educated, motivated customers who are ready to sell their vehicles and drive away in one of yours.
customer satisfaction without the risk of acquiring cars that you can’t sell.
the deal. When you use the same tool as your customers, expectations line up and both sides win.
We're excited to announce the release of a TV commercial called "Offers Sitting Down." The TV commercial shows consumers how easy it is to use the Instant Cash Offer, and is the first introduction of the product to consumers via mass media. The objective of the TV commercial is to create awareness and generate demand for the Instant Cash Offer product among both franchise and independent dealers.
Our team provides training and support to ensure you're getting the most out of this valuable tool. We offer advice on how to engage your customers in meaningful dialog that will gain consumer confidence, increase trade-in volume, increase profitability and bring the right vehicles to your lot.
For Participating Dealers currently on the Program, we believe the new Kelley Blue Book Instant Cash Offer program can provide significant benefits for your dealership, such as:
The process for editing Instant Cash Offers has not changed. You are still able to access, modify, and verify Kelley Blue Book Instant Cash Offers, as you did for Trade-In Marketplace Instant Cash Offers, utilizing the tools on this site and in accordance with the program Terms and Conditions.
Additionally, the Kelley Blue Book Instant Cash Offer is still backed to the dealer by Autotrader. If desired, Autotrader will purchase Kelley Blue Book Instant Cash Offer vehicles at the prices specified in the relevant Offer within 3 days of the generation of the Offer, subject to the Terms and Conditions.
Dealers currently on the Program will continue to work with their Account Consultant, Product Specialist and Implementation Consultant to maximize the opportunity.
We are excited to announce new integrations between the Kelley Blue Book Instant Cash Offer and our Private Seller Ad program to bring additional traffic to your dealership. This new consumer opportunity is called the Vehicle Purchase Program.
The Instant Cash Offer option will be displayed prominently throughout the Private Seller Ad purchase process. While placing their ad, Consumers will be presented the option to run an Instant Cash Offer on their vehicle, and via email communications after their ad is live.