Kelley Blue Book® Instant Cash Offer
Acquire More Used Cars Directly from Consumers
Become a Kelley Blue Book® Instant Cash Offer (ICO) Buying Center and turn more consumer vehicle submissions into inventory opportunities. Connect with consumers who are already taking steps to sell or trade their vehicle on KBB.com and Autotrader.com. As a participating ICO Buying Center dealer, you’ll gain access to more opportunities to acquire inventory directly from transaction-ready shoppers in your market. More acquisition chances. More inventory wins.
consumers come to KBB.com and Autotrader to be connected with a dealer for a
of all trade-ins to a dealer received a Kelley Blue Book® Instant Cash
Turn every customer touchpoint into an acquisition opportunity
Instant Cash Offer Buying Center gives your team tools, training and consumer connections to support acquisition across your website, showroom, service lane and local market.
Connect with motivated sellers on KBB.com and Autotrader.com who are actively taking steps to sell or trade-in their vehicle.
Create acquisition opportunities from your site, showroom, service lane and local marketing efforts.
Control the trade-in process, respond to objections and keep the customer conversation moving toward an appointment.
Use real-time data, insights, training and product integrations to help your team act on acquisition opportunities with more confidence.
Keep your lot stocked with vehicles that are ready to retail. Plus, the guaranteed buyback provides wholesale exit strategy options.
Use tools like microsites, website banners, QR codes, email campaigns and “We Buy Cars” messaging to attract more potential sellers.
Add-Ons: Make the Most of
Kelley Blue Book® Instant Cash Offer
Increase Inventory Opportunities in 3 Steps
Step 1: Capture More Consumers
Be one of the few dealers in your market to access transaction-ready shoppers on KBB.com and Autotrader.com.
Step 2: Generate More Offers
Use Instant Cash Offer tools to create competitive Offers, manage pricing conversations and respond to common seller objections with more confidence.
Step 3: Acquire More Inventory
Turn online interest into dealership visits, service lane conversations and direct-to-consumer acquisition opportunities.
Make Consumer Trust Your Next Inventory Source
Kelley Blue Book has earned the trust of generations of car shoppers and sellers.
ICO Buying Center helps your dealership benefit from that trust by connecting you
with consumers who are actively exploring trade-in and selling opportunities.
Kelley Blue Book® Instant Cash Offer is the #1 most trusted site among ready-to-purchase
Kelley Blue Book® Instant Cash Offer customers average a 4% lower cost-to-market on vehicles acquired directly from
Nearly half of all trade-ins to a dealer received a Kelley Blue Book® Instant Cash
Better, Together.
Combine Kelley Blue Book® Instant Cash Offer with advanced automotive tech for profitable, memorable experiences.
Real Stories,
Real Results
Watch the videos below to see how these Dealers are leveraging Kelley Blue Book’s latest features and tools to solve their dealership’s biggest challenges, including managing their sales processes, improving their customer experience, and driving results for their business
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Rebecca Sveda
“For us to say that we’re using Kelley Blue Book, it gives us instant credibility.”
Marketing Director
Gilchrist Automotive Group
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David El’Attrache
“I wouldn’t be doing business with Stacy if I didn’t trust her.”
General Manager
Southwest Nissan
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Ralph Fast
“When we can leverage a partner like Kelley Blue Book® and use a product like Instant Cash Offer that folks see value and trust and believe in, it just makes it easier for us.”
General Manager
Team Nissan
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Steve Lindsay
“Kelley Blue Book® Instant Cash Offer gives us an opportunity to establish a neutral party value to our customers… It’s a win for the customer, and it’s a win for us.”
Dealer Principal Owner
Lindsay Automotive
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Matt Smith
“Once Instant Cash Offer pops up and says ‘Kelley Blue Book® Instant Cash Offer,’ that immediately builds credibility. I wish we would’ve hopped on the Service Drive Acquisition program a long time ago.”
Assistant Used Car Manager
BMW of Murrieta
FAQs
Kelley Blue Book® Instant Cash Offer gives consumers a simple way to understand what their vehicle may be worth and take the next step if they are ready to sell or trade. For dealers, it creates a connection to those in-market consumers, helping your dealership identify potential acquisition opportunities from people already raising their hand about their vehicle.
A Kelley Blue Book® Instant Cash Offer Buying Center is a participating dealership that can connect with consumers in market who are interested in selling or trading their vehicle. ICO Buying Centers receive access to acquisition opportunities generated through Kelley Blue Book® Instant Cash Offer and can use additional tools and resources designed to help support their inventory acquisition strategy.
Consumers submit vehicle information through KBB.com or Autotrader and directly through a dealer’s website. Participating ICO Buying Center dealerships gain access to trade-in opportunities as soon as they are available, allowing them to connect with more sellers and pursue vehicle acquisition opportunities. The goal is to help dealerships source inventory directly from consumers while creating a convenient experience for sellers
Becoming a Buying Center helps dealerships create more opportunities to acquire inventory directly from consumers. Participating dealers can connect with transaction-ready shoppers on KBB.com and Autotrader.com, source inventory from multiple touchpoints including online channels and service lanes, promote their dealership as a place to sell a vehicle, and leverage tools and resources designed to support acquisition efforts.
Not every dealership is eligible to become a Kelley Blue Book® Instant Cash Offer Buying Center. Availability is based primarily on factors such as lead volume within a dealership’s market area. Additional considerations may include dealership operations, technology requirements, facility standards, and the ability to represent the Kelley Blue Book brand experience. Connect with your Listings and ICO representative to learn more.
No. Kelley Blue Book® Instant Cash Offer Buying Centers may not be available in all markets. You Listings and ICO representative can help determine whether ICO Buying Center participation is currently available for your dealership.
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