Instant Cash Offer. A Better Experience For Both You and Your Customers.


Key Benefits


educated, motivated customers who are ready to sell their vehicles and drive away in one of yours.



customer satisfaction without the risk of acquiring cars that you can’t sell.



the deal. When you use the same tool as your customers, expectations line up and both sides win.


These Numbers Add Up To A Better Deal For Everyone


Of Instant Cash Offer Customers Say They Had a Better Dealer Experience


out of


Instant Cash Offer Customers are Highly Likely to Use the Valuations Again


Increase in Requests for Instant Cash Offers Year over Year Nationwide


Trusted Brand by Consumers

183 MIL

Vehicle Trade-In Reports Generated Per Year

Instant Cash Offer Features

  • Integration into your Autotrader and listings.
  • Determine where your sales leads originated with our secure, fast and free Attribution Report.
  • Integration with vAuto's Provision, so you get easier appraisals, more acquisition power and better insights.
  • Integration into your showroom.

Instant Cash Offer Marketplace Programs

  Vehicle Valuator Plus Trade-In Center Buying Center
Vehicle valuation tool
Backed to the dealership by Autotrader
Autotrader will stand behind the offer and buy the car from the dealer through the buyback process
Integration with the dealer's website
Assigned product specialist and implementation consultant
Website integration support
Integration with Autotrader listings
Integration with listings
Access to make-specific in-market shoppers  
Access to and listings*  
Access to all in-market shoppers using the tool    

*Restrictions apply. Contact your product specialist for more details.


See the Instant Cash Offer TV Commercial

The Kelley Blue Book Instant Cash Offer is one of many pricing tools backed by 90 years of expertise. Our latest TV spot shows consumers how to get an offer for their car – instantly.


See how the Instant Cash Offer Program can be integrated into a dealership website like yours

Learn More

Ongoing Support to Ensure Best Results

ongoing support

Our team provides training and support to ensure you're getting the most out of this valuable tool. We offer advice on how to engage your customers in meaningful dialog that will gain consumer confidence, increase trade-in volume, increase profitability and bring the right vehicles to your lot.


Marketing Toolkit & Advertising Requirements

Offline Assets

Offline Marketing Materials

You have 24/7 access to flexible, co-branded marketing materials you can use to promote your brand and Instant Cash Offer in your dealership. Customize TV animated tags, scripts for TV and radio, newspaper ads, emails, banners and printed collateral. Buying and Trade-In messages are available.

Offline Assets

Online Marketing Materials

Integrate Instant Cash Offer with your brand for your online marketing material, with over 75 pre-approved digital assets that can be easily exported to your website. Customize landing pages, website banners and widgets. Buying and Trade-In messages are available.

vAuto Integration


Value & Essentials Brochure


Mobile App


Dealer Advertising Requirements


Sourcing Data

Souring Data

Case Study


Marketing Toolkit


How Instant Cash Offer Works

In 4 Simple Steps


Consumers Visit the Kelley Blue Book Tool Online

They fill out a detailed description of the vehicle they wish to trade in. Or, the dealership staff introduces the customer to the Kelley Blue Book's Instant Cash Offer by guiding them through the process of valuing their trade-in.


The Tool Generates the Offer

We deliver an Instant Cash Offer* to the consumer for trade-in or outright sale. It's valid for 3 days. The consumer can also request to be contacted by a dealer if they are interested in trading in their vehicle to purchase another.


The Consumer Brings You the Offer

After a physical inspection at your dealership, you may accept the offer or re-run it based on any discrepancies found during your assessment. Your customer decides whether to apply the offer as a trade-in amount toward the purchase of one of your vehicles or walk away with cash.


With Purchase, You Get Options

After you've acquired the vehicle you have 3 days to decide whether to resell it on your lot, take it to auction, or sell the car to Autotrader for the full trade-in amount. Whatever you want, consider it done!

For Participating Dealers currently on the Program, we believe the new Kelley Blue Book Instant Cash Offer program can provide significant benefits for your dealership, such as:

  • Strong brand recognition from The Trusted Resource, which may help increase the number of Instant Cash Offers generated and redeemed under the Program
  • Potential increased sell-for-cash and trade-in vehicles coming to your dealership, which can help improve your ability to acquire high-demand used vehicles for your inventory
  • Real offers that generate high-quality showroom traffic to your dealership, providing an opportunity to establish a relationship with consumers in your market

The process for editing Instant Cash Offers has not changed. You are still able to access, modify, and verify Kelley Blue Book Instant Cash Offers, as you did for Trade-In Marketplace Instant Cash Offers, utilizing the tools on this site and in accordance with the program Terms and Conditions.

Additionally, the Kelley Blue Book Instant Cash Offer is still backed to the dealer by Autotrader. If desired, Autotrader will purchase Kelley Blue Book Instant Cash Offer vehicles at the prices specified in the relevant Offer within 3 days of the generation of the Offer, subject to the Terms and Conditions.

Dealers currently on the Program will continue to work with their Account Consultant, Product Specialist and Implementation Consultant to maximize the opportunity.

Instant Cash Offer Mobile App Now Available!

Participating Dealers are now able to generate new and review existing Kelley Blue BookSM Instant Cash Offers more quickly and easily than ever before!

The new mobile app boasts several key enhancements:

  • Simplified interface with time-saving features for a more streamlined trade-in process.
  • All-new design provides a cleaner, more intuitive user experience.
  • Integration of the Price Advisor allows shoppers to easily see how the Instant Cash Offer aligns with the Kelley Blue Book® Trade In Range.
  • Enhanced functionality allows for a smooth, interactive user experience.

The Mobile App for the Kelley Blue BookSM Instant Cash Offer (renamed “Dealer ICO Tool” in the Apple store) is available exclusively on the iOS (Apple) platform and is available for immediate download!

Introducing Our Vehicle Purchase Program

Another advantage of being an Instant Cash Offer Participating Dealer

We are excited to announce new integrations between the Kelley Blue Book Instant Cash Offer and our Private Seller Ad program to bring additional traffic to your dealership. This new consumer opportunity is called the Vehicle Purchase Program.

The Instant Cash Offer option will be displayed prominently throughout the Private Seller Ad purchase process. While placing their ad, Consumers will be presented the option to run an Instant Cash Offer on their vehicle, and via email communications after their ad is live.

Learn More

Working the Program

for Maximum Success

  • Run every trade through the Instant Cash Offer process
  • Invite the customer to be a part of the Instant Cash Offer appraisal
  • Merchandise your Official Dealer status on signage around your store
  • Prominently promote your Official Dealer status and links to the Instant Cash Offer from your online advertising and dealer website

Manage Trade-In Value Expectations by:

  • Providing a reality check on the true condition of your customer's vehicle
  • Establishing how much dealers are willing to pay for it within the current marketplace
  • Keeping inventory acquisitions at a price point that allows for reconditioning and marketing/advertising investments needed to successfully retail the vehicles on your lot

Instant Cash Offer Also Builds in an Exit Strategy for Trade-In Acquisitions by:

  • Establishing a baseline for capital inventory investment and healthier profit margins
  • Providing the options to ground the vehicle and liquidate it though traditional auctions for the full Instant Cash Offer amount, sell it to a wholesaler, or resell it on your lot
  • Mitigating risk

Drive Kelley Blue Book Trade-In Customers to Your Dealership Now!

Contact Us
* Not all features of the Program are available in all territories.