffic to your dealership. This new consumer opportunity is called the Vehicle Purchase Program.
The Instant Cash Offer option will be displayed prominently throughout the Private Seller Ad purchase process. While placing their ad, Consumers will be presented the option to run an Instant Cash Offer on their vehicle, and via email communications after their ad is live.